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Title Consulting Subtitle the profession of the future Author info Eva Hanuláková, Ferdinand Daňo Author Hanuláková Eva
Co-authors Daňo Ferdinand
Issue data Lüdenscheid : RAM-Verlag , 2021. - 132 s. : il., tab., 25 cm Issue 1st ed. ISBN 978-3-96595-011-5 Note Bibliografia Keywords poradenstvo - poradenské služby - consulting services - counseling poradci - konzultanti - consultants marketingový manažment - marketing management Form. Descr. monografie - monographies Language English Country Germany systematics 659.2 659.2-051 658.8:005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383724 Univerzita Mateja Bela Economic reading room In-Library Use Only 383725 Univerzita Mateja Bela Department of absent lending 
Title Handbook of research methods for marketing management Author info edited by Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle Another authors Nunkoo Robin (Editor)
Teeroovengadum Viraiyan (Editor)
Ringle Christian M. (Editor)
Issue data Cheltenham, UK Northampton, MA, USA : Edward Elgar Publishing , 2021. - 1 online zdroj (viii, 382 s.) Edition Handbooks of research methods in management series ISBN 9781788976954 Type of el. source Elektronické dokumenty (listy, články, monografie) Note Názov z titulnej obrazovky (verzia z 10.01.2024). - Kniha je k dispozícii v elektronickej podobe po prihlásení. - Bibliografické odkazy. Register Keywords marketingový manažment - marketing management výskumné metódy - research methods Form. Descr. elektronické knihy - electronic books Language English Country Great Britian systematics 658.8:005 001.89 URL Plný text pre registrovaných používateľov Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xekni Copy count 1, currently available 0 
e-book
Title Marketingový výzkum v udržitelném marketingovém managementu Author info Miroslav Foret, David Melas Author Foret Miroslav 1946-
Co-authors Melas David
Issue data Praha : Grada Publishing , 2021. - 166 s. : faks., il., tab., 24 cm Issue 1. vyd. ISBN 978-80-271-1723-9 Note Bibliografia Keywords marketingový výskum - výskum trhu - marketing research - market research marketingový manažment - marketing management Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.8:005.52 658.8:005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 380605 Univerzita Mateja Bela Economic reading room In-Library Use Only 380606 Univerzita Mateja Bela Department of absent lending 387089 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Marketingové stratégie rozvoja územia Author info Anna Vaňová Author Vaňová Anna 1965-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2020. - 1 online zdroj (135 s.) Issue 1. vyd. Edition Ekonomická fakulta ISBN 978-80-557-1783-8 Type of el. source Elektronické dokumenty (listy, články, monografie) Note Text čiastočne anglicky. - Názov z titulnej obrazovky (verzia z 22.11.2021). - Kniha je k dispozícii v elektronickej podobe. - Bibliografia Keywords marketingové stratégie - marketing strategy strategické marketingové plánovanie - strategic marketing planning územný rozvoj - rozvoj území - rozvoj územia - territorial development konkurenčné stratégie - competitive strategies konkurencieschopnosť - competitiveness Form. Descr. elektronické knihy - electronic books Language Slovak, English Country Slovak Republic systematics 658.8:005 658.8:005.21 711.1 005.332.4 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xekni Copy count 1, currently available 0 
e-book
File name Downloaded Size Comment Plný text na stiahnutie 55 4 MB Title Strategic leadership of change in higher education Author info edited by Stephanie Marshall Another authors Marshall Stephanie (Editor)
Issue data London : Routledge , 2019. - xvi, 150 s. : il., tab., 24 cm Issue 2nd ed. ISBN 978-1-138-60401-8 Note Bibliografické odkazy. Register Keywords vysoké školy - universities and colleges strategický manažment - strategic management akademická samospráva - academic self-government Headings Geogr. Veľká Británia Form. Descr. zborníky - miscellanea Language English Country Great Britian systematics 378 658.8:005 378.11 (410) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0 
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Call number Location Sublocation Umiestnenie Info 383027 Univerzita Mateja Bela Reading room of political science and law vypož. (until 05.02.2025) Title Marketingové řízení místního rozvoje Author info Miroslav Foret Author Foret Miroslav 1946-
Issue data Ostrava : Key Publishing s.r.o. , 2016. - 80 s. : obr., tab., 24 cm Issue 1. vyd. Edition Monografie ISBN 978-80-7418-266-2 Note Bibliografia s. 79-80 Keywords marketingové riadenie marketingový manažment - marketing management miestny a regionálny rozvoj local and regional development Headings Geogr. Česko Language Czech Country Czech Republic systematics 332.055.2 658.8:005 (437.3) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 361588 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Pravidlo 80/20 v prodeji a marketingu Subtitle jak prodat co nejvíce s co nejmenším úsilím Author info Perry Marshall; [z anglického originálu ... přeložila Jana Kalová] Author Marshall Perry S.
Another authors Kalová Jana (Translator)
Issue data Praha : Management Press , 2015. - 236 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-7261-286-4 Note Register Keywords marketingový manažment - marketing management manažment predaja - sales management marketing Form. Descr. populárno-náučné publikácie - popular works Language Czech Country Czech Republic systematics 658.8:005 658.811 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 373790 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Best practices in marketing and their impact on quality of life Author info Helena Alves, José Luis Vásquez (eds.) Another authors Alves Helena (Editor)
Vázquez José Luis (Editor)
Issue data Dordrecht : Springer , c2013. - xiv; 260 s. : gr., obr., sch., tab. Issue [1st ed.] Edition Applying quality of life research: Best practices ISBN 978-94-007-5877-3 ISSN 2213-994X Note Bibliografické odkazy. Register Keywords marketing marketingové stratégie - marketing strategy kvalita života - quality of life Language English Country Netherlands systematics 339.138-021.465 658.8:005 316.728 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 0, at library only 4 
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Call number Location Sublocation Umiestnenie Info 351928 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 351929 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 351930 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 351931 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Holistická marketingová koncepce Author info Tomáš Barčík Author Barčík Tomáš
Issue data Praha : Ústav práva a právní vědy , 2013. - 112 s., 23 cm Edition Právo - edice pro právo a management ISBN 978-80-905247-2-9 Note Názov edície na obálke: Právo a management. - Bibliografia s. 107-109. Bibliografické odkazy Keywords marketing marketingový manažment - marketing management holistický marketing vysokoškolské učebnice - učebnice vysokých škôl holistic marketing textbooks (higher) Language Czech Country Czech Republic systematics 658.8:005 (075.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368303 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Marketing management Author info Philip Kotler, Kevin Lane Keller; [překlad Tomáš Juppa, Martin Machek] Author Kotler Philip
Co-authors Keller Kevin Lane
Another authors Juppa Tomáš (Translator)
Machek Martin (Translator)
Issue data Praha : Grada Publishing , 2013. - 814 s. : il., port., tab., 29 cm Issue [4. vyd.] ISBN 978-80-247-4150-5 Note V knihe uvedené 14. vydanie sa týka originálu. - Bibliografické odkazy Keywords marketingový manažment - marketing management riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodné značky - brand names products - brand names - commercial brands - trademarks Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Czech Country Czech Republic systematics 339.138 658.8:005 005.346 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 1, at library only 5 
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Call number Location Sublocation Umiestnenie Info 339298 Univerzita Mateja Bela Department of tourism In-Library Use Only 345062 Univerzita Mateja Bela Universal reading room In-Library Use Only 345063 Univerzita Mateja Bela Economic reading room In-Library Use Only 345064 Univerzita Mateja Bela Department of absent lending 363481 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390211 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
