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    NázovMarketingové aktivity malých a stredných podnikov
    Aut.údajeKamila Valkovcová
    Autor Valkovcová Kamila 1986- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Zdroj.dok. Management of organizations in real and virtual environment: opportunities and challenges 4 : zborník vedeckých statí, medzinárodná vedecká konferencia pod rovnomenným názvom "Management of organizations in real and virtual environment: opportunities and challenges 4", 8. - 9. november 2012, Poprad. CD-ROM, s. [1-8]. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2012 / Lesáková Ľubica 1949- ; Táborecká Petrovičová Janka 1979- ; Klementová Vladimíra 1980- ; Vinczeová Miroslava 1971- ; Management of organizations in real and virtual environment: opportunities and challenges medzinárodná vedecká konferencia
    Kľúč.slová malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises   marketingové aktivity - marketing activities  
    Jazyk dok.slovenčina
    KrajinaSlovenská republika
    Systematika 334
    AnotáciaGlobal economic crisis influences in a great way the functioning of the vast majority of the companies worldwide. The demand reduction and subsequent reduction of the production in the companies is a basis for the decreasing numbers of employees. A significant part of the people that could be employed represents marginalized groups of people. Among these groups we can include ethnic minorities, elderly people, graduates without working experience and mothers with children or single parents. The paper deals with the field of creating of working possibilities for marginalized groups of people in the global economic crisis and also investigates the current situation of the companies that realize their business activities in the Slovak republic. The paper examines the results of the questionnaire research that we have done on the sample of the Slovak companies and that was realized in October 2011.
    Kategória publikačnej činnosti AFD
    Číslo archívnej kópie24781
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    Odkazy (1) - PUBLIKAČNÁ ČINNOSŤ
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