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  1. NázovIntroduction of a new mobile player app store in selected countries of Southeast Asia
    Aut.údajePeter Štarchoň, Milota Vetráková ... [et al.]
    Autor Štarchoň Peter (25%)
    Spoluautori Vetráková Milota 1950- (20%) UMBEF01 - Katedra cestovného ruchu
    Metke Jozef (5%)
    Lorincová Silvia (25%)
    Hitka Miloš (24%)
    Weberová Dagmar (1%)
    Zdroj.dok. Social Sciences. Vol. 7, no. 9 (2018), pp. 1-15. - Basel : Multidisciplinary Digital Publishing Institute, 2018
    Kľúč.slová e-business   mobile marketing   app store  
    Jazyk dok.angličtina
    KrajinaŠvajčiarsko
    Systematika 33
    AnotáciaIn this article, the focus is on the use of mobile phones in e-business. The introduction of a new mobile player app store was analyzed through research conducted in 2017. The aim of the research was to find out whether it is possible—in terms of the sustainability of the consumption of a marketing product—to introduce a single campaign with the same content but in different language mutations in selected markets, or whether it is necessary to use a completely different campaign and means of communication for each market. Overall, 287 respondents from the Philippines, Thailand, and India were examined. The dependency between the socio-demographic characteristics of the respondents (country, gender, and age) and site engagement was tested, and user experience was tested, too. The results of the research revealed that there was no dependency between belonging to the selected countries and site engagement. Furthermore, there was also no dependency between gender and site engagement. On the other hand, there was a statistically significant dependency between belonging to the country and the design of the website
    URLhttps://www.mdpi.com/2076-0760/7/9/163
    Kategória publikačnej činnosti ADM
    Číslo archívnej kópie43527
    Kategória ohlasuSUJOVÁ, Erika - ČIERNA, Helena - ŻABIŃSKA, Iwona. Application of digitalization procedures of production in practice. In Management systems in production engineering. ISSN 2299-0461, 2019, vol. 27, no. 1, pp. 23-28.
    SEDLIAČIKOVÁ, Mariana - KOCIANOVÁ, Anna - DZIAK, Michal - MORESOVÁ, Mária - DRÁBEK, Josef. Product sampling effect on purchase decision also by social aspects. In Marketing and management of innovations. ISSN 2218-4511, 2020, no. 3, pp. 222-233.
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    OdkazyPERIODIKÁ-Súborný záznam periodika
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