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Title Blue ocean strategy Subtitle how to create uncontested market space and make the competition irrelevant Author info W. Chan Kim, Renée Mauborgne Author Kim W. Chan
Co-authors Mauborgne Renée
Issue data Boston, Massachusetts : Harvard Business Review Press , 2015. - xxviii, 287 s. : il. Edition Harvard Business School Press ISBN 978-1-62527-449-6 Note Bibliografia. Register Keywords strategický manažment - strategic management segmentácia trhu - trhová segmentácia - market segmentation inovácie - innovations konkurencieschopnosť - competitiveness Form. Descr. štúdie - studies Language English Country United States of America systematics 005.21 339.138.017 330.341.1 005.332.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 382728 Univerzita Mateja Bela Department of economics In-Library Use Only
