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1.Eco-labels and consumers

Názov	Eco-labels and consumers
Aut.údaje	Martina Minárová, Zdenka Musová, Dana Benčiková
Autor	Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori	Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku Benčiková Dana 1971- (33%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Zdroj.dok.	Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 198-207. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference
Kľúč.slová	bioprodukty - bioproducts environmental labels environmental assessment products labeling environmental products organic food spotrebitelia - consumers
Jazyk dok.	angličtina
Krajina	Slovenská republika
Systematika	33
Anotácia	Rising concern with our planet's future mobilizes all market participants to actively approach its protection as well as the removal of the existing damage. Marketing managers, who assess all their decisions with respect to the environmental impact, are no exception. In their opinion, the critical marketing tool is a product which on one hand causes pollution, but on the other it can reduce the negative impact on the environment thanks to its attributes. Eco-labeling is also a part of the process of making decisions about products. It is a tool of product differentiation and guarantees that the product influences the environment less than other products with comparable quality attributes throughout its whole life cycle. In this paper, we present the selected outcomes of the research (with the emphasis on eco-labeling), which focused on the examination of consumers' environmental behavior in Slovakia and their reactions to environmental initiatives of companies. In the second part, we concentrate on consumers' perception of bio products and organic food. Our findings are based on the fact that the familiarity with these labels was the highest in terms of eco-labeling. Although the demand for the agricultural bio quality products in Slovakia rises, this growth is much slower compared to the developed countries. The awareness of bio products and organic food is insufficient and only a small percentage of consumers buy them regularly for various reasons.
Kategória publikačnej činnosti	AFD
Číslo archívnej kópie	41535
Katal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Báza dát	xpca - PUBLIKAČNÁ ČINNOSŤ

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2.Zmeny v malých a stredných podnikoch na Slovensku v čase transformácie centrálne plánovanej ekonomiky na trhovú

Názov	Zmeny v malých a stredných podnikoch na Slovensku v čase transformácie centrálne plánovanej ekonomiky na trhovú
Podnázov	bakalárska práca
Aut.údaje	Daniel Valo; školiteľ: Mariana Považanová
Autor	Valo Daniel
Ďalší autori	Považanová Mariana 1975- (Školiteľ (konzultant))
Korp.	Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonómie , Banská Bystrica, Slovensko
Vyd.údaje	Banská Bystrica , 2023. - 62 s.
Kľúč.slová	trhová ekonomika - trhové hospodárstvo - market economy ekonomická transformácia - hospodárska transformácia - economic transformation malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises privatizácia - privatization
Heslá geogr.	Slovensko
Form.deskr.	bakalárske práce - bachelor’s theses
Jazyk dok.	slovenčina
Krajina	Slovenská republika
Systematika	338.242
	(437.6)
Katal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Báza dát	xk - Kvalifikačné práce
Počet ex.	1, z toho voľných 0

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