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Title Smart cities and tourism Subtitle co-creating experiences, challenges and opportunities Author info editors: Dimitrios Buhalis, Babak Taheri and Roya Rahimi Another authors Buhalis Dimitrios (Editor)
Taheri Babak (Editor)
Rahimi Roya (Editor)
Issue data Oxford : Goodfellow publishers , 2023. - xx, 216 s. : il., tab., 24 cm ISBN 978-1-915097-08-8 Note Bibliografické odkazy Keywords cestovný ruch - turizmus - tourism inteligentné mestá - smart cities marketing cestovného ruchu - tourism marketing Form. Descr. kolektívne monografie - collective monographies Language English Country Great Britian systematics 338.48 338.487:658.8 711.4:004.89 911.375:004.89 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 389482 Univerzita Mateja Bela Department of tourism In-Library Use Only 
Title Využívanie sociálnych médií v marketingovej komunikácii oblastných organizácií cestovného ruchu na Slovensku Subtitle diplomová práca Author info Monika Hrašková; školiteľ: Radka Marčeková Author Hrašková Monika
Another authors Marčeková Radka 1979- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra cestovného ruchu a spoločného stravovania , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2023. - 65 s. Keywords marketing cestovného ruchu - tourism marketing cieľové miesta cestovného ruchu - tourism destinations marketingová komunikácia - communication in marketing - marketing communication oblastné organizácie cestovného ruchu - regional tourism organizations sociálne médiá - social media Headings Geogr. Slovensko Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 338.487:658.8 (437.6) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0 
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Title Encyclopedia of tourism management and marketing Author info edited by Dimitrios Buhalis Another authors Buhalis Dimitrios (Editor)
Issue data Cheltenham, UK : Edward Elgar Publishing , 2022. - 1 online zdroj (3000 s.) : il., tab. ISBN 978-1 80037-748-6 Type of el. source Elektronické dokumenty (listy, články, monografie) Note Názov z titulnej obrazovky (verzia z 23.09.2022). - Kniha je k dispozícii v elektronickej podobe po prihlásení Keywords cestovný ruch - turizmus - tourism manažment cestovného ruchu - tourism management marketing cestovného ruchu - tourism marketing Form. Descr. elektronické knihy - electronic books Language English Country Great Britian systematics 338.48 338.486 338.487:658.8 URL Plný text pre registrovaných používateľov Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xekni Copy count 1, currently available 0 
e-book
Title Tourism marketing Subtitle in the age of the consumer Author info Alastair M. Morrison Author Morrison Alastair M.
Issue data Abingdon, Oxon : Routledge , 2022. - xxvi, 757 s. : il., tab., 25 cm Issue 1st ed. ISBN 978-0-415-72636-8 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing pohostinnosť - hospitality služby - service industries - services Form. Descr. učebnice - textbooks Language English Country Great Britian systematics 338.48 338.487:658.8 392.72 338.46 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 386021 Univerzita Mateja Bela Economic reading room In-Library Use Only 
Title Cestovné kancelárie Author info Kristína Pompurová, Tibor Bajaník Author Pompurová Kristína 1983-
Co-authors Bajaník Tibor
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Ekonomická fakulta Univerzity Mateja Bela v Banskej Bystrici , 2022. - 181 s. : obr., tab., 25 cm Issue 1. vyd. Edition Ekonomická fakulta ISBN 978-80-557-1990-0 Note Bibliografia. Register Keywords cestovné kancelárie - travel agencies cestovný ruch - turizmus - tourism manažment cestovného ruchu - tourism management marketing cestovného ruchu - tourism marketing Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Slovak Country Slovak Republic systematics 338.486.21 338.48 338.486 338.487:658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 20, currently available 16, at library only 2 
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Call number Location Sublocation Umiestnenie Info 386249 Univerzita Mateja Bela Universal reading room In-Library Use Only 386250 Univerzita Mateja Bela Economic reading room In-Library Use Only 386251 Univerzita Mateja Bela Department of absent lending vypož. (until 24.06.2024) 386252 Univerzita Mateja Bela Department of absent lending 386253 Univerzita Mateja Bela Department of absent lending 386254 Univerzita Mateja Bela Department of absent lending vypož. (until 10.06.2024) 386255 Univerzita Mateja Bela Department of absent lending 386256 Univerzita Mateja Bela Department of absent lending 386257 Univerzita Mateja Bela Department of absent lending 386258 Univerzita Mateja Bela Department of absent lending 386259 Univerzita Mateja Bela Department of absent lending 386260 Univerzita Mateja Bela Department of absent lending 386261 Univerzita Mateja Bela Department of absent lending 386262 Univerzita Mateja Bela Department of absent lending 386263 Univerzita Mateja Bela Department of absent lending 386264 Univerzita Mateja Bela Department of absent lending 386265 Univerzita Mateja Bela Department of absent lending 386266 Univerzita Mateja Bela Department of absent lending 386267 Univerzita Mateja Bela Department of absent lending 386268 Univerzita Mateja Bela Department of absent lending 
Title Tourism marketing Subtitle a strategic approach Author info edited by Nilanjan Ray, Dillip Kumar Das, Raj Kumar Another authors Ray Nilanjan (Editor)
Kumar Dillip (Editor)
Kumar Raj (Editor)
Issue data Oakville, ON : Apple Academic Press , 2021. - xiv, 330 s. : il., tab., 23 cm Issue 1st paperback ed. ISBN 978-1-77463-695-4 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing Form. Descr. kolektívne monografie - collective monographies Language English Country Canada systematics 338.48 338.487:658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 382280 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Generation Z marketing and management in tourism and hospitality Subtitle the future of the industry Author info Nikolaos Stylos ... [et al.] editors Another authors Stylos Nikolaos (Editor)
Issue data Cham, Switzerland : Palgrave Macmillan , 2021. - xxx, 332 s. : il., tab., 22 cm ISBN 978-3-030-70694-4 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism manažment cestovného ruchu - tourism management marketing cestovného ruchu - tourism marketing generácia Z - generation Z psychologické aspekty - psychological aspects Form. Descr. kolektívne monografie - collective monographies Language English Country Switzerland systematics 338.48 338.486 338.487:658.8 316.346.36-053.81 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 382283 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing tourism and hospitality Subtitle concepts and cases Author info Richard George Author George Richard
Issue data Cham, Switzerland : Springer , 2021. - xxiii, 500 s. : il., tab., 26 cm ISBN 978-3-030-64110-8 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing pohostinnosť - hospitality Form. Descr. učebnice vysokých škôl - textbooks (higher) Language English Country Switzerland systematics 338.48 338.487:658.8 392.72 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 382276 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Tourism, hospitality and digital transformation Subtitle strategic management aspects Author info edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle Another authors Tajeddini Kayhan (Editor)
Ratten Vanessa (Editor)
Merkle Thorsten (Editor)
Issue data Abingdon, Oxon : Routledge , 2020. - xxii, 228 s. : il., tab., 24 cm Issue 1st ed. Edition Innovation and technology horizons ISBN 978-0-367-15000-6 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism manažment cestovného ruchu - tourism management marketing cestovného ruchu - tourism marketing informačné technológie - information technology pohostinnosť - hospitality Form. Descr. kolektívne monografie - collective monographies Language English Country Great Britian systematics 338.48 338.486 338.487:658.8 004 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 376275 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Marketing for tourism and hospitality Subtitle collaboration, technology and experiences Author info Alan Fyall ... [et al.] Author Fyall Alan
Issue data Abingdon, Oxon : Routledge , 2019. - 594 s. : fotogr., il., tab., 25 cm Issue 1st ed. ISBN 978-1-138-12129-4 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing pohostinnosť - hospitality Form. Descr. monografie - monographies Language English Country Great Britian systematics 338.48 338.487:658.8 392.72 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 372787 Univerzita Mateja Bela Economic reading room In-Library Use Only
