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Title Greenwashing - the dark side of eco-friendly marketing. A case study from Slovakia Par.title Greenwashing - ciemna strona marketingu ekologicznego. Studium przypadku ze Słowacji Author info Andrea Seberíni, Katarína Izáková, Miroslava Tokovská Author Seberíni Andrea 1983- (50%) UMBEF02 - Katedra ekonómie
Co-authors Izáková Katarína 1967- (40%) UMBEF04 - Katedra financií a účtovníctva
Tokovská Miroslava 1974- (10%)
Source document Studia Ecologiae et Bioethicae. Vol. 22, no. 1 (2024), pp. 83-95. - Warszawa : Wydawnictwo Uniwersytetu Kardynała Stefana Wyszyńskiego, 2024 Keywords greenwashing ekologický marketing - organic marketing vývoj sociálno-ekologický správanie sa zákazníkov Form. Descr. články - journal articles Language English Country Poland Annotation Greenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service. The purpose of this study is to examine consumers’ perceptions and experiences in relation to the greenwashing tactics used by Slovak businesses within the framework of environmental health policy. In the present study, we used data obtained through an inductive qualitative research design according to consolidated criteria. From 14 participants aged 20-45, using reflexive thematic analysis, we analysed three semi-structured focus group interviews. Four descriptive themes were created: (1) Individual and interpersonal determinants of consumers; (2) Marketing and organisational determinants of brands; (3)Public policy of the environment and health of the Slovak Republic; and (4) Environmental sustainability and ecological protection. The findings of our study confirmed that greenwashing often relies on buzzwords to reel in consumers, making them believe that the products they purchase are biodegradable or ethically sourced. The observed deterioration of consumer trust in product brands as a reaction to greenwashing threatens the potential of green marketing and contributes to damaging the reputation of the producers. One solution could be disseminating information on how customers can verify the authenticity of organic products through public and social media URL Link na plný text Public work category ADM No. of Archival Copy 54225 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
article
Title Have Slovak Gen Z consumers become more socially responsible during the COVID-19 pandemic? Author info Lucia Bartková, Lucia Hudáková, Lenka Veselovská Author Bartková Lucia 1983- (40%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Hudáková Lucia 1989- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Veselovská Lenka 1987- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document International Journal of Smart Business and Technology. Vol. 11, no. 2 (2023), pp. 15-28. - Hobart : Global Vision Press, 2023 Keywords generácia Z - generation Z konzumné správanie správanie sa zákazníkov spoločensky zodpovedné správanie covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Headings Geogr. Slovensko Form. Descr. články - journal articles Language English Country Australia URL Link na plný text Public work category ADE No. of Archival Copy 54024 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Bridging the gap between the country and the factors of competitiveness of enterprises Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (7%)
Lament Marzanna (7%)
Tučková Zuzana (6%)
Source document Journal of Competitiveness : scientific journal from the field of management and economics. Roč. 15, č. 4 (2023), s. 214-232. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2023 Keywords konkurencieschopnosť - competitiveness podniky - business enterprises zákazníci - customers správanie sa zákazníkov Form. Descr. články - journal articles Language English Country Czech Republic Annotation Enterprises desiring to be competitive have to continuously improve and react to the current trends. It isimportant, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro and microeconomic. Revenue and the prices of consumer goods, undoubtedly the key determinants that have a direct impact on consumer conduct, decide the market demand, and supply determines the real framework of consumption. Geographical, natural, civilisational, and cultural conditions are among the factors affecting consumers’ decisions, influencing consumers’ cultural preferences on the one hand and having an impact on consumer behaviour, on the other hand. This paper identifies the factors of enterprise competitiveness in the opinions of Czech, Slovak and Polish consumers. Specialist literature is reviewed, and descriptive statistical methods and exploratory factor analysis (EFA) are applied. The results are analysed on the basis of a survey of a consumer group using STATISTICA 13.0 software. The survey questionnaire relates to an assessment of significance of competitiveness factors used by enterprises. The research carried out can influence the development of theories of business competitiveness, and the results obtained can provide guidance to managers on the selection of key factors of enterprise competitiveness. URL Link na plný text Public work category ADC No. of Archival Copy 53851 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title How millennials changed buying products during the pandemic of Covid19 Author info Lucia Bartková, Lucia Hudáková, Lenka Veselovská Author Bartková Lucia 1983- (60%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Hudáková Lucia 1989- (20%)
Veselovská Lenka 1987- (20%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document KNOWCON 2022 - Knowledge on economics and management : conference proceedings. Pp. 5-11. - Olomouc : Univerzita Palackého v Olomouci, 2022 ; KNOWCON 2022 - Knowledge on economics and management online medzinárodná vedecká konferencia Keywords mileniáli - Millennials konzumné správanie správanie sa zákazníkov covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Form. Descr. príspevky v zborníku - proceedings papers Language English Country Czech Republic URL Link na zdrojový dokument Public work category AFC No. of Archival Copy 52306 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Consumption vs. savings: how the pandemic changed us Author info Lenka Veselovská ... [et al.] Author Veselovská Lenka 1987- (45%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Bartková Lucia 1983- (20%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Hudáková Lucia 1989- (25%)
Pomffyová Mária 1963- (10%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document KNOWCON 2022 - Knowledge on economics and management : conference proceedings. Pp. 182-188. - Olomouc : Univerzita Palackého v Olomouci, 2022 ; KNOWCON 2022 - Knowledge on economics and management online medzinárodná vedecká konferencia Keywords konzum konzumné správanie správanie sa zákazníkov covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Form. Descr. príspevky v zborníku - proceedings papers Language English Country Czech Republic URL Link na zdrojový dokument Link na konferenciu Public work category AFC No. of Archival Copy 52304 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Senior tourism and senior travel behaviour Par.title Cestovný ruch seniorov a ich cestovateľské správanie Author info Jana Kučerová, Vanda Maráková, Lucia Szécsényiová Author Kučerová Jana 1955-2022 (45%) UMBEF01 - Katedra cestovného ruchu
Co-authors Maráková Vanda 1976- (45%) UMBEF01 - Katedra cestovného ruchu
Szécsényiová Lucia (10%)
Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 52, č. 3 (2019), s. 159-171. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta : Univerzita Mateja Bela, 2019 Corporation keywords Európska únia - European Union
Keywords cestovný ruch - turizmus - tourism seniori - older people - seniors správanie sa zákazníkov cestovného ruchu starnutie populácie demografia - demography Form. Descr. články - journal articles Language English Country Slovak Republic Public work category BDF No. of Archival Copy 46625 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
unrecognised
Title Analýza dopytu po produktoch vybraného podniku Subtitle bakalárska práca Author info Jakub Leško; školiteľ: Lenka Veselovská Author Leško Jakub
Another authors Veselovská Lenka 1987- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Inštitút manažérskych systémov (detašované pracovisko Poprad) , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2018. - 41 s. Keywords analýzy dopytu - demand analysis produkty - products správanie sa zákazníkov preferencie Language Slovak Country Slovak Republic systematics 005.332.6 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
book
Title Customer behavior on the Slovakian roundwood market: a case study Author info Daniel Halaj, Mariana Sedliačiková, Denisa Malá Author Halaj Daniel (50%)
Co-authors Sedliačiková Mariana (30%)
Malá Denisa 1976- (20%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document BioResources. Vol. 13, no. 3 (2018), pp. 6003-6020. - Raleigh : North Carolina State University, 2018 Keywords správanie sa zákazníkov drevospracujúci priemysel Language English Country United States of America systematics 332 Public work category ADC No. of Archival Copy 42956 Repercussion category LORINCOVÁ, Silvia - STACHOVÁ, Katarína - STACHO, Zdenko - JONIAKOVÁ, Zuzana - BLSTAKOVÁ, Jana - LIPOLDOVÁ, Martina - HITKA, Miloš. Defining the differences in corporate culture in wood-processing and forest enterprises. In BioRresurces. ISSN 1930-2126, 2020, vol. 15, no. 2, pp. 3320-3343.
HITKA, Miloš - PAJTINKOVÁ-BARTAKOVÁ, Gabriela - LORINCOVÁ, Silvia - PALUS, Hubert - PINAK, Andrej - LIPOLDOVÁ, Martina - KRAHULCOVÁ, Martina - SLAŠŤANOVÁ, Nikola - GUBINIOVÁ, Katarína - KLARIČ, Kristina. Sustainability in marketing through customer relationship management in a telecommunication company. In Marketing and management of innovations. ISSN 2218-4511, 2019, no. 4, pp. 194-215.
POTKANY, Marek - GEJDOŠ, Miloš - DEBNÁR, Marek. Sustainable innovation approach for wood quality evaluation in green business. In Sustainability. ISSN 2071-1050, 2018, vol. 10, no. 9, pp. 1-14.
KOMUT, Osman. The evaluation of some factors affecting the quality of raw materials in micro-scaled forest industry enterprises. In Fresenius environmental bulletin. ISSN 1018-4619, 2021, vol. 30, no. 4A, pp. 4628-4636.
HITKA, Miloš - ĎURIAN, Jozef - LORINCOVÁ, Silvia - DÚBRAVSKÁ, Bianka. Influence of selected macroeconomic indicators on employee motivation. In E+M. Ekonomie a management. ISSN 1212-3609, 2021, vol. 24, no. 3, pp. 4-22.
MRACKOVA, Agnesa - SIMEK, Milan - HAVIAROVA, Eva - PASZTORY, Zoltan. Hardwood trade in selected countries of Eastern Europe. In Wood research. ISSN 1336-4561, 2021, vol. 66, no. 6, pp. 1064-1075.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title The effectiveness of the fast-fashion market Subtitle bakalárska práca Author info Altyn Akynyyazova; školiteľ: David Austin Cole Author Akynyyazova Altyn
Another authors Cole David Austin 1961- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2017. - 61 s. Keywords marketing správanie sa zákazníkov obchodné reťazce - business chains riadenie dodávateľského reťazca (SCM) Language English Country Slovak Republic systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Osobitosti správania sa zákazníkov cestovného ruchu vo Zvolenskej kotline Par.title The specifics of tourism customer behaviour in Zvolenská kotlina Author info Katarína Petríková, Anna Vaňová, Kamila Borseková Author Vitálišová Katarína 1985- (34%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Co-authors Vaňová Anna 1965- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Borseková Kamila 1984- (33%) UMBEF14 - Inštitút ekonomických vied
Source document Folia Turistica 4 : zborník vedeckých prác. S. 437-443. - Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2014 / Gúčik Marian 1945- ; Indrová Jarmila ; Malachovský Andrej 1974- ; Makovník Tomáš 1979-2023 ; Maráková Vanda 1976- ; Orieška Ján 1948- ; Pechlander Harald ; Pompurová Kristína 1983- ; Rapacz Andrzej ; Staszewska Jolanta ; Šebová Ľubica 1978- ; Vetráková Milota 1950- Keywords cestovný ruch - turizmus - tourism segmentácia správanie sa zákazníkov cestovného ruchu Language Slovak Country Slovak Republic systematics 91 Public work category AED No. of Archival Copy 30199 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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