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Title Stratégia vstupu na zahraničný trh konkrétnej organizácie Subtitle diplomová práca Author info Katarína Ňaňková; školiteľ: Lucia Bartková Author Ňaňková Katarína
Another authors Bartková Lucia 1983- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Inštitút manažérskych systémov (detašované pracovisko Poprad) , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2023. - 81 s. Keywords konkurencia - competition marketingový mix - marketing mix stratégie - strategies strategický marketing - strategic marketing Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 005.332.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0 
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Title Strategie B2B digitálního marketingu Subtitle jak využít nové business-to-business strategie a modely k dosažení růstu firmy Author info Simon Hall; [překlad: Martin Bednarski] Author Hall Simon
Another authors Bednarski Martin 1976- (Translator)
Issue data Brno : Lingea , 2022. - 363 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-7508-713-3 Note Bibliografické odkazy. Register Keywords priemyselný marketing - industrial marketing internetový marketing - internet marketing strategický marketing - strategic marketing Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.849.2 658.8:004.738.5 658.8:005.21 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 387094 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390218 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Strategie digitálního marketingu Subtitle komplexní přístup k budování strategie pro on-line marketing Author info Simon Kingsnorth; [překlad: Martin Bednarski] Author Kingsnorth Simon
Another authors Bednarski Martin 1976- (Translator)
Issue data Brno : Lingea , 2022. - 382 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-7508-714-0 Note Bibliografia. Bibliografické odkazy. Register Keywords internetový marketing - internet marketing strategický marketing - strategic marketing digitálne médiá - digital media riadenie vzťahov so zákazníkmi - customer relationship management - CRM Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:004.738.5 658.8:005.21 316.774:004.9 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 0, at library only 5 
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Call number Location Sublocation Umiestnenie Info 384717 Univerzita Mateja Bela Economic reading room In-Library Use Only 384841 Univerzita Mateja Bela Universal reading room In-Library Use Only 387095 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390152 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 390217 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Online marketing: od webových stránek k sociálním sítím Author info Jitka Burešová Author Burešová Jitka
Issue data Praha : Grada Publishing , 2022. - 281 s. : il., mp., tab., 24 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-1680-5 Note Bibliografia Keywords internetový marketing - internet marketing marketingová komunikácia - communication in marketing - marketing communication strategický marketing - strategic marketing webové stránky - www (world wide web) stránky - web pages - websites internetové sociálne siete - Internet social networks - online sociálne siete Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:004.738.5 658.8:316.77 658.8:005.21 004.738.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 2, at library only 3 
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Call number Location Sublocation Umiestnenie Info 385738 Univerzita Mateja Bela Universal reading room In-Library Use Only 385739 Univerzita Mateja Bela Department of absent lending Voľný výber - Online priestor 387092 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 388392 Univerzita Mateja Bela Economic reading room In-Library Use Only 388393 Univerzita Mateja Bela Department of absent lending 
Title Tourist destinations: structure and synthesis Author info Douglas G. Pearce Author Pearce Douglas G.
Issue data Wallingford, Oxfordshire : CABI Publishing , 2021. - xi, 269 s. : il., mp., tab., 25 cm ISBN 978-1789245837 Note Bibliografia. Registre Keywords cestovný ruch - turizmus - tourism marketing destinácií - destination marketing strategický marketing - strategic marketing marketingový výskum - výskum trhu - marketing research - market research manažment cestovného ruchu - tourism management Form. Descr. monografie - monographies Language English Country Great Britian systematics 338.48 338.48-4:339.138 658.8:005.21 658.8:005.52 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383380 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Online marketing ako súčasť komunikačnej stratégie podniku Subtitle diplomová práca Author info Margita Kostelanská; školiteľ: Lucia Bartková Author Kostelanská Margita
Another authors Bartková Lucia 1983- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Inštitút manažérskych systémov (detašované pracovisko Poprad) , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2021. - 80 s. Keywords online marketing strategický manažment - strategic management strategický marketing - strategic marketing komunikačné stratégie - communication strategies sociálne siete - social networks Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 658.8:004.738.5 658.8:005.21 316.472.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Strategic sport marketing Author info David Shilbury ... [et al.] Author Shilbury David
Issue data Abingdon, Oxon : Routledge , 2020. - xv, 388 s. : il., tab., 25 cm Issue 4th ed. Edition Sport management series ISBN 978-1-74331-477-7 Note Bibliografia. Register Keywords športový marketing - marketing športu - sports marketing ekonómia športu - sports economics marketing strategický marketing - strategic marketing sponzorstvo - corporate sponsorship Form. Descr. kolektívne monografie - collective monographies Language English Country Great Britian systematics 796.062:658.8 005 658.8:005.21 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 380800 Univerzita Mateja Bela Department of absent lending Title O strategickém marketingu Subtitle 10 nejlepších příspěvků z Harvard Business Review Author info [přeložil: Tomáš Piňos] Another authors Piňos Tomáš (Translator)
Issue data Praha : Management Press , 2019. - 221 s. : il., tab., 21 cm Issue 1. vyd. Edition Knihovna světového managementu ISBN 978-80-7261-567-4 Note Bibliografické odkazy. Register Keywords strategický marketing - strategic marketing Form. Descr. zborníky - miscellanea Language Czech Country Czech Republic systematics 005.21 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 377557 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Zvyšte obrat a zisk firmy Subtitle metodou Profitbooster Author info Petr Pištělák Author Pištělák Petr
Issue data Petr Pištělák : Petr Pištělák , 2018. - 127 s. : il., 22 cm Issue 1. vyd. ISBN 978-80-270-3842-8 Additional Variant Titles Zvyšte obrat a zisk firmy metodou Profitbooster Profitbooster Keywords strategický marketing - strategic marketing manažment predaja - sales management zisk - zisky - profit úspech v podnikaní - success in business Form. Descr. populárno-náučné publikácie - popular works Language Czech Country Czech Republic systematics 658.8:005.21 658.811 330.143 658:17.024.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 377970 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Place marketing Author info Anna Vaňová, Katarína Vitálišová, Kamila Borseková Author Vaňová Anna 1965-
Co-authors Vitálišová Katarína 1985-
Borseková Kamila 1984- (33%)
Issue data Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 94 s. : obr. , tab., 25 cm ISBN 978-80-557-1312-0 Note Jazyková mutácia: Marketing územia. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. ISBN 978-80-557-1296-3. - Bibliografické odkazy Keywords marketing územia - territory marketing marketingový mix - marketing mix strategický marketing - strategic marketing vysokoškolské skriptá marketing miesta - place marketing university textbooks Language English Country Slovak Republic systematics 332.146 658.8:005.21 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 34, currently available 33, at library only 1 
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Call number Location Sublocation Umiestnenie Info 363684 Univerzita Mateja Bela Economic reading room In-Library Use Only 363685 Univerzita Mateja Bela Department of absent lending 363686 Univerzita Mateja Bela Department of absent lending 363687 Univerzita Mateja Bela Department of absent lending 363688 Univerzita Mateja Bela Department of absent lending 363689 Univerzita Mateja Bela Department of absent lending 363690 Univerzita Mateja Bela Department of absent lending 363691 Univerzita Mateja Bela Department of absent lending 363692 Univerzita Mateja Bela Department of absent lending 363693 Univerzita Mateja Bela Department of absent lending 363694 Univerzita Mateja Bela Department of absent lending 363695 Univerzita Mateja Bela Department of absent lending 363696 Univerzita Mateja Bela Department of absent lending 363697 Univerzita Mateja Bela Department of absent lending 363698 Univerzita Mateja Bela Department of absent lending 363699 Univerzita Mateja Bela Department of absent lending 363700 Univerzita Mateja Bela Department of absent lending 363701 Univerzita Mateja Bela Department of absent lending 363702 Univerzita Mateja Bela Department of absent lending 363703 Univerzita Mateja Bela Department of absent lending 363704 Univerzita Mateja Bela Department of absent lending 363705 Univerzita Mateja Bela Department of absent lending 363706 Univerzita Mateja Bela Department of absent lending 363707 Univerzita Mateja Bela Department of absent lending 363708 Univerzita Mateja Bela Department of absent lending 363709 Univerzita Mateja Bela Department of absent lending 363710 Univerzita Mateja Bela Department of absent lending 363711 Univerzita Mateja Bela Department of absent lending 363712 Univerzita Mateja Bela Department of absent lending 363713 Univerzita Mateja Bela Department of absent lending 363714 Univerzita Mateja Bela Department of absent lending 363715 Univerzita Mateja Bela Department of absent lending 363716 Univerzita Mateja Bela Department of absent lending 363717 Univerzita Mateja Bela Department of absent lending
