Search results
Title Use of movable cultural heritage through libraries in Slovakia Author info Janka Beresecká ... [et al.] Author Beresecká Janka (20%)
Co-authors Hudáková Monika (20%)
Svetlíková Veronika (20%)
Hroncová Vicianová Jana 1985- (20%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Hronec Štefan 1978- (20%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Source document Economics and culture. Vol. 20, no. 2 (2023), pp. 1-11. - Varšava : De Gruyter Poland, 2023 Keywords public relations - styk s verejnosťou - komunikácia s verejnosťou knižnice - libraries udržateľnosť - sustainability marketing Headings Geogr. Slovensko Form. Descr. články - journal articles Language English Country Poland URL Link na zdrojový dokument Public work category ADM No. of Archival Copy 54220 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
article
Title Diplomacy, organisations and citizens Subtitle a European communication perspective Author info Sónia Pedro Sebastião, Susana de Carvalho Spínola, editors Another authors Sebastião Sónia Pedro (Editor)
Carvalho Spínola Susana de (Editor)
Issue data Cham : Springer Nature Switzerland AG , 2022. - xiv, 354 s. : tab., 24 cm ISBN 978-3-030-81876-0 Note Bibliografické odkazy Keywords politická komunikácia - communication in politics - political communication diplomacia - diplomacy public relations - styk s verejnosťou - komunikácia s verejnosťou verejná politika - public policy - public politics medzinárodné vzťahy - international relations Form. Descr. kolektívne monografie - collective monographies Language English Country Switzerland systematics 316.772.4:32 341.7 327 659.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 389178 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only 
Title Facebook for public relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary Author info Ludvík Eger ... [et al.] Author Eger Ludvík (20%)
Co-authors Egerová Dana (20%)
Tomczyk Łukasz (20%)
Krystoň Miroslav 1964- (20%) UMBPF14 - Katedra andragogiky
Czeglédi Csilla (20%)
Source document Journal of Marketing for Higher Education. Vol. 31, no. 2 (2021), pp. 240-260. - Abingdon : Taylor & Francis Group, 2021 Keywords vysokoškolské vzdelávanie - college education public relations - styk s verejnosťou - komunikácia s verejnosťou Facebook Form. Descr. články - journal articles Language English Country Great Britian Annotation Práca prezentuje výsledky výskumu zameraného na využívanie facebooku vybranými univerzitami a prináša súbor praktických kritérií pre úspešnú komunikáciu s verejnosťou URL Link na plný text Link do databázy WoS Public work category ADC No. of Archival Copy 50809 Repercussion category DE MATOS, Nelson - CORREIA, Marisol B. - SAURA, Jose Ramon - REYES-MENENDEZ, Ana - BAPTISTA, Nuno. Marketing in the public sector - benefits and barriers : a bibliometric study from 1931 to 2020. In Social sciences (Basel). ISSN 2076-0760, 2020, vol. 9, no. 10, pp. 1-22.
RAMADANTY, Sari - SYAFGANTI, Imam. Discovering Indonesian higher education promotional content through instagram. In Proceedings of 2021 international conference on information management and technology (ICIMTech 2021), virtual, 19th-20th August 2021. Jakarta : Institute of electrical and electronics engineers, Indonesia section, 2021. ISBN 978-166544937-3, pp. 320-325.
EBRAHIMI, Pejman - SALAMZADEH, Aidin - GHOLAMPOUR, Abbas - FEKETE-FARKAS, Maria. Social networks marketingand hungarian online consumer purchase behavior : the microeconomics strategic view based on IPMA matrix. In Academy of strategic management journal. ISSN 1544-1458, 2021, vol. 20, no. 4, pp. 1-7.
MATOSAS-LÓPEZ, Luis. The management of digital marketing strategies in social network services: a comparison between American and European organizations. In Journal of open innovation : technology, market, and complexity. ISSN 2199-8531, 2021, vol. 7, no. 1, pp. 1-16.
TANSKUL, Phikul - KORTANA, Tanapol - SUWANDEJ, Niyom - PUNGNIRUND, Bundit. Components for the success of the development of the flavoring agent manufacturing business in Thailand. In Journal of positive school psychology. ISSN 2717-7564, 2022, vol. 6, no. 2, pp. 2958-2969.
KOUSAR, Shabana - KHANAM, Afifa - HABIBA, Azhar. Reflective assessment of a facebook mediated course of instructional technology : a case from a women university. In Journal of educational research and social science review. ISSN 2710-4524, 2021, vol. 1, no. 4, pp. 56-64.
CESTINO-GONZÁLEZ, Estefanía - LEIVA-OLIVENCIA, Juan José - RUIZ-DEL-OLMO, Francisco Javier. Analysis of the publications of the universities of the South of the Iberian Peninsula on facebook. In Smart innovation, systems and technologies : international conference on communication and aplied technologies, ICOMTA 2021, Bogota, 01st-03rd September 2021. ISSN 2190-3018, 2022, vol. 259 SIST, pp. 564-572.
HASSAN, Masood - ADNAN BASHIR, Muhammad - AZEEM QURESHI, Muhammad. Descriptive dimensions of brand equity in service sector of Pakistan : a literature review. In NICE research journal. ISNN 2219-4282, 2020, vol. 13, no. 4, pp. 147-177.
CUZA, Aleksandru Ioan. Economic and social benefits of public sector marketing. In EcoSoEn : scientific journal. ISSN 2587-425X, 2021, vol. 4, no. 1-2, pp. 57-63.
BRATOAVEANU, D. B. - LIPTAC, A. P. - SÎRBU, R. - STANCIU, S. Romanian universities in social media. An analysis based on international rankings. In New trends in sustainable business and consumption : 7th BASIQ international conference, Foggia, 03th-05th June 2021 [online]. Bucharest : ASE - Academia de studii economice din București, 2021, pp. 930-938 [cit. 2022-04-06]. Dostupné na: https://basiq.ro/papers/2021/21116%20-%20Bratoveanu.pdf
VARZARU, Anca Antoaneta. Assessing digital transformation acceptance in public organizations' marketing. In Sustainability. ISSN 2071-1050, 2023, vol. 15, no. 1, pp. 1-15.
NAJIMUDINOVA, Seyil - ISMAILOVA, Rita - OSKONBAEVA, Zamira. What defines the university choice? The case of higher education in Kyrgyzstan. In Sosyo ekonomi. ISSN 1305-5577, 2022, vol. 30, no. 54, pp. 53-72.
NUSEIR, Mohammed T. - ALJUMAH, Ahmad Ibrahim - EL-REFAE, Ghaleb A. Digital marketing and public relations : a way to promote public relations value. In International journal of data and network science. ISSN 2561-8148, 2022, vol. 6, no. 4, pp. 1331-1340.
BATE, Adisu Fanta - BALAWI, Ayman. Social media as effective tool for understanding customer experience : a systematized review. In Marketing and menedzsment. ISSN 1219-0349, 2021, vol. 55, no. 4, pp. 15-25.
DEKAWATI, Ipong - NULHAKIM , Yusuf Lukman - NUGRAHA, Rizki Satria. The leadership role of principal and public relations and his contribution to the image of junior high school. In Proceeding of international conference on research of of educational administration and management : ICREAM 5th [online]. 2021, vol. 5, no. 1, pp. 49-57 [cit. 2023-03-06]. ISSN 2963-3249. Dostupné na: http://proceedings2.upi.edu/index.php/ICREAM/article/view/2303
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
unrecognised
Title Univerzitná knižnica UMB nezaspala na vavrínoch ani počas korony Par.title The UMB University Library did not rest on its laurels even during the corona Author info Michaela Mikušková, Lucia Nižníková Author Mikušková Michaela 1983- (90%) UMBRE01 - Rektorát UMB
Co-authors Nižníková Lucia 1976- (10%) UMBRE01 - Rektorát UMB
Source document Bulletin SAK. Roč. 28, č. 3 (2020), s. 17-19. - Bratislava : Slovenská asociácia knižníc, 2020 Corporation keywords Univerzita Mateja Bela, Banská Bystrica, Slovensko - Univerzitná knižnica UMB
Keywords covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 manažérske opatrenia informačné služby online služby - on-line služby - on-line services - online services študovne public relations - styk s verejnosťou - komunikácia s verejnosťou Form. Descr. články - journal articles Language Slovak Country Slovak Republic URL http://www.sakba.sk/bulletin/2020/SAK_2020_3.pdf Public work category GII No. of Archival Copy 48300 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Numbers 2020: 3 article
Title Dizajn manuál ako prostriedok marketingovej komunikácie Subtitle diplomová práca Author info Erika Mičencová; školiteľ: Jaroslav Ďaďo Author Mičencová Erika
Another authors Ďaďo Jaroslav 1954- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2019. - 67 s. Keywords marketingová komunikácia - communication in marketing - marketing communication dizajn - design práca s verejnosťou public relations - styk s verejnosťou - komunikácia s verejnosťou podniková identita Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 331 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
book
Title Regional governments in the Czech Republic and Slovakia and communication with the public using social media Author info Ludvík Eger, Michaela Sládkayová Author Eger Ludvík (50%)
Co-authors Beran Sládkayová Michaela 1992- (50%) UMBPF14 - Katedra andragogiky
Source document Trendy v podnikání : vědecký časopis Fakulty ekonomické ZČU v Plzni. Roč. 9, č. 3 (2019), s. 33-40. - Plzeň : Vydavatelství ZČU, 2019 Keywords public relations - styk s verejnosťou - komunikácia s verejnosťou Facebook sociálne médiá - social media komunikácia - communication cieľové skupiny Form. Descr. články - journal articles Language Czech Country Czech Republic Annotation Štúdia je zameraná na konkrétne aspekty vzťahov s verejnosťou a poskytuje predstavy o tom, ako môžu regionálne vlády lepšie komunikovať so svojimi cieľovými skupinami pomocou sociálnych médií, ako sú Facebook a Youtube. Štúdia porovnáva údaje získané prieskumom na Slovensku a v Českej republike Public work category ADE No. of Archival Copy 47172 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Manipulace a propaganda Subtitle na pozadí současné informační války Author info Jozef Ftorek Author Ftorek Jozef
Issue data Praha : Grada Publishing , 2017. - 197 s. : il., 24 cm Issue 1. vyd. ISBN 978-80-271-0605-9 Note Bibliografia s. 195-197. Bibliografické odkazy Keywords propaganda informačná vojna - information warfare manipulácia - manipulovanie - manipulation public relations - styk s verejnosťou - komunikácia s verejnosťou Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 316.628 323.23 355.1:[004+316.774] Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 371836 Univerzita Mateja Bela Department of Roman studies In-Library Use Only 376074 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only 376075 Univerzita Mateja Bela Reading room of political science and law Title Public relations management in the internet environment Author info J. Závadský, A. Šatanová, E. Hvizdová Author Závadský Ján 1975- (20%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Šatanová Anna (20%)
Hvizdová Eva (60%)
Source document Economic Annals-XXI : research journal. Vol. 165, no. 5-6 (2017), pp. 124-127. - Kiev : Institute of Society Transformation, 2017 Keywords internetové obchody - online stores manažment ľudských zdrojov - human resources management - riadenie ľudských zdrojov online nakupovanie - online shopping public relations - styk s verejnosťou - komunikácia s verejnosťou Language English Country Ukraine systematics 005 Annotation © Institute of Society Transformation, 2017. Introduction. Working with the public is a priority issue for management. It should be not just a one-time act, but long, well planned process. Public relations is a multiform tool for marketing communication, widely used by managers in their business activities. It requires knowledge of marketing, journalism, creativity, and profound knowledge of the Internet environment. In order to keep businesses competitive, it is necessary to invest in the knowledge and skills of managers to upgrade their capabilities to manage relationships with the wide public. In order to understand how the Internet environment transforms views on the business and influences its products, it is important to explore the perception of the Internet environment by the consumers. That is why the purpose of this paper is to examine the views of consumers on the forms and effectiveness of PR on the Internet. Results. We undertook a survey focused on the use of public relations tools in the online environment. It was conducted online in Slovakia from February to March, 2017, and included 357 respondents of different age and social groups. We have established 4 hypotheses. Each hypothesis consisted of a zero and alternative hypotheses. Using correctly selected statistical methods, we sought dependencies among variables based at questionnaire responses. In Hypothesis 1 we examined whether random respondents had knowledge of the concept of «Public Relations», depending on the level of education; in Hypothesis 2 whether there is dependence between the respondent’s gender and paying attention to online advertising; in Hypothesis 3 whether there is dependence between work position and the length of time the respondent spends on the Internet; in Hypothesis 4 we found out which factors, including age, affect respondents when they decide to make e-shop purchases. Conclusion. The research results based at the undertaken survey point to the fact that the most powerful factor in making decision on purchase via e-shop is the price of the product, the credibility of the site, and the communication with the vendor through the chat windows together with the connection with age of the respondents. At the same time, gender does not play a significant role in attention to on-line advertising, and job position in perception of consumers does not influence the amount of time they can spend on the Internet. Our findings show direction for PR strategies development in the Internet and indicate areas of prior attention to businessmen. Public work category ADM No. of Archival Copy 40930 Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title Externá komunikácia vo vybranom podniku Subtitle diplomová práca Author info Tamara Kučerová; školiteľ: Iveta Kontríková Author Kučerová Tamara
Another authors Kontríková Iveta 1963- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Inštitút manažérskych systémov (detašované pracovisko Poprad) , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2016. - 80 s. Keywords externá komunikácia public relations - styk s verejnosťou - komunikácia s verejnosťou manažment služieb - service management internet - Internet Language Slovak Country Slovak Republic systematics 334.72 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Marketingová komunikace Subtitle jak komunikovat na našem trhu Author info Miroslav Karlíček a kolektiv Author Karlíček Miroslav
Issue data Praha : Grada , 2016. - 221 s. : gr., obr., sch., tab., 24 cm Issue 2. aktualiz. a dopl. vyd. ISBN 978-80-247-5769-8 Note Bibliografia s. 215-221. Bibliografické odkazy Keywords marketing marketingová komunikácia - communication in marketing - marketing communication public relations - styk s verejnosťou - komunikácia s verejnosťou Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658 658.8:316.77 339.138 659.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 0, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 357726 Univerzita Mateja Bela Economic reading room In-Library Use Only 368292 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 387086 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
