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Title Cestovateľské správanie čínskych návštevníkov a marketing Slovenska na čínskom trhu Par.title Travel behaviour of Chinese tourists and marketing of Slovakia on Chinese market Author info Jana Kučerová, Nora Bělousovová Author Kučerová Jana 1955-2022 (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Bělousovová Nora 1994- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 53, č. 3 (2020), s. 172-179. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2020 Keywords cestovný ruch - turizmus - tourism turisti - tourists cestovateľské správanie aktívny marketing cieľové trhy Headings Geogr. Čína Form. Descr. články - journal articles Language Slovak Country Slovak Republic Public work category ADF No. of Archival Copy 50284 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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File name Downloaded Size Comment Sken 4.jpeg 22 2.1 MB Sken 3.jpeg 20 2.2 MB Sken 2.jpeg 18 2.2 MB Sken 1.jpeg 20 1.9 MB Title Marketing podnikov cestovného ruchu Author info Marian Gúčik ... [et al.]; rec. Mária Rostášová, Milota Vetráková Author Gúčik Marian 1945- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Gajdošík Tomáš 1988- (19%) UMBEF01 - Katedra cestovného ruchu
Maráková Vanda 1976- (5%) UMBEF01 - Katedra cestovného ruchu
Marčeková Radka 1979- (16%) UMBEF01 - Katedra cestovného ruchu
Pompurová Kristína 1983- (10%) UMBEF01 - Katedra cestovného ruchu
Another authors Rostášová Mária (Recenzent)
Vetráková Milota 1950- (Recenzent)
Issue data Bratislava : Wolters Kluwer SR , 2018. - 248 s. Issue 1. vyd. ISBN 978-80-8168-812-6 Keywords aktívny marketing marketingový výskum - výskum trhu - marketing research - market research segmentácia trhu - trhová segmentácia - market segmentation spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour marketingová komunikácia - communication in marketing - marketing communication Language Slovak Country Slovak Republic systematics 005 Public work category ACB No. of Archival Copy 42245 Repercussion category VETRÁKOVÁ, Milota - HITKA, Miloš - POTKÁNY, Marek - LORINCOVÁ, Silvia - SMEREK, Lukáš. Corporate sustainability in the process of employee recruitment through social networks in conditions of Slovak small and medium enterprises. In Sustainability (Switzerland). ISSN 2071-1050, 2018, vol. 10, no. 5, pp. 1-17.
VETRÁKOVÁ, Milota. Gúčik, M. Marketing podnikov cestovného ruchu. In Ekonomická revue cestovného ruchu : 50 rokov/years 1968-2018. ISSN 0139-8660, 2018, roč. 51, č. 3, s. 189-190.
BERESECKÁ, Janka - HUDÁKOVÁ, Monika. Vzťah vzdelanostnej úrovne k triáde produktu vidieckého turizmu. In Aktuální problémy cestovního ruchu - cestovní ruch - příležitost pro venkov. Jihlava : Vysoká škola polytechnická Jihlava, 2019. ISBN 978-80-88064-42-8, s. 22-31.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Význam influencerov v marketingu Par.title Importance of influencer in marketing Author info Petra Gundová, Filip Smutný Author Gundová Petra 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Smutný Filip 1995- (50%)
Source document Aktuálne problémy podnikovej sféry 2018 : zborník vedeckých prác. online, s. 411-420. - Bratislava : Vydavateľstvo Ekonóm, 2018 / Fetisovová Elena ; Tršťanská Alena ; Aktuálne problémy podnikovej sféry 2018 medzinárodná vedecká konferencia Keywords influenceri - influencers aktívny marketing Language Slovak Country Slovak Republic systematics 005 Public work category AFD No. of Archival Copy 43884 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Innovation process in mountain destinations: Does sustainability matter? The High Tatras case study Author info Zuzana Gajdošíková, Tomáš Gajdošík, Vanda Maráková Author Gajdošíková Zuzana 1987- (45%)
Co-authors Gajdošík Tomáš 1988- (40%) UMBEF01 - Katedra cestovného ruchu
Maráková Vanda 1976- (15%) UMBEF01 - Katedra cestovného ruchu
Source document Modeling innovation sustainability and technologies : economic and policy perspectives. Pp. 159-175 [1,05 AH]. - Cham : Springer International Publishing AG, 2018 Keywords cieľové miesta cestovného ruchu - tourism destinations životné cykly inovácie - innovations trvalá udržateľnosť aktívny marketing Language English Country Germany systematics 005 Annotation Nowadays, innovations are considered as one of the key sources of performance and competitiveness of tourism destinations. As the tourism development is primary based on the natural sources of destination, the innovation process should respect the criteria of sustainable development. The aim of the paper is to analyse the implementation of innovations in the mountain destination and examine their effect on sustainable tourism development. The paper adopts in-depth analysis of the Central European destination High Tatras, dealing with primary and secondary data from destination managers, tourism stakeholders and local inhabitants. The novelty of the paper lies in the examining the connection of implementing different types of innovations within different stages of destination lifecycle. The paper concludes that various types of innovations with different effects on sustainability should be implemented in different stages of destination life cycle URL Link na plný text Public work category AEC No. of Archival Copy 42246 Repercussion category MONTANES-DEL-RIO, Miguel Angel - MEDINA-GARRIDO, Jose Aurelio. Determinants of the propensity for innovation among entrepreneurs in the tourism industry. In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 12, pp. 1-18.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Komunikaty wizualne - specyfyka komunikacji marketingowej Par.title Visual messages - the specifics of marketing communications Author info Jolanta Staszewska, Piotr Skorus Author Staszewska Jolanta (50%)
Co-authors Skorus Piotr 1985- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Zeszyty naukowe Wyższej Szkoły Humanitas : zarządzanie. Vol. 18, no. 1 (2017), pp. 83-100. - Sosnowiec : Wyższa Szkoła Humanitas, 2017 Keywords vizuálna komunikácia - visual communication aktívny marketing marketingová komunikácia - communication in marketing - marketing communication Form. Descr. články - journal articles Language Polish Country Poland systematics 334 URL https://zeszytyhumanitas.pl/resources/html/article/details?id=151145 Public work category ADE No. of Archival Copy 45220 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Marketing Subtitle vybrané kapitoly Author info Eva Poliačiková; rec. Zdenka Musová, Ladislav Mura Author Poliačiková Eva 1960- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Another authors Musová Zdenka 1971- (Recenzent)
Mura Ladislav (Recenzent)
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum , 2017. - 142 s. Issue 1. vyd. ISBN 978-80-557-1231-4 Keywords aktívny marketing segmentácia zákazníci - customers produktový mix cenový mix distribučný mix komunikačný mix - communication mix Language Slovak Country Slovak Republic systematics 334 Public work category BCI No. of Archival Copy 39583 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Obraz človeka a súčasnej spoločnosti v terminológii marketingu Author info Anita Račáková Author Račáková Anita 1973- (100%) UMBFF17 - Katedra slovanských jazykov
Source document Jazyky krajín V4 v súčasnej Európe : jazyk ako prostriedok na vyjadrenie a formovanie identity : príspevky z medzinárodnej vedeckej konferencie, Banská Bystrica, 13. - 14. september 2016. S. 142-153. - Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2016 / Huťková Anita 1974- ; Šuša Ivan 1979- ; Olchowa Gabriela 1971- ; Harpáň Michal 1944- ; Jazyky krajín V4 v súčasnej Európe. Jazyk ako prostriedok na vyjadrenie a formovanie identity medzinárodná vedecká konferencia Keywords národná identita - národné identity - national identity národný jazyk - national language aktívny marketing academic language Language Slovak Country Slovak Republic systematics 811.1/.8 Public work category AFD No. of Archival Copy 37318 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title The image of an individual and society in contemporary marketing terminology Author info Anita Račáková Author Račáková Anita 1973- (100%) UMBFF17 - Katedra slovanských jazykov
Source document Languages in V4 countries of contemporary Europe : languages as a means of expression and identity formation : proceedings of international scientific conference, Banská Bystrica 13. - 14. 9. 2016. S. 79-89. - Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2016 / Čulenová Eva 1975- ; György Ladislav 1981- ; Harpáň Michal 1944- ; Olchowa Gabriela 1971- ; Languages in V4 countries of contemporary Europe, languages as a means of expression and identity formation internationale scientific conference Keywords identita - identity cudzie jazyky - foreign languages aktívny marketing Language English Country Slovak Republic systematics 811.1/.8 Public work category AFD No. of Archival Copy 39613 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Effect of marketing orientation on business performance: a study from Slovak foodstuff industry Author info Simona Šályová, Janka Táborecká-Petrovičová ... [et al.] Author Budinská Simona 1992- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Táborecká Petrovičová Janka 1979- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Nedelová Gabriela 1961- (25%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Ďaďo Jaroslav 1954- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Procedia economics and finance : 9th international scientific conference "Business economics and management 2015 BEM 2015, October 15-16, 2015, Zvolen, Slovakia. Vol. 34 (2015), pp. 622-629. - Amsterdam : Elsevier, 2015 ; Business economics and management 2015 BEM 2015 international scientific conference Keywords aktívny marketing finančné ukazovatele - financial indicators active marketing financial indicators Language English Country Netherlands systematics 339.138 Public work category AFD No. of Archival Copy 35346 Repercussion category DRÁBEK, Josef - LORICOVÁ, Silvia - JAVORČÍKOVÁ, Jana. Investing in human capital as a key factor for the development of enterprises. Rijeka : Intech, 2017. ISBN 978-953-51-3228-8, s. 113-136.
NZIOKA NQWAE, Peter - NJUGUNA, Reuber. Firm orientations and performance of hotels in Nairobi county, Kenya. In Journal of business and strategic management. ISSN 2520-0402, 2017, vol. 2, no. 3, pp. 1-28.
OWUSU ANSAH, Martin - CHINOMONA, Richard. Analysis of market orientation on business performance in the multinational service industries. In Journal of social sciences. ISSN 1549-3652, 2017, vol. 3, no. 1, pp. 40-52.
ZHANG, J. - XIE, H. - LI, H. Positioning and priorities of growth management in construction industrialization : Chinese firm-level empirical research. In Sustainability (Switzerland). ISSN 2071-1050, 2017, vol. 9, no. 7, pp. 1105-1105
HITKA, Miloš - LORINCOVÁ, Silvia - LIŽBETINOVÁ, Lenka - BARTÁKOVÁ, Gabriela - PAJTINKOVÁ MERKOVÁ, Martina. Cluster analysis used as the strategic advantage of human resource management in small and medium-sized enterprises in the wood-processing industry. In BioResources. ISSN 1930-2126, 2017, vol. 12, no. 4, pp. 7884-7897.
ABDULLAH, Raja Puteri Saadiah Raja - ARIFFIN, Hashim Fadzil - MOHI, Zurinawati - ANUAR, Nor Asmalina Mohd. Assessing the internal factors of Malay ethnic restaurants business growth performance. In Journal of tourism, hospitality and culinary arts [online]. 2017, vol. 9, no. 2 (special issue), pp. 517-528 [cit. 2018-06-01]. ISSN 2590-3837. Dostupné na: https://fhtm.uitm.edu.my/v2/images/jthca/Vol9Issue2/6-09.pdf
ZHANG, Long - KARA, Ali - SPILLAN, John E. - MINTU-WIMSATT, Alma. Exploring market orientation among Chinese small and medium-sized enterprises. In Chinese management studies. ISSN 1750-614X, 2017, vol. 11, no. 4, pp. 617-636.
MORARU, Andreea-Daniela - ILIE, Margareta - SORICI, Costin Octavian. The mediating role of market orientation in the relationship between entrepreneurial orientation and smes business performance. Evidence from Romania. In Transformations in business and economics. ISSN 1648-4460, 2017, vol. 16, no. 2A, pp. 386-400.
RAJÍĆ, Tamara - NIKOLIĆ, Ivan - MILOŠEVIĆ, Isidora. An integrative model of relationship quality in higher education setting : evidence from Serbia. In Industrija [online]. 2019, vol. 47, no. 2, pp. 43-59 [cit. 2019-09-04]. ISSN 2334-8526. Dostupné na: http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2614570&page=2&sort=8&stype=0&backurl=%2fissue.aspx%3fissue%3d14570
LABUDOVÁ, Viera - HRUŠOVSKÁ, Dana. Using predictive models to identify factors influencing market research. In 8th international scientific conference on finance and performance of firms in science, education and practice, Zlín, 26th-27th April 2017. Zlín : Tomáš Baťa University in Zlín, 2017. ISBN 978-80-7454-653-2, pp. 468-480.
KRAIDY JASSMY, Basim Abbas - BANACU, Cristian Silviu - ABBAS BHAYA, Zaki Muhammad - ATIYA, Latif. The coordination between internal environment and strategic orientation to enhance commitment behavior : empirical study in Iraqi private banks. In Proceedings of the 11th international management conference : the role of management in the economic paradigm of the 21st century (IMC 2017), Bucharest, 02nd-04th November 2017. ISSN 2286-1440, 2017, pp. 359-377.
FARIDA, Naili - SURYOKO, Sri. A superior relational of marketing model to improve small and medium enterprise (SMEs) marketing performance. In VISION 2025: education excellence and management of innovations through sustainable economic competitive advantage : 34th international business information management association (IBIMA) conference, Madrid, 13th-14th November 2019. Norristown : International Business Information Management Association (IBIMA), 2019. ISBN 978-0-9998551-3-3, pp. 2205-2223.
BIN YUSOFF, Mohd Nor Hakimin - AL MAMUN, Abdullah - IBRAHIM, Mohamed Dahlan - MAHMOOD, Tengku Mohd Azizuddin Tuan. Entrepreneurial knowledge, skills, and antecedents of low-income households in Kelantan, Malaysia. In Advanced science letters. ISSN 1936-6612, 2018, vol. 24, no. 4, pp. 2190-2194. Dostupné na:
BUYUKDAG, Naci - KAYA, Ahmet - KITAPCI, Olgun. The effect of marketing expenditures on business performance : time series analysis on causality. In Journal of applied economics and business research. ISSN 1927-033X, 2019, vol. 9, no. 4, pp. 197-211.
THONGSRI, Natenapang - CHANG, Alex Kung-Hsiung. Interactions among factors influencing product innovation and innovation behaviour : market orientation, managerial ties, and government support. In Sustainability. ISSN 2071-1050 2019, vol. 11, no. 10, pp. 1-21.
LORINCOVÁ, Silvia - HITKA, Miloš - BAJZÍKOVÁ, Ľubica - WEBEROVÁ, Dagmar. Are the motivational preferences of employees working in small enterprises in Slovakia changing in time? In Entrepreneurship and sustainability issues. ISSN 2345-0282, 2019, vol. 6, no. 4, pp. 1618-1635.
YADAV, Seemant Kumar - TRIPATHI, Vikas - GOEL, Geetika. Mediating effect of innovation with market orientation and performance relationship. In Management research : the journal of the Iberoamerican academy of management. ISSN 1536-5433, 2019, vol. 17, no. 2, pp. 152-167.
HITKA, Miloš - LORINCOVÁ, Silvia - VETRÁKOVÁ, Milota - HAJDÚCHOVÁ, Iveta - ANTALÍK, Imrich. Factors related to gender and education affecting the employee motivation. In Entrepreneurship and sustainability issues. ISSN 2345-0282, 2020, vol. 7, no. 4, pp. 3226-3241.
YADAV, Seemant Kumar - TRIPATHI, Vikas - GOEL, Geetika. Dis-Aggregated effect of market orientation on firms' performance : a study on Indian small and medium-scale (SMEs) manufacturers. In International journal of Asian business and information management. ISSN 1947-9638, 2021, vol. 12, no. 3, pp. 87-108.
RAHAMAN, Md Atikur - LUNA, Kaniz Fatema - MITE, Shi - ISLAM, Monwarul - WAFIK, H. M. Atif. The effect of entrepreneurial orientation, market orientation and gender on business performance : an empirical study of SMEs in Bangladesh. In Journal of Asian finance economics and business. ISSN 2288-4637, 2021, vol. 8, no. 6, pp. 741-746.
QODRIAH, Sari Laelatul - DARSONO, Darsono - RIANI, Asri Laksmi - ANANTANYU, Sapja. Strategy orientation, innovation capability, and women entrepreneurial performance in culinary business in Indonesia. In Journal of Asian finance economics and business. ISSN 2288-4637, 2021, vol. 8, no. 7, pp. 203-213.
ABDULRAB, Mohammed - ALWAHEEB, Mohammed A. - AL-MAMARY, Yaser H. S. - ALSHAMMARI, Naif G. M. - BALHARETH, Hamad - SOLTANE, Hela B. - SALEEM, Imran. Effect of entrepreneurial orientation and strategic orientations on financial and nonfinancial performance of small and medium enterprises in Saudi Arabia. In Journal of public affairs. ISSN 1472-3891, 2022, vol. 22, no. 2, pp. 1-11.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
File name Downloaded Size Comment 35346 53 258.9 KB Title Marketingová komunikácia Author info Ľudmila Nagyová ... [et al.] Author Nagyová Ľudmila (12%)
Co-authors Horská Elena (8%)
Kubicová Ľubica (8%)
Turčínková Jana (8%)
Vaňová Anna 1965- (8%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Kleinová Katarína (8%)
Košičiarová Ingrid (8%)
Kádeková Zdenka (8%)
Souček Martin (8%)
Berčík Jakub (8%)
Holienčinová Mária (8%)
Rybanská Jana (8%)
Another authors Džupina Milan (Recenzent)
Vicen Michal (Recenzent)
Issue data Nitra : Slovenská poľnohospodárska univerzita , 2014. - 392 s. Issue 1. vyd. ISBN 978-80-552-1270-8 Keywords aktívny marketing komunikácia - communication marketingová komunikácia - communication in marketing - marketing communication Language Slovak Country Slovak Republic systematics 332 Public work category ACB No. of Archival Copy 39171 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised