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MAJEROVÁ, J. - ZVARIKOVÁ, K. New trends in marketing communication of car brands - results of a survey of consumer's perception in Slovak Republic. In Transport means 2014 : 18th international conference on transport means, Kaunas, 23rd-24th October 2014. Kaunas : Kaunas University Technology press, 2014. ISSN 1822-293X, pp. 145-148.
MAJEROVÁ, Jana. Analysis of Slovak consumer's perception of the green marketing activities. In 4th world conference on business, economics and management (WCBEM-2015), Ephesus, 30th April - 02nd May 2015. Amsterdam : Elsevier Science, 2015. ISSN 2212-5671, pp. 553-560.
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