| Názov | Places marketing as a tool of territorial development and its application in the Liptov region in Slovak Republic
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| Súbež.n. | Marketing územia ako nástroj rozvoja územia a jeho aplikácia v regióne Liptov v Slovenskej republike
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| Aut.údaje | Anna Vaňová, Kamila Borseková, Katarína Petríková
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| Autor | Vaňová Anna 1965- (30%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
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| Spoluautori | Borseková Kamila 1984- (35%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
Vitálišová Katarína 1985- (35%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
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| Zdroj.dok. | Regulation and best practices in public and nonprofit marketing : 9th international congress of the international association on public and nonprofit marketing, Bucharest, 10-11 June 2010. Pp. 313-322. - Bukurešť : National School of Political Studies and Public Administration, 2010
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| Kľúč.slová |
marketing územia - territory marketing
marketingový mix - marketing mix
strategické marketingové plánovanie - strategic marketing planning
marketing miesta - place marketing
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| Heslá geogr. | Liptov (Slovensko : oblasť)
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| Jazyk dok. | angličtina
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| Krajina | Rumunsko
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| Systematika | 334
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| Anotácia | The main idea of the paper is to characterize the concept of places marketing in Slovakia. At first, we define the basic terms of places marketing, marketing mix, and the role of marketing in the territorial development. Then we present one of the best practices in Slovakia the use of tools of places marketing in the region Liptov. The second part of the work is aimed at the partnership and participation as a base principle of the marketing strategic planning based on the findings of our investigation in the local municipalities in Slovak republic in 2009.
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| Kategória publikačnej činnosti | AFC
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| Číslo archívnej kópie | 15792
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| Kategória ohlasu | KOLOŠTA, Stanislav. Urban spatial structures, evolution of cities and urban population. In Studia universitatis "Vasile Goldis" Arad : seria Stiinte Economice. ISSN 1584-2339, 2011, roč. 21, č. 1, s. 34-43.
COLE, David. Nostalgic sentiment vs. modernity in rural development. In Pour une Europe forte, renover les structures economiques, entrepreneuriales, politiques, territoriales et educatives : Banská Bystrica, 10th-11st September 2015. Praha : Wolters Kluwer, 2016. ISBN 978-80-7552-291-7, pp. 214-225.
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| Katal.org. | BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
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| Báza dát | xpca - PUBLIKAČNÁ ČINNOSŤ
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