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Title Marketingový výzkum Subtitle postupy, metody, trendy Author info Radek Tahal a kolektiv Author Tahal Radek
Issue data Praha : Grada Publishing , 2022. - 293 s. : il., tab., 25 cm Issue 2. vyd. Edition Expert ISBN 978-80-271-3535-6 Note Bibliografia. Bibliografické odkazy. Register Keywords marketingový výskum - výskum trhu - marketing research - market research Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658.8:005.52 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 388383 Univerzita Mateja Bela Economic reading room In-Library Use Only 
Title Online marketing: od webových stránek k sociálním sítím Author info Jitka Burešová Author Burešová Jitka
Issue data Praha : Grada Publishing , 2022. - 281 s. : il., mp., tab., 24 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-1680-5 Note Bibliografia Keywords internetový marketing - internet marketing marketingová komunikácia - communication in marketing - marketing communication strategický marketing - strategic marketing webové stránky - www (world wide web) stránky - web pages - websites internetové sociálne siete - Internet social networks - online sociálne siete Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:004.738.5 658.8:316.77 658.8:005.21 004.738.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 2, at library only 3 
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Call number Location Sublocation Umiestnenie Info 385738 Univerzita Mateja Bela Universal reading room In-Library Use Only 385739 Univerzita Mateja Bela Department of absent lending Voľný výber - Online priestor 387092 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 388392 Univerzita Mateja Bela Economic reading room In-Library Use Only 388393 Univerzita Mateja Bela Department of absent lending 
Title Fair trade Subtitle výzva pro všechny Author info Hana Doležalová Author Doležalová Hana
Issue data Praha : Grada Publishing , 2021. - 172 s. : il., mp., tab., 24 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-1220-3 Note Bibliografické odkazy Keywords fair trade Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 339.5:17 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 380514 Univerzita Mateja Bela Universal reading room In-Library Use Only 380515 Univerzita Mateja Bela Economic reading room In-Library Use Only 380516 Univerzita Mateja Bela Department of absent lending Voľný výber - Životné prostredie Title Moderní retail marketing Author info Eva Jaderná, Hana Volfová Author Jaderná Eva
Co-authors Volfová Hana
Issue data Praha : Grada Publishing , 2021. - 234 s. : il., tab., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-1384-2 Note Bibliografia Keywords marketing maloobchod - retail trade maloobchodný marketing - retail marketing Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.8 339.37 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 388386 Univerzita Mateja Bela Economic reading room In-Library Use Only 388387 Univerzita Mateja Bela Department of absent lending 
Title Produkční a provozní management Author info Lenka Švecová, Jaromír Veber Author Švecová Lenka
Co-authors Veber Jaromír
Issue data Praha : Grada Publishing , 2021. - 343 s. : il., tab., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-1385-9 Note Bibliografia. Bibliografické odkazy. Register Keywords produktový manažment - product management operačný manažment - operations management procesný manažment - procesné riadenie - process management manažérske schopnosti - manažérske zručnosti - management skills - managerial skills Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.6 005.93 005.5 005.336.5 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 388397 Univerzita Mateja Bela Economic reading room In-Library Use Only 388398 Univerzita Mateja Bela Department of absent lending 
Title Mezinárodní marketing Subtitle [strategické trendy a příklady z praxe] Author info Hana Machková, Martin Machek Author Machková Hana
Co-authors Machek Martin
Issue data Praha : Grada , 2021. - 208 s. : il., mp., tab., 24 cm Issue 5. vyd. Edition Expert ISBN 978-80-271-3006-1 Note Bibliografia. Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing medzinárodné trhy - international markets marketingová komunikácia - communication in marketing - marketing communication strategické plánovanie - strategic planning Form. Descr. učebnice - textbooks Language Czech Country Czech Republic systematics 658.8-027.543 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 387090 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 388384 Univerzita Mateja Bela Economic reading room In-Library Use Only 388385 Univerzita Mateja Bela Department of absent lending 
Title Cirkulární ekonomie a ekonomika Subtitle společenské paradigma, postavení, budoucnost a praktické souvislosti Author info Eva Kislingerová a kol. Author Kislingerová Eva
Issue data Praha : Grada Publishing , 2021. - 264 s. : il., mp., tab., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-3230-0 Note Bibliografia. Bibliografické odkazy. Register Keywords cirkulárna ekonomika - circular economics - circular economy Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 338:502.173/.174 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 388377 Univerzita Mateja Bela Economic reading room In-Library Use Only 388378 Univerzita Mateja Bela Department of absent lending 
Title Společenské vědy pro techniky Author info Jana Hrbková a kolektiv Author Hrbková Jana
Issue data Praha : Grada Publishing , 2020. - 228 s. : il., 24 cm Issue 2., aktualiz. a rozš. vyd. Edition Expert ISBN 978-80-271-2876-1 Note Bibliografia. Bibliografické odkazy Keywords ekonómia - economics právo - law politológia - politická veda - political science - politology Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Czech Country Czech Republic systematics 33 34 321 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 380648 Univerzita Mateja Bela Universal reading room In-Library Use Only 380649 Univerzita Mateja Bela Department of absent lending Title Společenská odpovědnost ve sportu Author info Vilém Kunz Author Kunz Vilém
Issue data Praha : Grada Publishing , 2020. - 198 s. : tab., 24 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-1209-8 Note Bibliografia. Register Keywords športové organizácie - sports organization športový marketing - marketing športu - sports marketing spoločenská zodpovednosť podnikov - corporate social responsibility - CSR Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 796/799:061 796.062:658.8 005.35 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 380646 Univerzita Mateja Bela Universal reading room In-Library Use Only 380647 Univerzita Mateja Bela Department of absent lending Title Image a firemní identita Author info Jitka Vysekalová, Jiří Mikeš, Jan Binar Author Vysekalová Jitka
Co-authors Mikeš Jiří
Binar Jan
Issue data Praha : Grada Publishing , 2020. - 223 s. : fotogr., il., tab., 25 cm Issue 2., aktualiz. a rozš. vyd. Edition Expert ISBN 978-80-271-2841-9 Note Bibliografia s. 213-219. Bibliografické odkazy. Register Keywords podniková identita podnikový imidž - imidž organizácie - corporate image firmy - firms corporate identity companies Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 005.336 005.336.6 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 376151 Univerzita Mateja Bela Economic reading room In-Library Use Only
