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Title Services marketing Author info William Chitty ... [et al.] Author Chitty William
Issue data Melbourne : Oxford University Press , 2019. - xxxiii; 509 s. : fotogr., il., tab., 25 cm Issue 2nd ed. ISBN 978-0-19-030316-7 Note Bibliografické odkazy. Register Keywords marketing marketingové stratégie - marketing strategy zákaznícke služby - služby zákazníkom - customer services Form. Descr. prípadové štúdie - case studies Language English Country Australia systematics 339.138 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 372793 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Stratégia rozvoja a marketingová stratégia turistickej destinácie Malý Dunaj Author info Jana Kučerová ... [et al.] Author Kučerová Jana 1955-2022
Co-authors Elexová Ľudmila 1983-
Gajdošík Tomáš 1988-
Marciš Matúš 1992-
Issue data Banská Bystrica : Občianske združenie EKONÓMIA , 2018. - 115 s. : gr., mp., tab., 30 cm Issue [1. vyd.] Note Bibliografia s. 77-78 Keywords cestovný ruch - turizmus - tourism stratégia rozvoja - development strategies - development strategy marketingové stratégie - marketing strategy Headings Geogr. Malý Dunaj Language Slovak Country Slovak Republic systematics 338.48 339.138 (437.6) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 367292 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Etnocentricky zamerané marketingové stratégie Author info Jaroslav Ďaďo ... [et al.] Author Ďaďo Jaroslav 1954-
Co-authors Táborecká Petrovičová Janka 1979-
Nagyová Ľudmila
Zajková Daniela 1986-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 245 s. : fotogr., gr., obr., tab., 21 cm Issue 1. vyd. Edition Studia oeconomica , 56 ISBN 978-80-557-1203-1 Note Bibliografia s. 162-172 Keywords marketingové stratégie - marketing strategy spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour spotrebiteľský etnocentrizmus consumer ethnocentrism Language Slovak Country Slovak Republic systematics 658.8:005.21 316.647.5 366.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 18, currently available 14, at library only 1 
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Call number Location Sublocation Umiestnenie Info 362520 Univerzita Mateja Bela Economic reading room In-Library Use Only 362521 Univerzita Mateja Bela Department of absent lending vypož. (until 03.06.2024) 362522 Univerzita Mateja Bela Department of absent lending vypož. (until 11.06.2024) 362523 Univerzita Mateja Bela Department of absent lending vypož. (until 14.06.2024) 362524 Univerzita Mateja Bela Department of absent lending 362525 Univerzita Mateja Bela Department of absent lending 362526 Univerzita Mateja Bela Department of absent lending 362527 Univerzita Mateja Bela Department of absent lending 362528 Univerzita Mateja Bela Department of absent lending 362529 Univerzita Mateja Bela Department of absent lending 362530 Univerzita Mateja Bela Department of absent lending 362531 Univerzita Mateja Bela Department of absent lending 362532 Univerzita Mateja Bela Department of absent lending 362533 Univerzita Mateja Bela Department of absent lending 362534 Univerzita Mateja Bela Department of absent lending 362535 Univerzita Mateja Bela Department of absent lending 362536 Univerzita Mateja Bela Department of absent lending 362537 Univerzita Mateja Bela Department of absent lending Title The marketing pathfinder Subtitle key concepts and cases for marketing strategy and decision making Author info David Stewart, Michael Saren Author Stewart David
Co-authors Saren Michael
Issue data Chichester : John Wiley & Sons , 2014. - xvii; 262 s., 24 cm Issue [1st ed.] ISBN 978-1-119-96176-5 Note Bibliografia s. 242-245. Register Keywords marketing marketingové stratégie - marketing strategy strategické plánovanie - strategic planning Language English Country Great Britian systematics 339.138 005.21 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 346209 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Best practices in marketing and their impact on quality of life Author info Helena Alves, José Luis Vásquez (eds.) Another authors Alves Helena (Editor)
Vázquez José Luis (Editor)
Issue data Dordrecht : Springer , c2013. - xiv; 260 s. : gr., obr., sch., tab. Issue [1st ed.] Edition Applying quality of life research: Best practices ISBN 978-94-007-5877-3 ISSN 2213-994X Note Bibliografické odkazy. Register Keywords marketing marketingové stratégie - marketing strategy kvalita života - quality of life Language English Country Netherlands systematics 339.138-021.465 658.8:005 316.728 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 0, at library only 4 
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Call number Location Sublocation Umiestnenie Info 351928 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 351929 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 351930 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 351931 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Marketing strategies Author info Jaroslav Ďaďo, Janka Táborecká - Petrovičová Author Ďaďo Jaroslav 1954-
Co-authors Táborecká Petrovičová Janka 1979-
Issue data Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta , 2013. - 225 s. : ilustr., 21 cm Issue 1st ed. ISBN 978-80-557-0555-2 Note Bibliografia s. 216-224 Keywords marketing marketingové stratégie - marketing strategy marketingové plány marketingové plánovanie - marketing planning Language English Country Slovak Republic systematics 339.138 005.51 URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 30, currently available 24, at library only 6 
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Call number Location Sublocation Umiestnenie Info 341489 Univerzita Mateja Bela Universal reading room In-Library Use Only 341490 Univerzita Mateja Bela Economic reading room In-Library Use Only 341491 Univerzita Mateja Bela Department of absent lending 341492 Univerzita Mateja Bela Department of absent lending 341493 Univerzita Mateja Bela Department of absent lending 341494 Univerzita Mateja Bela Department of absent lending 341495 Univerzita Mateja Bela Department of absent lending 341496 Univerzita Mateja Bela Department of absent lending 341497 Univerzita Mateja Bela Department of absent lending 341498 Univerzita Mateja Bela Department of absent lending 341499 Univerzita Mateja Bela Department of absent lending 341500 Univerzita Mateja Bela Department of absent lending 341501 Univerzita Mateja Bela Department of absent lending 341502 Univerzita Mateja Bela Department of absent lending 341503 Univerzita Mateja Bela Department of absent lending 341504 Univerzita Mateja Bela Department of absent lending 341505 Univerzita Mateja Bela Department of absent lending 341506 Univerzita Mateja Bela Department of absent lending 341507 Univerzita Mateja Bela Department of absent lending 341508 Univerzita Mateja Bela Department of absent lending 341509 Univerzita Mateja Bela Department of absent lending 341510 Univerzita Mateja Bela Department of absent lending 341511 Univerzita Mateja Bela Department of absent lending 341512 Univerzita Mateja Bela Department of absent lending 341513 Univerzita Mateja Bela Department of absent lending 341514 Univerzita Mateja Bela Department of absent lending 341515 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only 341516 Univerzita Mateja Bela Economic reading room In-Library Use Only 341517 Univerzita Mateja Bela Economic reading room In-Library Use Only 341518 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Services marketing Author info William Chitty ... [et al.] Author Chitty William
Issue data Melbourne : Oxford University Press , 2012. - xxvi; 293 s. : fotogr., 25 cm Issue 1st ed. ISBN 978-0-19-557231-5 Note Bibliografické odkazy. Register Keywords marketing marketingové stratégie - marketing strategy prípadové štúdie - case studies Language English Country Australia systematics 339.138 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 342826 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Destination marketing Subtitle an integrated marketing communication approach Author info Steven Pike Author Pike Steven
Issue data Oxford : Elsevier Butterworth-Heinemann , 2008. - 406 s. : il., mp., 25 cm Issue 1st ed. ISBN 978-0-7506-8649-5 Note Bibliogr. s. 371-396. Reg. Keywords marketing destinácií - destination marketing marketingové stratégie - marketing strategy Language English Country Great Britian systematics 338.48 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 328348 Univerzita Mateja Bela Department of tourism In-Library Use Only 339300 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Analysis for marketing planning Author info Donald R. Lehmann, Russell S. Winer Author Lehmann Donald R.
Co-authors Winer Russell S.
Issue data New York : McGraw-Hill Irwin , 2005. - xii; 256 s. : gr., il., tab., 23 cm Issue 6th ed. Edition McGraw-Hill Series in Marketing ISBN 0-07-286596-2 Note Bibliografické odkazy. Register Keywords marketing marketingové plánovanie - marketing planning marketingové stratégie - marketing strategy Language English Country United States of America systematics 339.138 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 337887 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Global Marketing Strategies Author info Jean-Pierre Jeannet, H. David Hennessey Author Jeannet Jean-Pierre
Co-authors Hennessey H. David
Issue data Houghton Mifflin Company ; Boston , 2004. - XXI+613 s. : diagr., grafy, mapy, tab., 24 cm Issue 6th ed. ISBN 0-618-31059-2 Note Index s. 577-613. Keywords marketingové stratégie - marketing strategy Language English Country United States of America systematics 339.138::355.43 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250085 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only
