Search results
Title Marketingový výzkum Subtitle postupy, metody, trendy Author info Radek Tahal a kolektiv Author Tahal Radek
Issue data Praha : Grada Publishing , 2022. - 293 s. : il., tab., 25 cm Issue 2. vyd. Edition Expert ISBN 978-80-271-3535-6 Note Bibliografia. Bibliografické odkazy. Register Keywords marketingový výskum - výskum trhu - marketing research - market research Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658.8:005.52 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 388383 Univerzita Mateja Bela Economic reading room In-Library Use Only 
Title Tourist destinations: structure and synthesis Author info Douglas G. Pearce Author Pearce Douglas G.
Issue data Wallingford, Oxfordshire : CABI Publishing , 2021. - xi, 269 s. : il., mp., tab., 25 cm ISBN 978-1789245837 Note Bibliografia. Registre Keywords cestovný ruch - turizmus - tourism marketing destinácií - destination marketing strategický marketing - strategic marketing marketingový výskum - výskum trhu - marketing research - market research manažment cestovného ruchu - tourism management Form. Descr. monografie - monographies Language English Country Great Britian systematics 338.48 338.48-4:339.138 658.8:005.21 658.8:005.52 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 383380 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Marketingový výskum podniku vstupujúceho na trh Subtitle bakalárska práca Author info Monika Hrušková; školiteľ: Lucia Bartková Author Hrušková Monika
Another authors Bartková Lucia 1983- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Inštitút manažérskych systémov (detašované pracovisko Poprad) , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2021. - 55 s. Keywords marketingový výskum - výskum trhu - marketing research - market research marketingové prostredie - marketing environment analýza PESTE - PESTE analysis Form. Descr. bakalárske práce - bachelor’s theses Language Slovak Country Slovak Republic systematics 658.8:005.52 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
book
Title Marketingový výzkum v udržitelném marketingovém managementu Author info Miroslav Foret, David Melas Author Foret Miroslav 1946-
Co-authors Melas David
Issue data Praha : Grada Publishing , 2021. - 166 s. : faks., il., tab., 24 cm Issue 1. vyd. ISBN 978-80-271-1723-9 Note Bibliografia Keywords marketingový výskum - výskum trhu - marketing research - market research marketingový manažment - marketing management Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.8:005.52 658.8:005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 380605 Univerzita Mateja Bela Economic reading room In-Library Use Only 380606 Univerzita Mateja Bela Department of absent lending 387089 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Marketingový výskum Author info Janka Táborecká-Petrovičová Author Táborecká Petrovičová Janka 1979-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2020. - 119 s. : il., tab., 21 cm Edition Ekonomická fakulta ISBN 978-80-557-1814-9 Note Bibliografia Keywords marketingový výskum - výskum trhu - marketing research - market research marketingový informačný systém - marketing information system kvalitatívny výskum - qualitative research kvantitatívny výskum - quantitative research Form. Descr. vysokoškolské skriptá - college textbooks Language Slovak Country Slovak Republic systematics 658.8:005.52 658.8:007+004 303.022 303.023 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 27, currently available 25, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 380431 Univerzita Mateja Bela Economic reading room In-Library Use Only 380432 Univerzita Mateja Bela Department of absent lending 380433 Univerzita Mateja Bela Department of absent lending 380434 Univerzita Mateja Bela Department of absent lending 380435 Univerzita Mateja Bela Department of absent lending 380436 Univerzita Mateja Bela Department of absent lending 380437 Univerzita Mateja Bela Department of absent lending 380438 Univerzita Mateja Bela Department of absent lending 380439 Univerzita Mateja Bela Department of absent lending 380440 Univerzita Mateja Bela Department of absent lending 383632 Univerzita Mateja Bela Universal reading room In-Library Use Only 383633 Univerzita Mateja Bela Department of absent lending 383634 Univerzita Mateja Bela Department of absent lending 383635 Univerzita Mateja Bela Department of absent lending 383636 Univerzita Mateja Bela Department of absent lending 383637 Univerzita Mateja Bela Department of absent lending 383638 Univerzita Mateja Bela Department of absent lending 383639 Univerzita Mateja Bela Department of absent lending 383640 Univerzita Mateja Bela Department of absent lending 383641 Univerzita Mateja Bela Department of absent lending 383642 Univerzita Mateja Bela Department of absent lending 383643 Univerzita Mateja Bela Department of absent lending 383644 Univerzita Mateja Bela Department of absent lending 383645 Univerzita Mateja Bela Department of absent lending 383646 Univerzita Mateja Bela Department of absent lending 383647 Univerzita Mateja Bela Department of absent lending 383648 Univerzita Mateja Bela Department of absent lending Title Research methodology in marketing Subtitle theory development, empirical approaches and philosophy of science considerations Author info Martin Eisend, Alfred Kuss Author Eisend Martin
Co-authors Kuss Alfred
Issue data Cham : Springer Nature Switzerland AG , 2019. - 238 s. : il., tab., 24 cm ISBN 978-3-030-10793-2 Note Bibliografické odkazy. Register Keywords marketingový výskum - výskum trhu - marketing research - market research metodológia výskumu - methodology of research sociológia - sociology etika výskumu - research ethics Form. Descr. monografie - monographies Language English Country Switzerland systematics 658.8:005.52 316 17 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 372792 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Digital analytics for marketing Author info Marshall Sponder and Gohar F. Khan Author Sponder Marshall
Co-authors Khan Gohar F.
Issue data New York : Routledge , 2018. - xxv, 389 s. : il., tab., 26 cm Issue 1st ed. ISBN 978-1-138-19068-9 Note Bibliografické odkazy. Register Keywords internetový marketing - internet marketing marketingový výskum - výskum trhu - marketing research - market research sociálne médiá - social media internetové sociálne siete - Internet social networks - online sociálne siete webová analytika - analýza návštevnosti webu - analýzy webových stránok - web analytics analýza dát - data analysis Form. Descr. učebnice - textbooks Language English Country United States of America systematics 658.8:004.738.5 658.8:005.52 316.774:004.738 004.738.5:316.472.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 383387 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Marketingový výzkum Subtitle postupy, metody, trendy Author info Radek Tahal a kolektiv Author Tahal Radek
Issue data Praha : Grada , 2017. - 261 s. : fotogr., gr., tab., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-0206-8 Note Bibliografia s. 258. Bibliografické odkazy. Register Keywords marketing marketingový výskum - výskum trhu - marketing research - market research marketingový informačný systém - marketing information system Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658 658.8:005.52 [007+004]:658 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 0, at library only 4 
book
Call number Location Sublocation Umiestnenie Info 365043 Univerzita Mateja Bela Economic reading room In-Library Use Only 367086 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 368973 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 387088 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Kvalita služeb sportovních zařízení a možnosti jejího hodnocení Author info Jan Šíma Author Šíma Jan
Issue data Praha : Univerzita Karlova, nakladatelství Karolinum , 2016. - 113 s. : gr., sch., tab., 21 cm Issue 1. vyd. ISBN 978-80-246-3326-8 Note Bibliografia s. 107-113 Keywords šport - sports športové zariadenia služby - service industries - services marketingový výskum - výskum trhu - marketing research - market research sports facilities Language Czech Country Czech Republic systematics 796/799 796.02 338.46 658.8:005.52 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
book
Call number Location Sublocation Umiestnenie Info 360877 Univerzita Mateja Bela Department of absent lending Title Manažment, marketing a výskum trhu Subtitle [skriptá] Author info Marcela Kovaľová a kolektív Author Kovaľová Marcela 1983-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum , 2015. - 273 s. : gr., obr., tab., 30 cm Issue 1. vyd. ISBN 978-80-557-1018-1 Note Podnázov z obálky. - Bibliografia s. 256-271 Keywords manažment - management marketing marketingový manažment - marketing management marketingový výskum - výskum trhu - marketing research - market research vysokoškolské skriptá university textbooks Language Slovak Country Slovak Republic systematics 005 658.8 658.8:005.52 658.8:005.52 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 72, currently available 68, at library only 4 
unrecognised
Call number Location Sublocation Umiestnenie Info 357947 Univerzita Mateja Bela Universal reading room In-Library Use Only 357948 Univerzita Mateja Bela Economic reading room In-Library Use Only 357949 Univerzita Mateja Bela Department of absent lending 357950 Univerzita Mateja Bela Department of absent lending 357951 Univerzita Mateja Bela Department of absent lending 357952 Univerzita Mateja Bela Department of absent lending 357953 Univerzita Mateja Bela Department of absent lending 357954 Univerzita Mateja Bela Department of absent lending 357955 Univerzita Mateja Bela Department of absent lending 357956 Univerzita Mateja Bela Department of absent lending 357957 Univerzita Mateja Bela Department of absent lending 357958 Univerzita Mateja Bela Department of absent lending 357959 Univerzita Mateja Bela Department of absent lending 357960 Univerzita Mateja Bela Department of absent lending 357961 Univerzita Mateja Bela Department of absent lending 357962 Univerzita Mateja Bela Department of absent lending 357963 Univerzita Mateja Bela Department of absent lending 357964 Univerzita Mateja Bela Department of absent lending 357965 Univerzita Mateja Bela Department of absent lending 357966 Univerzita Mateja Bela Department of absent lending 357967 Univerzita Mateja Bela Department of absent lending 357968 Univerzita Mateja Bela Department of absent lending 357969 Univerzita Mateja Bela Department of absent lending 357970 Univerzita Mateja Bela Department of absent lending 357971 Univerzita Mateja Bela Department of absent lending 357972 Univerzita Mateja Bela Department of absent lending 357973 Univerzita Mateja Bela Department of absent lending 357974 Univerzita Mateja Bela Department of absent lending 357975 Univerzita Mateja Bela Department of absent lending 357976 Univerzita Mateja Bela Department of absent lending 357977 Univerzita Mateja Bela Department of absent lending 357978 Univerzita Mateja Bela Department of absent lending 357979 Univerzita Mateja Bela Department of absent lending 357980 Univerzita Mateja Bela Department of absent lending 357981 Univerzita Mateja Bela Department of absent lending 357982 Univerzita Mateja Bela Department of absent lending 357983 Univerzita Mateja Bela Department of absent lending 357984 Univerzita Mateja Bela Department of absent lending 357985 Univerzita Mateja Bela Department of absent lending 357986 Univerzita Mateja Bela Department of absent lending 357987 Univerzita Mateja Bela Department of absent lending 357988 Univerzita Mateja Bela Department of absent lending 357989 Univerzita Mateja Bela Department of absent lending 357990 Univerzita Mateja Bela Department of absent lending 357991 Univerzita Mateja Bela Department of absent lending 357992 Univerzita Mateja Bela Department of absent lending 357993 Univerzita Mateja Bela Department of absent lending 357994 Univerzita Mateja Bela Department of absent lending 357995 Univerzita Mateja Bela Department of absent lending 357996 Univerzita Mateja Bela Department of absent lending 357997 Univerzita Mateja Bela Department of absent lending 357998 Univerzita Mateja Bela Department of absent lending 357999 Univerzita Mateja Bela Department of absent lending 358000 Univerzita Mateja Bela Department of absent lending 358001 Univerzita Mateja Bela Department of absent lending 358002 Univerzita Mateja Bela Department of absent lending 358003 Univerzita Mateja Bela Department of absent lending 358004 Univerzita Mateja Bela Department of absent lending 358005 Univerzita Mateja Bela Department of absent lending 358006 Univerzita Mateja Bela Department of absent lending 358007 Univerzita Mateja Bela Department of absent lending 358008 Univerzita Mateja Bela Department of absent lending 358009 Univerzita Mateja Bela Department of absent lending 358010 Univerzita Mateja Bela Department of absent lending 358011 Univerzita Mateja Bela Department of absent lending 358012 Univerzita Mateja Bela Department of absent lending 358013 Univerzita Mateja Bela Department of absent lending 358014 Univerzita Mateja Bela Department of absent lending 358015 Univerzita Mateja Bela Department of absent lending 358016 Univerzita Mateja Bela Department of Roman studies In-Library Use Only 358017 Univerzita Mateja Bela Department of German studies In-Library Use Only 358018 Univerzita Mateja Bela Department of absent lending
