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Title The influence of location placement as a marketing tool of a destination management organization for the development of film-induced tourism - a tourism strategy analysis using Malta as a case study Subtitle diplomová práca Author info Oliver Eric Baumgärtel; školiteľ: Harald Pechlaner Author Baumgärtel Oliver Eric
Another authors Pechlaner Harald (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra cestovného ruchu a spoločného stravovania , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2023. - 294 s. Keywords filmový cestovný ruch - film tourism marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing organizácia destinačného manažmentu - destination management organization Form. Descr. diplomové práce - master’s theses Language English Country Slovak Republic systematics 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0 
book
Title Smart tourists as a profiling market segment: Implications for DMOs Author info Tomáš Gajdošík Author Gajdošík Tomáš 1988- (100%) UMBEF01 - Katedra cestovného ruchu
Source document Tourism Economics. Vol. 26, no. 6 (2020), pp. 1042-1062. - London : SAGE Publications, 2020 Keywords destination management organization inteligentné cieľové miesta - smart tourism destinations tourism market inteligentní návštevníci - smart tourists Form. Descr. články - journal articles Language English Country Great Britian Annotation The concept of smart tourism has gained a significant attention in the last years, leading to fruitful discussions among scientists and practitioners; however, there has been lack of attention paid to smart tourists so far. Although this emerging type of tourist has been conceptualized, it is now important to find whether it can be considered as a market segment. The article fills the gap in the smart tourism research by using two-step cluster analysis to classify 5975 tourists, finding a smart tourism market segment and analysing the characteristics and travel behaviour of this segment. This segment is worth focusing on and differentiates in all trip experience phases. The rethinking of business models of today's destination management organizations towards creating value proposition during all trip experience phases based on personalization and experience enrichment is needed in order to reach the smart tourist market segment. URL https://library.sk/arl-umb/sk/csg/?repo=umbrepo&key=59114659281 Public work category ADC No. of Archival Copy 48191 Repercussion category MILICEVIC, Snezana - PETROVIC, Jelena - DORDEVIC, Natasa. ICT as a factor of destination competitiveness : the case of the republics of former Yugoslavia. In Management & marketing-challenges for the knowledge society. ISSN 1842-0206, 2020, vol. 15, no. 3, pp. 381-392.
KIATKAWSIN, Kiattipoom - SUTHERLAND, Ian - KIM, Jin-Young. A comparative automated text analysis of airbnb reviews in Hong Kong and Singapore using latent dirichlet allocation. In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 16, pp. 1-17.
KIATKAWSIN, Kiattipoom - SUTHERLAND, Ian - LEE, Seul Ki. Determinants of smart tourist environmentally responsible behavior using an extended norm-activation model. In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 12, pp. 1-15.
SHEN, Shiwei - SOTIRIADIS, Marios - ZHANG, Yuwen. The influence of smart technologies on customer journey in tourist attractions within the smart tourism management framework. In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 10, pp. 1-18.
YE, Ben Haobin - YE, Huiyue - LAW, Rob. Systematic review of smart tourism research. In Sustainability. ISSN 201-1050, 2020, vol. 12, no. 8, pp. 1-15.
SHEN, Shiwei - SOTIRIADIS, Marios - ZHOU, Qing. Could smart tourists be sustainable and responsible as well? The contribution of social networking sites to improving their sustainable and responsible behavior. In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 4, pp. 1-21.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
unrecognised
Title Řádná správa rozvoje cestovního ruchu v destinacích Subtitle dizertáčná práca Author info Anna Doležálková; školiteľ: Vanda Maráková Author Doležálková Anna 1982-
Another authors Maráková Vanda 1976- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra cestovného ruchu a spoločného stravovania , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2019. - 144 s. Keywords cestovný ruch - turizmus - tourism organizácia destinačného manažmentu - destination management organization zodpovedné správanie spotrebiteľov - responsible behaviour of consumers Form. Descr. doktorské dizertácie - higher doctoral dissertations Language Czech Country Slovak Republic systematics 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Are partnerships enhancing tourism destination competitiveness? Author info Diana Kvasnová, Tomáš Gajdošík, Vanda Maráková Author Kvasnová Diana 1991- (34%)
Co-authors Gajdošík Tomáš 1988- (33%) UMBEF01 - Katedra cestovného ruchu
Maráková Vanda 1976- (33%) UMBEF01 - Katedra cestovného ruchu
Source document Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. Vol. 67, no. 3 (2019), pp. 811-821. - Brno : Mendelova univerzita v Brně, 2019 Keywords konkurencieschopnosť - competitiveness destination management organization vládnutie - governance partnerstvo - partnership zainteresované strany - zainteresované subjekty - stakeholderi - stakeholders Form. Descr. články - journal articles Language English Country Czech Republic Annotation The competitiveness and networking in tourism destinations is a well discussed topic among tourism scholars. However, the influence of partnerships of destination stakeholders on tourism competitiveness is under‑researched. This paper contributes to the recent debate on partnerships and tourism destination competitiveness, including the gargantuan compilations of competitiveness factors by Ritchie and Crouch (2003), or Dwyer and Kim (2003), by examining the link among these two variables. The central question underlying this paper is whether partnerships of private and public sector stakeholders contribute to the destination competitiveness. The analysis is based on the quantification of destinations’ competitiveness in Slovakia and the level of partnership by the creation of the partnership index. The paper concludes that the level of partnership positively affects the destination competitiveness Public work category ADM No. of Archival Copy 45793 Repercussion category DE FIGUEIREDO, Vítor Manuel Pinto - DA COSTA GUERRA, Ricardo Jorge - GONÇALVES, Eduardo Cândido Cordeiro. Cooperation networks in tourism and hospitality : an analysis applied to health and wellness tourism product in Portugal. In Tourism Innovation in Spain and Portugal : new trends and developments. Cham : Springer Cham, 2021. ISBN 978-3-030-80733-7, pp. 27-41.
AKIN, Mehmet Halit - OZTURK, Yuksel - KARAMUSTAFA, Kurtulus. A comparative perspective on destination competitiveness through visitors' and stakeholders' perceptions in the region of Cappadocia. In Journal of hospitality and tourism insights. ISSN 2514-9792, 2022, vol. 5, no. 5, pp. 966-9867.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title Konkurencieschopnosť Slovenska ako cieľového miesta na medzinárodnom trhu cestovného ruchu Par.title Competitiveness of Slovakia as a destination in the international tourism market Author info Vanda Maráková Author Maráková Vanda 1976- (100%) UMBEF01 - Katedra cestovného ruchu
Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 51, č. 3 (2018), s. 132-143. - Banská Bystrica : Ekonomická fakulta Univerzity Mateja Bela, 2018 Keywords cestovný ruch - turizmus - tourism tourist destinations konkurencieschopnosť - competitiveness destination management organization Headings Geogr. Slovensko Language Slovak Country Slovak Republic systematics 332 Public work category ADF No. of Archival Copy 44054 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title Destination management organisations as the outcome of institutional innovations in the tourism sector Author info Diana Kvasnová, Vanda Maráková Author Kvasnová Diana 1991- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Forum Scientiae Oeconomia. Vol. 6, no. 2 (2018), pp. 61-73. - Dąbrowa Górnicza : Wydawnictwo Naukowe Akademii WSB, 2018 Keywords destination management organization institutional innovations tourism sector Language English Country Poland systematics 334 Annotation The main reasons for innovations in tourism destinations are dynamic changes in visitors’ needs and the desire to gain a competitive advantage. As the result of these ongoing changes on the tourism market, the organisational structures within the destinations are evolving. Given these facts, the aim of the paper is to analyse the activities of destination management organisations in Slovakia, to identify their impact on tourism development and to determine the internal and external barriers to their further development. Quantitative research was the main tool used to determine how institutional innovations in the form of destination management organisations are contributing to a higher level of performance of the analysed areas in the tourism sector. Public work category ADM No. of Archival Copy 42824 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
File name Downloaded Size Comment 42824 22 502.7 KB Title Application of tourism partnership life cycle model - case study of Slovakia Author info Diana Kvasnová Author Kvasnová Diana 1991- (100%) UMBEF01 - Katedra cestovného ruchu
Source document Economic theory and practice 2017 : proceedings of the Faculty of Economics of Matej Bel University in Banská Bystrica, 03.-04.10.2017, Volume 1. online, s. 361-370. - Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2018 / Boďa Martin 1984- ; Arendáš Peter ; Benkovič Sladjana ; Boďa Martin 1984- ; Brokešová Zuzana ; Chovancová Božena ; Ďaďo Jaroslav 1954- ; Elexa Ľuboš 1980- ; Elexová Ľudmila 1983- ; Flaška Filip 1982- ; Gajdošík Tomáš 1988- ; Grofčíková Janka 1972- ; Gundová Petra 1986- ; Horehájová Mária 1959- ; Huňady Ján 1985- ; Hvolková Lenka 1986- ; Ištok Michal 1989- ; Kaščáková Alena 1964- ; Kanderová Mária 1965- ; Kika Marián 1952- ; Klement Ladislav 1980- ; Kokavcová Dagmar 1956- ; Kollár Igor 1983- ; Kollár Ján 1988- ; Kološta Stanislav 1981- ; Nafoussi Gabriela 1978- ; Kovaľová Marcela 1983- ; Kožiak Radoslav 1978- ; Kučerová Jana 1955-2022 ; Kulhánek Lumír 1955- ; Lacová Žaneta 1978- ; Ľapinová Erika 1977- ; Lesáková Ľubica 1949- ; Malá Denisa 1976- ; Maráková Vanda 1976- ; Marčeková Radka 1979- ; Mazúrová Barbora 1982- ; Minárová Martina 1973- ; Musa Hussam 1968- ; Musová Zdenka 1971- ; Nedelová Gabriela 1961- ; Nemec Juraj 1960- ; Orviská Marta 1963-2023 ; Pisár Peter 1975- ; Pompurová Kristína 1983- ; Považanová Mariana 1975- ; Sedliačik Ivan 1975- ; Smerek Lukáš 1986- ; Murray Svidroňová Mária 1985- ; Šebo Ján 1978- ; Šebová Ľubica 1978- ; Špirková Jana 1962- ; Šuplata Marian 1976- ; Táborecká Petrovičová Janka 1979- ; Theodoulides Lenka 1967- ; Úradníček Vladimír 1963-2021 ; Vallušová Anna 1987- ; Vetráková Milota 1950- ; Vinczeová Miroslava 1971- ; Zelenková Anna 1952- ; Zimková Emília 1964- ; Economic Theory and Practice 2017 - ETAP 2017 medzinárodná vedecká konferencia Keywords partnerstvo - partnership tourism partnership life cycle model destination management organization Headings Geogr. Slovensko Language English Country Slovak Republic systematics 334 URL http://www.ef.umb.sk/ef/UploadFolder/1522/subory/ETAP%202017_proceedings.pdf Public work category AFD No. of Archival Copy 42903 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Management of tourism destination in Slovak practise Author info Marián Gúčik, Matúš Marcis, Andrea Orelová Author Gúčik Marian 1945- (34%) UMBEF01 - Katedra cestovného ruchu
Co-authors Marciš Matúš 1992- (33%) UMBEF01 - Katedra cestovného ruchu
Orelová Andrea 1971- (33%) UMBEF01 - Katedra cestovného ruchu
Source document Economic theory and practice 2017 : proceedings of the Faculty of Economics of Matej Bel University in Banská Bystrica, 03.-04.10.2017, Volume 1. online, s. 136-145. - Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2018 / Boďa Martin 1984- ; Arendáš Peter ; Benkovič Sladjana ; Boďa Martin 1984- ; Brokešová Zuzana ; Chovancová Božena ; Ďaďo Jaroslav 1954- ; Elexa Ľuboš 1980- ; Elexová Ľudmila 1983- ; Flaška Filip 1982- ; Gajdošík Tomáš 1988- ; Grofčíková Janka 1972- ; Gundová Petra 1986- ; Horehájová Mária 1959- ; Huňady Ján 1985- ; Hvolková Lenka 1986- ; Ištok Michal 1989- ; Kaščáková Alena 1964- ; Kanderová Mária 1965- ; Kika Marián 1952- ; Klement Ladislav 1980- ; Kokavcová Dagmar 1956- ; Kollár Igor 1983- ; Kollár Ján 1988- ; Kološta Stanislav 1981- ; Nafoussi Gabriela 1978- ; Kovaľová Marcela 1983- ; Kožiak Radoslav 1978- ; Kučerová Jana 1955-2022 ; Kulhánek Lumír 1955- ; Lacová Žaneta 1978- ; Ľapinová Erika 1977- ; Lesáková Ľubica 1949- ; Malá Denisa 1976- ; Maráková Vanda 1976- ; Marčeková Radka 1979- ; Mazúrová Barbora 1982- ; Minárová Martina 1973- ; Musa Hussam 1968- ; Musová Zdenka 1971- ; Nedelová Gabriela 1961- ; Nemec Juraj 1960- ; Orviská Marta 1963-2023 ; Pisár Peter 1975- ; Pompurová Kristína 1983- ; Považanová Mariana 1975- ; Sedliačik Ivan 1975- ; Smerek Lukáš 1986- ; Murray Svidroňová Mária 1985- ; Šebo Ján 1978- ; Šebová Ľubica 1978- ; Špirková Jana 1962- ; Šuplata Marian 1976- ; Táborecká Petrovičová Janka 1979- ; Theodoulides Lenka 1967- ; Úradníček Vladimír 1963-2021 ; Vallušová Anna 1987- ; Vetráková Milota 1950- ; Vinczeová Miroslava 1971- ; Zelenková Anna 1952- ; Zimková Emília 1964- ; Economic Theory and Practice 2017 - ETAP 2017 medzinárodná vedecká konferencia Keywords regional destination destination management organization local destination management organization kompetencie - competences - competencies Headings Geogr. Slovensko Language English Country Slovak Republic systematics 334 URL http://www.ef.umb.sk/ef/UploadFolder/1522/subory/ETAP%202017_proceedings.pdf Public work category AFD No. of Archival Copy 42891 Repercussion category PALENČÍKOVÁ, Zuzana - MAZÚCHOVÁ, Ľudmila. The analysis of the marketing activities of destination management organisations in Slovakia. In Turisztikai és vidékfejlesztési tanulmányok. ISSN 2498-6984, 2019, roč. 4, č. 1-2, s. 85-93.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Activity of destination management organizations in the Banská Bystrica region Author info Diana Kvasnová Author Kvasnová Diana 1991- (100%) UMBEF01 - Katedra cestovného ruchu
Source document Scientia Iuventa 2017 : zborník príspevkov z 12. ročníka medzinárodnej doktorandskej konferencie, Banská Bystrica 20. apríla 2017 : proceedings from international scientific conference of PhD. students. CD-ROM, s. 210-218. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2017 / Kiaba Martin 1988- ; Budinská Simona 1992- ; Huliaková Zuzana 1991- ; Ďaďo Jaroslav 1954- ; Gúčik Marian 1945- ; Korimová Gabriela 1951- ; Kuvíková Helena 1950- ; Lesáková Ľubica 1949- ; Marková Viera 1952- ; Mikušová Meričková Beáta 1976- ; Orviská Marta 1963-2023 ; Uramová Mária 1952-2020 ; Vetráková Milota 1950- ; Zimka Rudolf 1943- ; Čapková Soňa 1954- ; Čierna Helena 1952- ; Hiadlovský Vladimír 1978- ; Horeháj Jozef 1952- ; Horehájová Mária 1959- ; Hronec Martin 1976- ; Hudec Ján 1955- ; Hudecová Eva 1949- ; Kokavcová Dagmar 1956- ; Kožiak Radoslav 1978- ; Krištofík Peter 1971- ; Liptáková Katarína 1976- ; Malachovský Andrej 1974- ; Maráková Vanda 1976- ; Marasová Jana 1959- ; Minárová Martina 1973- ; Musa Hussam 1968- ; Musová Zdenka 1971- ; Pisár Peter 1975- ; Pompurová Kristína 1983- ; Murray Svidroňová Mária 1985- ; Šebo Ján 1978- ; Špirková Jana 1962- ; Štrangfeldová Jana 1960- ; Šuplata Marian 1976- ; Šuranová Zuzana 1958- ; Táborecká Petrovičová Janka 1979- ; Úradníček Vladimír 1963-2021 ; Vaňová Anna 1965- ; Zimková Emília 1964- ; Scientia Iuventa 2017 medzinárodná doktorandská konferencia Keywords marketingový manažment - marketing management destination management organization Language English Country Slovak Republic systematics 338.48 Public work category AFD No. of Archival Copy 39649 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Destination marketing management as a tool moderating regional disparities: Case study of Slovakia Author info Diana Kvasnová, Vanda Maráková Author Kvasnová Diana 1991- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document 20. mezinárodní kolokvium o regionálních vědách : sborník příspěvků, Kurdějov, 14.–16. června 2017. online, s. 626-632. - Brno : Masarykova univerzita, 2017 / Klímová Viktorie ; Žítek Vladimír ; Tvrdoň Jozef ; Mezinárodní kolokvium o regionálních vědách medzinárodné kolokvium Keywords destination management organization regionálne rozdiely - regionálne disparity - regional disparities manažérske organizácie - management organizations Language English Country Czech Republic systematics 334 Annotation Marketing management presents current approach to tourism development. It is based on cooperation and strategic planning of tourism development in a way bringing positive effects to all stakeholders as well as for tourism destinations. Efficient application of destination marketing management is considered as a moderating factor of regional disparities. Destination management organizations (DMOs) are entitled to enforce the concept of marketing management into managerial practice. The aim of the paper is to assess the application of destination marketing management concept in Slovakia as a tool of regional development. The material utilized by the authors are secondary data processed by selected methods of descriptive statistics. The Tourism Support Act. 91/2010 Coll. determined preconditions for application of marketing management in Slovakia. According to analysis of selected indicators, we note that in Slovakia are established 40 DMOs, which activities are overlapping and duplicated Public work category AFC No. of Archival Copy 40212 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised