Hroncová Vicianová, Jana, 1985- Spoločensky zodpovedné podnikanie ako konkurenčná výhoda pre MSP / Helena Čierna, Jana Vicianová. -- Bibliografia s. 43 - Corporate social responsibility is the concept in which the companies and organisations integrate the social responsibility into its activities. The fundamental of such approach is in their influence on the interests groups (stakeholders). The goal of the article is to refer to the corporate social responsibility concept as a tool for acquiring competitiveness, for keeping competitiveness and also as a tool for building goodwill and corporate image.

In Marketing a obchod 2009 : vplyv hospodárskej krízy na marketing a obchod : influence of economic crisis on marketing and trade : vedecký zborník Šupín, Mikuláš. -- Zvolen : Bratia Sabovci, 2009. -- ISBN ISBN 978-80-89241-33-0. -- S. 39-43

1. zákazník, dobročinný marketing 2. spoločensky zodpovedné podnikanie 3. záujmové skupiny 4. zákazníci 5. dobročinný marketing

I. Čierna, Helena, 1952-
II. Marketing a obchod 2009 : vplyv hospodárskej krízy na marketing a obchod influence of economic crisis on marketing and trade vedecký zborník. -- S. 39-43

658
BB301