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Title Žltá kniha budovania značky Subtitle [dvanásť fenomenálnych princípov pre efektívne budovanie osobnej, firemnej alebo produktovej značky v dobe chaosu a nepozornosti] Author info Michal Pastier Author Pastier Michal
Issue data [Nitra] : Barecz & Conrad Media , 2023. - 604 s. : il., tab., 24 cm ISBN 978-80-8258-011-5 Note Bibliografia Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks budovanie značky - brand building - brandbuilding tvorba značky - brand creation riadenie značky - brand management branding privátne značky - private labels osobný imidž - osobný image - personal image Form. Descr. monografie - monographies Language Slovak Country Slovak Republic systematics 658.626 005:658.626 658.626:339.37 159.923.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0 
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Call number Location Sublocation Umiestnenie Info 390372 Univerzita Mateja Bela Department of absent lending Voľný výber - Biznis vypož. (until 02.09.2024) 
Title How to build your brand Subtitle implementing a proven and effective process Author info Laurence Lubin Author Lubin Laurence
Issue data New York : Routledge , 2022. - xv, 196 s., 26 cm Issue 1st ed. ISBN 978-1-032-12146 Note Register Keywords branding obchodné značky - brand names products - brand names - commercial brands - trademarks dizajn - design Form. Descr. monografie - monographies Language English Country United States of America systematics 658.626 7.05 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 386007 Univerzita Mateja Bela Economic reading room In-Library Use Only 
Title Budovanie značky zamestnávateľa vo vybranom podniku Subtitle diplomová práca Author info Lenka Adamkovičová; školiteľ: Lukáš Smerek Author Adamkovičová Lenka
Another authors Smerek Lukáš 1986- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2021. - 80 s. Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks riadenie značky - brand management zamestnávatelia - employers Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
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Title Tajné dějiny značek Author info Matt MacNabb; přeložil David Sajvera Author MacNabb Matt
Another authors Sajvera David (Translator)
Issue data Praha : XYZ , 2019. - 253 s. : faks., il., port., 21 cm Issue 1. vyd. ISBN 978-80-7597-484-6 Note Bibliografia s. 239-[254] Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks dejiny - história - history firmy - firms Form. Descr. populárno-náučné publikácie - popular works Language Czech Country Czech Republic systematics 658.626 334.72 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 374094 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Dejiny značiek Subtitle príbehy svetoznámych značiek, ktoré zmenili svet Author info Jaroslav Antošík, Richard Cedzo, Ján Karašinský Author Antošík Jaroslav
Co-authors Cedzo Richard
Karašinský Ján
Issue data [Bratislava] : Aleph , 2019. - 343 s. : fotogr., 21 cm Issue 1. vyd. ISBN 978-80-89491-18-6 Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks dejiny - história - history firmy - firms Form. Descr. populárno-náučné publikácie - popular works Language Slovak Country Slovak Republic systematics 658.626 658.626(091) 334.72 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 374128 Univerzita Mateja Bela Economic reading room In-Library Use Only 374129 Univerzita Mateja Bela Department of absent lending Title Zmena značky a jej dopad na správanie zákazníkov Subtitle diplomová práca Author info Martina Uličná; školiteľ: Jaroslav Ďaďo Author Uličná Martina
Another authors Ďaďo Jaroslav 1954- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2018. - 67 s. Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour hodnota značky - brand value vnímanie značky význam značky Language Slovak Country Slovak Republic systematics 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Brand New Subtitle nová podoba značek Author info Wally Olins; [z angl. orig. ... přeložil Petr Havlíček] Author Olins Wally
Another authors Havlíček Petr (Translator)
Issue data Praha : Slovart , 2016. - 200 s. : fotogr., obr., 24 cm ISBN 978-80-7529-047-2 Note Bibliografia s. 194-196. Register Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks značkovanie marketing príručky branding handbooks Language Czech Country Czech Republic systematics 658.626 658.8 (035) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 354272 Univerzita Mateja Bela Department of absent lending Title Marketing management Author info Philip Kotler, Kevin Lane Keller; [překlad Tomáš Juppa, Martin Machek] Author Kotler Philip
Co-authors Keller Kevin Lane
Another authors Juppa Tomáš (Translator)
Machek Martin (Translator)
Issue data Praha : Grada Publishing , 2013. - 814 s. : il., port., tab., 29 cm Issue [4. vyd.] ISBN 978-80-247-4150-5 Note V knihe uvedené 14. vydanie sa týka originálu. - Bibliografické odkazy Keywords marketingový manažment - marketing management riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodné značky - brand names products - brand names - commercial brands - trademarks Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Czech Country Czech Republic systematics 339.138 658.8:005 005.346 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 1, at library only 5 
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Call number Location Sublocation Umiestnenie Info 339298 Univerzita Mateja Bela Department of tourism In-Library Use Only 345062 Univerzita Mateja Bela Universal reading room In-Library Use Only 345063 Univerzita Mateja Bela Economic reading room In-Library Use Only 345064 Univerzita Mateja Bela Department of absent lending 363481 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390211 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title The new strategic brand management Subtitle advanced insights and strategic thinking Author info Jean-Noël Kapferer Author Kapferer Jean-Nöel
Issue data [London] : Kogan Page , [2012]. - xviii; 492 s. : gr., il., tab., 24 cm Issue 5th ed. ISBN 978-0-7494-6515-5 Note Chýba titulný list. - Bibliografia s. 469-481. Register Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks marketingový manažment - marketing management spotrebitelia - consumers Language English Country Great Britian systematics 658.626 339.133 005:658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 337888 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Strategic Brand Management Author info Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob Author Keller Kevin Lane
Co-authors M.G. Parameswaran Ambi
Jacob Isaac
Issue data Noida : Pearson Education , 2011. - 695 s. : il., 26 cm Issue 3rd ed. ISBN 978-81-317-5689-8 Note Bibliogr. odkazy. Reg. Keywords obchod a ekonomika - business and economics strategický manažment - strategic management Language English Country India systematics 005 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 10, currently available 9, at library only 1 
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Call number Location Sublocation Umiestnenie Info 332193 Univerzita Mateja Bela Economic reading room In-Library Use Only 332194 Univerzita Mateja Bela Department of absent lending 332195 Univerzita Mateja Bela Department of absent lending 332196 Univerzita Mateja Bela Department of absent lending 332197 Univerzita Mateja Bela Department of absent lending 332198 Univerzita Mateja Bela Department of absent lending 332199 Univerzita Mateja Bela Department of absent lending 332200 Univerzita Mateja Bela Department of absent lending 332201 Univerzita Mateja Bela Department of absent lending 332202 Univerzita Mateja Bela Department of absent lending
