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Title Tourist destinations: structure and synthesis Author info Douglas G. Pearce Author Pearce Douglas G.
Issue data Wallingford, Oxfordshire : CABI Publishing , 2021. - xi, 269 s. : il., mp., tab., 25 cm ISBN 978-1789245837 Note Bibliografia. Registre Keywords cestovný ruch - turizmus - tourism marketing destinácií - destination marketing strategický marketing - strategic marketing marketingový výskum - výskum trhu - marketing research - market research manažment cestovného ruchu - tourism management Form. Descr. monografie - monographies Language English Country Great Britian systematics 338.48 338.48-4:339.138 658.8:005.21 658.8:005.52 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383380 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Manažment cieľových miest cestovného ruchu Author info Tomáš Gajdošík, Ľubica Šebová Author Gajdošík Tomáš 1988-
Co-authors Šebová Ľubica 1978-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2020. - 177 s. : gr., mp., tab., 21 cm Issue 1. vyd. Edition Ekonomická fakulta ISBN 978-80-557-1710-4 Note Bibliografia s. 159-171. Bibliografické odkazy Keywords cestovný ruch - turizmus - tourism cieľové miesta cestovného ruchu - tourism destinations destinačný manažment - manažment cieľových miest - destination management manažment cestovného ruchu - tourism management tourist destinations Form. Descr. vysokoškolské skriptá - college textbooks Language Slovak Country Slovak Republic systematics 338.48 338.48-4:339.138 338.486 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 10, currently available 8, at library only 1 
unrecognised
Call number Location Sublocation Umiestnenie Info 375595 Univerzita Mateja Bela Economic reading room In-Library Use Only 375596 Univerzita Mateja Bela Department of absent lending vypož. (until 10.06.2024) 375597 Univerzita Mateja Bela Department of absent lending 375598 Univerzita Mateja Bela Department of absent lending 375599 Univerzita Mateja Bela Department of absent lending 375600 Univerzita Mateja Bela Department of absent lending 375601 Univerzita Mateja Bela Department of absent lending 375602 Univerzita Mateja Bela Department of absent lending 375603 Univerzita Mateja Bela Department of absent lending 375604 Univerzita Mateja Bela Department of absent lending Title Manažérske organizácie v cieľových miestach cestovného ruchu Author info Tomáš Gajdošík Author Gajdošík Tomáš 1988-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2019. - 131 s. : gr., mp., tab., 21 cm Issue 1. vyd. Edition Studia oeconomica , 65, Ekonomická fakulta ISBN 978-80-557-1663-3 Note Obsah anglicky. - Bibliografia s. 104-116. Bibliografické odkazy Keywords cestovný ruch - turizmus - tourism cieľové miesta cestovného ruchu - tourism destinations manažérske organizácie - management organizations manažment cestovného ruchu - tourism management tourist destinations Form. Descr. monografie - monographies Language Slovak, English Country Slovak Republic systematics 338.48 338.48-4:339.138 338.486 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 25, currently available 21, at library only 2 
unrecognised
Call number Location Sublocation Umiestnenie Info 375196 Univerzita Mateja Bela Economic reading room In-Library Use Only 375197 Univerzita Mateja Bela Universal reading room In-Library Use Only 375198 Univerzita Mateja Bela Department of absent lending vypož. (until 26.06.2024) 375199 Univerzita Mateja Bela Department of absent lending vypož. (until 07.06.2024) 375200 Univerzita Mateja Bela Department of absent lending 375201 Univerzita Mateja Bela Department of absent lending 375202 Univerzita Mateja Bela Department of absent lending 375203 Univerzita Mateja Bela Department of absent lending 375204 Univerzita Mateja Bela Department of absent lending 375205 Univerzita Mateja Bela Department of absent lending 375206 Univerzita Mateja Bela Department of absent lending 375207 Univerzita Mateja Bela Department of absent lending 375208 Univerzita Mateja Bela Department of absent lending 375209 Univerzita Mateja Bela Department of absent lending 375210 Univerzita Mateja Bela Department of absent lending 375211 Univerzita Mateja Bela Department of absent lending 375212 Univerzita Mateja Bela Department of absent lending 375213 Univerzita Mateja Bela Department of absent lending 375214 Univerzita Mateja Bela Department of absent lending 375215 Univerzita Mateja Bela Department of absent lending 375216 Univerzita Mateja Bela Department of absent lending 375217 Univerzita Mateja Bela Department of absent lending 375218 Univerzita Mateja Bela Department of absent lending 375219 Univerzita Mateja Bela Department of absent lending 375220 Univerzita Mateja Bela Department of absent lending Title Destination marketing Subtitle essentials Author info Steven Pike Author Pike Steven
Issue data Abingdon ; New York : Routledge Taylor & Francis Group , 2016. - xx, 344 s. : obr., tab., 25 cm Issue 2nd ed. ISBN 978-1-138-91290-8 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing Language English Country Great Britian, United States of America systematics 338.48 338.48-4:339.138 338.48:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 362986 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Integrovaná marketingová komunikácia ako predpoklad formovania pozitívneho imidžu štátu v cestovnom ruchu Author info Vanda Maráková, Ivana Šimočková Author Maráková Vanda 1976-
Co-authors Šimočková Ivana 1985-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2015. - 209 s. : gr., obr., sch., tab., 21 cm Issue 1. vyd. Edition Studia oeconomica , 51 ISBN 978-80-557-1066-2 Note Obsah a resumé anglicky. - Bibliografia s. 170-185 Keywords cestovný ruch - turizmus - tourism marketingová komunikácia - communication in marketing - marketing communication integrovaná marketingová komunikácia - integrated marketing communication marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing integrated marketing communication Headings Geogr. Slovensko Language Slovak Country Slovak Republic systematics 338.48 338.487:658.8 338.48-4:339.138 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 35, currently available 34, at library only 1 
unrecognised
Call number Location Sublocation Umiestnenie Info 353912 Univerzita Mateja Bela Economic reading room In-Library Use Only 353913 Univerzita Mateja Bela Department of absent lending 353914 Univerzita Mateja Bela Department of absent lending 353915 Univerzita Mateja Bela Department of absent lending 353916 Univerzita Mateja Bela Department of absent lending 353917 Univerzita Mateja Bela Department of absent lending 353918 Univerzita Mateja Bela Department of absent lending 353919 Univerzita Mateja Bela Department of absent lending 353920 Univerzita Mateja Bela Department of absent lending 353921 Univerzita Mateja Bela Department of absent lending 353922 Univerzita Mateja Bela Department of absent lending 353923 Univerzita Mateja Bela Department of absent lending 353924 Univerzita Mateja Bela Department of absent lending 353925 Univerzita Mateja Bela Department of absent lending 353926 Univerzita Mateja Bela Department of absent lending 353927 Univerzita Mateja Bela Department of absent lending 353928 Univerzita Mateja Bela Department of absent lending 353929 Univerzita Mateja Bela Department of absent lending 353930 Univerzita Mateja Bela Department of absent lending 353931 Univerzita Mateja Bela Department of absent lending 353932 Univerzita Mateja Bela Department of absent lending 353933 Univerzita Mateja Bela Department of absent lending 353934 Univerzita Mateja Bela Department of absent lending 353935 Univerzita Mateja Bela Department of absent lending 353936 Univerzita Mateja Bela Department of absent lending 353937 Univerzita Mateja Bela Department of absent lending 353938 Univerzita Mateja Bela Department of absent lending 353939 Univerzita Mateja Bela Department of absent lending 353940 Univerzita Mateja Bela Department of absent lending 353941 Univerzita Mateja Bela Department of absent lending 353942 Univerzita Mateja Bela Department of absent lending 353943 Univerzita Mateja Bela Department of absent lending 353944 Univerzita Mateja Bela Department of absent lending 353945 Univerzita Mateja Bela Department of absent lending 353946 Univerzita Mateja Bela Department of absent lending Title Destination marketing and management Subtitle theories and applications Author info edited by Youcheng Wang and Abraham Pizam Another authors Wang Youcheng (Editor)
Pizam Abraham (Editor)
Issue data Wallingford ; Boston : CABI Publishing , c2011. - x, 370 s. : obr., sch. Issue 1st ed. ISBN 978-1-84593-762-1 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing manažment cestovného ruchu - tourism management marketing destinácií - destination marketing Language English Country Great Britian, United States of America systematics 338.48 338.48:659.1 338.48-4:005 338.48-4:339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 362979 Univerzita Mateja Bela Department of tourism In-Library Use Only
