Search results
Title Bridging the gap between the country and the factors of competitiveness of enterprises Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (7%)
Lament Marzanna (7%)
Tučková Zuzana (6%)
Source document Journal of Competitiveness : scientific journal from the field of management and economics. Roč. 15, č. 4 (2023), s. 214-232. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2023 Keywords konkurencieschopnosť - competitiveness podniky - business enterprises zákazníci - customers správanie sa zákazníkov Form. Descr. články - journal articles Language English Country Czech Republic Annotation Enterprises desiring to be competitive have to continuously improve and react to the current trends. It isimportant, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro and microeconomic. Revenue and the prices of consumer goods, undoubtedly the key determinants that have a direct impact on consumer conduct, decide the market demand, and supply determines the real framework of consumption. Geographical, natural, civilisational, and cultural conditions are among the factors affecting consumers’ decisions, influencing consumers’ cultural preferences on the one hand and having an impact on consumer behaviour, on the other hand. This paper identifies the factors of enterprise competitiveness in the opinions of Czech, Slovak and Polish consumers. Specialist literature is reviewed, and descriptive statistical methods and exploratory factor analysis (EFA) are applied. The results are analysed on the basis of a survey of a consumer group using STATISTICA 13.0 software. The survey questionnaire relates to an assessment of significance of competitiveness factors used by enterprises. The research carried out can influence the development of theories of business competitiveness, and the results obtained can provide guidance to managers on the selection of key factors of enterprise competitiveness. URL Link na plný text Public work category ADC No. of Archival Copy 53851 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
article
Title Výkonnosť sektora cestovného ruchu a problémy jeho merania Author info Marian Gúčik, Andrea Orelová; rec. Vanda Maráková, Zuzana Tučková ... [et al.] Author Gúčik Marian 1945- (51%)
Co-authors Orelová Andrea 1971- (49%)
Another authors Maráková Vanda 1976- (Recenzent)
Tučková Zuzana (Recenzent)
Jarábková Jana (Recenzent)
Issue data Banská Bystrica : Belianum. Vydavateľstvo Univerzity Mateja Bela v Banskej Bystrici , 2021. - 196 s. Issue 1. vyd. ISBN 978-80-557-1917-7 Keywords cestovný ruch - turizmus - tourism sociálno-ekonomické systémy meranie výkonnosti - performance measurement Form. Descr. monografie - monographies Language Slovak Country Slovak Republic Public work category AAB No. of Archival Copy 51659 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
book
Title Corporate social responsibility as a source of competitive advantage in large enterprises Author info Vanda Maráková, Anna Wolak-Tuzimek, Zuzana Tučková Author Maráková Vanda 1976- (90%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (5%)
Tučková Zuzana (5%)
Source document Journal of Competitiveness : scientific journal from the field of management and economics. Vol. 13, no. 1 (2021), pp. 113-128. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2021 Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR konkurencieschopnosť - competitiveness podniky cestovného ruchu - tourism enterprises konkurenčné výhody - konkurenčná výhoda - competitive advantages analýzy prieskumov Form. Descr. články - journal articles Language English Country Czech Republic Annotation The competitive advantage of enterprises in the conditions of market economy is not generated merely by ensuring high quality products and services. Therefore, in their strategies, they need to involve elements such as corporate social responsibility. The aim of the paper is to identify the key sources of competitive advantage of large enterprises. In the empirical research, the hypothesis has been tested to determine if the application of corporate social responsibility by enterprises has a statistically significant effect on gaining competitive advantage in the market. The hypothesis is verified on the basis of the authors' study of 253 large enterprises operating in Poland by means of exploratory factor analysis, the statistical method of reducing the number of classifying empirical variables, i.e. of discovering a structure in their interrelations. The procedure enabled the selection of the factors with the greatest statistical shares in explaining variability. To this end, the inp URL Link na plný text Link do databázy WoS Public work category ADC No. of Archival Copy 50189 Repercussion category RODRIGUEZ EUGENIO, Kelvin Ronaldo - GALLO APOLO, Jennifer Edith - GONZÁLEZ ILLESCAS, Mayiya Lisbeth - CARMENATE FUENTES, Luis Pastor. La responsabilidad social empresarial como estrategia de diferenciación de las empresas exportadoras. In INNOVA research journal. ISSN 2477-9024, 2021, vol. 6, no. 3, pp. 171-189.
MAROUSEK, Josef - TRAKAL, Lukas. Techno-economic analysis reveals the untapped potential of wood biochar. In Chemosphere. ISSN 0045-6535, 2022, vol. 291, art. no. 133000, pp.1-11.
STEFKO, Robert - GAVUROVA, Beata - OLEAROVA, Maria - BACIK, Radovan - NEBESKY, Lubomir. Extended model of mobile shopping acceptance : an empirical study of consumer behaviour. In E+M. Ekonomie a management. ISSN 1212-3609, 2023, vol. 26, no. 4, pp. 148-166.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Exploring ethical business in Central Europe: Leaders’ values and perspectives on good practices Author info Áron Perény ... [et al.] Author Perényi Áron (16%)
Co-authors Selvarajah Christopher (14%)
Tanas Janusz (14%)
Tučková Zuzana (14%)
Odrowaz-Coates Anna (14%)
Tóth-Bozó Brigitta (14%)
Minárová Martina 1973- (14%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Sustainability. Vol. 12, no. 2 (2020), pp. [1-30]. - Basel : Multidisciplinary Digital Publishing Institute, 2020 Keywords pracovná etika vodcovstvo - líderstvo - vedenie - riadiaca práca - leadership Headings Geogr. Európa stredná Form. Descr. články - journal articles Language English Country Switzerland URL Link na plný text Link do databázy Scopus Public work category ADC No. of Archival Copy 47562 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
unrecognised
Title How organizational innovations help managers to improve quality of their work: an empirical study Author info Ján Závadský, Mária Kožárová ... [et al.] Author Závadský Ján 1975- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Kožárová Mária 1989- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Vinczeová Miroslava 1971- (20%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Tučková Zuzana (10%)
Krivosudská Jana (10%)
Source document International Journal for Quality Research. Vol. 12, no. 4 (2018), pp. 905-924. - Podgorica : Center for Quality, University of Montenegro, 2018 Keywords organizačné inovácie - organizational innovation manažéri - managers - executives kvalita - quality Language English Country RS systematics 33 URL Link na plný text Public work category ADM No. of Archival Copy 43808 Repercussion category KOHNOVA, Lucia - PAPULE, Jan. Trust in business partnerships and its effect on mutual benefits of cooperation. In 10th European conference on intangibles and intellectual capital : ECIIC 2019, Chieti, Italy, 23rd - 24th May 2019. S. l. : ACAD conferences - American conference of academic deans, 2019. ISBN 978-1-912764-19-8, pp. 154-162.
ŠRAMKOVÁ, Marianna - VESELOVSKÁ, Lenka. Ovplyvňuje vek nákupné správanie? Vek spotrebiteľov ako determinant dopytu v kontexte dvojitej kvality. In Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov. Švábovce : Výskumný ústav ekonomiky a manažmentu, 2021. ISBN 978-80-97663-1-5, s. 161-181.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title The meaning of tourism and tourism services in the V4 countries Author info Zuzana Tučková et al. Author Tučková Zuzana
Issue data Žilina : Georg , 2014. - 254 s. : gr., mp., obr., tab., 22 cm ISBN 978-80-8154-079-0 Corporation keywords Vyšehradská štvorka - Višegrádska štvorka - V4 (zoskupenie štátov) - Vyšehradská skupina - Visegrad Group
Keywords cestovný ruch - turizmus - tourism služby cestovného ruchu - tourism services - tourist services konkurencieschopnosť - competitiveness krajiny V4 - V4 countries Language English Country Slovak Republic systematics 338.48 338.488 005.332.4 (4-191.2) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
unrecognised
Call number Location Sublocation Umiestnenie Info 356470 Univerzita Mateja Bela Economic reading room In-Library Use Only Title The meaning of tourism and tourism services in the V4 countries Author info Z. Tučková ... [et al.]; rec. Alan Clarke Author Tučková Zuzana (9%)
Co-authors Jurigová Zuzana (9%)
Palatková Monika (5%)
Tittelbachová Šárka (5%)
Hrubcová Gabriela (4%)
Peková Kateřina (2%)
Šrámek Jan (2%)
Malachovský Andrej 1974- (16%) UMBEF01 - Katedra cestovného ruchu
Maráková Vanda 1976- (5%) UMBEF01 - Katedra cestovného ruchu
Gajdošík Tomáš 1988- (5%) UMBEF01 - Katedra cestovného ruchu
Gajdošíková Zuzana 1987- (5%) UMBEF01 - Katedra cestovného ruchu
Šimočková Ivana 1985- (3%) UMBEF01 - Katedra cestovného ruchu
Murínová Simona 1988- (3%) UMBEF01 - Katedra cestovného ruchu
Happ Eva (3%)
Czeglédy Tamás (3%)
Szabó Erika (3%)
Orbán Dezsó (3%)
Ékes Szeverin (3%)
Stasiak-Betlejewska Renata (3%)
Borkowski Stanisław (3%)
Adamus Barbara (3%)
Knop Krzysztof (3%)
Another authors Clarke Alan (Recenzent)
Issue data Žilina : GEORG , 2014. - 252 s. Issue 1. vyd. ISBN 978-80-8154-079-0 Corporation keywords Vyšehradská štvorka - Višegrádska štvorka - V4 (zoskupenie štátov) - Vyšehradská skupina - Visegrad Group
Keywords služby - service industries - services krajiny V4 - V4 countries cestovný ruch - turizmus - tourism konkurencieschopnosť - competitiveness Language English Country Slovak Republic systematics 338.48 Public work category BAB No. of Archival Copy 32741 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
