Kategória ohlasu | SMEREK, Lukáš. Employees’ competencies development depending on the implementation of new forms of marketing communication. In International scientific conference of business economics management and marketing : ISCOBEMM 2017, Zaječí, 25th-26th May 2017. Brno : Masaryk university, 2017. ISBN 978-80-210-8714-9, pp. 256-263. MALÁ, Denisa - BENČIKOVÁ, Dana. Customer perception of a green product as a result of logistics activities of an enterprise. In Aktuálne problémy podnikovej sféry 2017 : international scientific conference : current problems of the corporate sector 2017, Handlová - Ráztočno, 17th-18th May 2017 [online]. Bratislava : Vydavateľstvo EKONÓM, 2017, s. 722-731 [cit. 2018-03-13]. ISBN 978-80-225-4422-1. Dostupné na: https://fpm.euba.sk/www_write/files/veda-vyskum/Zborniky-APPS/2017.pdf DĚDKOVÁ, Jaroslava. The use of green marketing as a corporate competitive advantage in a Czech-German comparison. In International scientific conference on opportunities and threats to current business managment in cross-border comparison, Pilsen, 2017. Lobnitz : GUC - Gesellschaft für Unternehmensrechnung und Controlling, 2017. Vol. 33. ISBN 978-3-86367-051-1, pp. 31-38. MALÁ, Denisa - BENČIKOVÁ, Dana. Innovations of a green product. In Ekonomicko-manažérske spektrum [online]. 2018, vol. 12, no. 1, pp. 64-74 [cit. 2018-07-31]. ISSN 2585-7258. Dostupné na: http://ke.uniza.sk/sites/default/files/content_files/6_mala_bencikova.pdf MINÁROVÁ, Martina - BENČIKOVÁ, Dana. Ethical behaviour of managers and building trust within an enterprise in a global environment. In Globalization and its socio-economic consequences : 18th international scientific conference, Rajecké Teplice, 10th-11th October 2018. Žilina : Žilinská univerzita, 2018. ISBN 978-80-8154-249-7, pp. 746-754. MÁLIKOVÁ, Iveta. Impact of globalisation on circular economy and sustainable development. In SHS web of conferences : 19th international scientific conference : globalization and its socio-economic consequences - sustainability in the global-knowledge economy, Rajecké Teplice, 09th-10th October 2019. ISSN 2261-2424, 2020, vol. 74, art. no. 06018, pp. 1-6. KUSÁ, Alena - PIATROV, Igor. Perception of global environmental problems by Generation C and its marketing communication preferences. In SHS web of conferences : 19th international scientific conference : globalization and its socio-economic onsequences - sustainability in the global-knowledge economy, Rajecké Teplice, 09th-10th October 2019. ISSN 2261-2424, 2020, vol. 74, art. no. 01021, pp. 1-7. KUSA, Alena - PIATROV, Igor. Global marketing trends in the context of the selected generation. In Globalization and its socio-economic consequences, pts 1-4 : 17th international scientific conference, Rajecké Teplice, 04th-05th October 2017. Žilina : The University of Žilina, 2017. ISBN 978-80-8154-212-1, pp. 1259-1266.
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