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1.The language of billboards

Názov	The language of billboards
Aut.údaje	Jana Klincková
Autor	Klincková Janka 1949- (100%) UMBFF12 - Katedra slovenského jazyka a komunikácie
Zdroj.dok.	Czech and Slovak linguistic review. Č. 2 (2012), s. 60-77. - Olomouc : Univerzita Palackého v Olomouci, 2012
Kľúč.slová	grafická komunikácia billboardy graphic communication
Jazyk dok.	angličtina
Krajina	Česká republika
Systematika	81
Anotácia	The analysis and interpretation of the language used in the text on static billboards allows us to reflect not only on how professional use of language as a means of communication can successfully fulfil the intentions of the advertiser, but also on its secondary functions. In this paper, we evaluate the word as both a sign and a means of expression, and a sentence as a communication unit, fully realizing that the semantics and pragmatics of words and sentences are the most easily analysed in the contemporary verbal and nonverbal context. Moreover, our efforts aim to identify the communicative functions of billboard language and, with regard to its functions and its communicative intention, to justify the appropriateness of the vocabulary on chosen billboards. Bearing in mind the generally applied criteria of verification, we shall try to evaluate the language means on the information-persuasion-(hidden) manipulation axis. The analysis of billboards, i.e. of advertising texts of a mostly commercial character, will focus on using and describing the most frequent language means and on explaining them as means of persuasion – a process which is used mainly in the service of advertising
Kategória publikačnej činnosti	ADE
Číslo archívnej kópie	35859
Katal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Báza dát	xpca - PUBLIKAČNÁ ČINNOSŤ

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