Košík

Záznam bol pridaný do košíka

1.Cause related marketing from the Slovak consumers' perspective

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200	1-	$a Cause related marketing from the Slovak consumers' perspective $f Zuzana Huliaková, Zdenka Musová
463	-1	$1 001 umb_un_cat0268544 $1 010* $a 978-80-245-2274-6 $1 200 1 $a Innovation management, entrepreneurship and sustainability $d IMES 2018 $e proceedings of the 6th international conference, 31 May - 1 June 2018, Prague $g rec. Michal Andera, Ondřej Dvouletý ... [et al.] $v S. 448-457 $1 205 $a 1. vyd. $1 210 $a Praha $c Oeconomica - Vysoká škola ekonomická $d 2018 $1 215 $a [469] s. $1 702 1 $3 umb_un_auth0261203 $a Andera $b Michal $4 675 $1 702* 1 $3 umb_un_auth0261204 $a Dvouletý $b Ondřej $4 675 $1 702* 1 $3 umb_un_auth0274228 $a Ericsson $b Daniel $4 675 $1 702* 1 $3 umb_un_auth0261205 $a Habrmanová $b Blanka $4 675 $1 702* 1 $3 umb_un_auth0261206 $a Holienka $b Marian $4 675 $1 702* 1 $3 umb_un_auth0261207 $a Hronová $b Štěpánka $4 675 $1 702* 1 $3 umb_un_auth0274229 $a Kurczowska $b Agnieszka $4 675 $1 702* 1 $3 umb_un_auth0261209 $a Lukeš $b Martin $4 675 $1 702* 1 $3 umb_un_auth0261210 $a Machek $b Ondřej $4 675 $1 702* 0 $3 umb_un_auth0024491 $a Mareš $b Jan $4 675 $1 702* 1 $3 umb_un_auth0261211 $a Martínez $b Felipe $4 675 $1 702* 1 $3 umb_un_auth0261212 $a Misař $b Jan $4 675 $1 702* 0 $3 umb_un_auth0003838 $a Müllerová $b Jana $4 675 $1 702* 1 $3 umb_un_auth0261213 $a Pašmik $b Jaroslav $4 675 $1 702* 0 $3 umb_un_auth0016379 $a Pilková $b Anna $4 675 $1 702* 1 $3 umb_un_auth0261214 $a Procházka $b David Anthony $4 675 $1 702* 1 $3 umb_un_auth0274230 $a Starnawska $b Marzena $4 675 $1 702* 1 $3 umb_un_auth0261215 $a Svobodová $b Ivana $4 675 $1 702* 1 $3 umb_un_auth0274231 $a Szántó $b Richard $4 675 $1 702* 1 $3 umb_un_auth0200824 $a Špaček $b Miroslav $4 675 $1 702* 1 $3 umb_un_auth0274232 $a Ujwary-Gil $b Anna $1 710* 11 $3 umb_un_auth*0274233 $a Innovation management, entrepreneurship and sustainability $b medzinárodná konferencia $d 6. $e Praha $f 31.05.-01.06.2018
606	0-	$3 umb_un_auth*0175462 $a dobročinný marketing
606	0-	$3 umb_un_auth*0040898 $a spotrebitelia $X consumers
606	0-	$3 umb_un_auth*0037329 $a demographic characteristics
606	0-	$3 umb_un_auth*0184678 $a characteristics
607	-1	$3 umb_un_auth*0036119 $a Slovensko $X Slovakia $X Slovak Republic
608		$3 umb_un_auth*0273283 $a príspevky v zborníku $X proceedings papers
615		$n 33 $a Ekonomika
675		$a 33
700	-1	$3 umb_un_auth*0219499 $a Huliaková $b Zuzana $p UMBEF03 $4 070 $9 50 $q 1 $f 1991- $T Katedra ekonomiky a manažmentu podniku
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2.Environmental responsibility in marketing activities of companies

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200	1-	$a Environmental responsibility in marketing activities of companies $f Zdenka Musová, Hussam Musa
330		$a Purpose: Current negative course of events in the environment influences the activities of companies, as well as the behaviour of consumers. Companies are forced to take these trends into account also in the marketing activities. Consumers also treat the environment with higher responsibility. The behaviour of companies and consumers is closely connected. Consumers, while they are making purchase decisions, react to various stimuli from the external environment, including marketing stimuli of companies. In that context, the aim is to define the environmental marketing and examine consumer perception of it with an emphasis on particular tools of marketing mix.
463	-1	$1 001 umb_un_cat0248467 $1 010* $a 978-80-245-2216-6 $1 200 1 $a Innovation management, entrepreneurship and sustainability $e proceedings of the 5th international conference, 25-26 May 2017, Prague $g rec. Michal Andera, Ondřej Dvouletý ... [et al.] $v Pp. 654-663 $1 205 $a 1. vyd. $1 210 $a Praha $c Oeconomica - Vysoká škola ekonomická $d 2017 $1 215 $a 461 s. $1 702 1 $3 umb_un_auth0261203 $a Andera $b Michal $4 675 $1 702* 1 $3 umb_un_auth0261204 $a Dvouletý $b Ondřej $4 675 $1 702* 1 $3 umb_un_auth0261205 $a Habrmanová $b Blanka $4 675 $1 702* 1 $3 umb_un_auth0261206 $a Holienka $b Marian $4 675 $1 702* 1 $3 umb_un_auth0261207 $a Hronová $b Štěpánka $4 675 $1 702* 1 $3 umb_un_auth0261208 $a Chytková $b Zuzana $4 675 $1 702* 1 $3 umb_un_auth0261209 $a Lukeš $b Martin $4 675 $1 702* 1 $3 umb_un_auth0261210 $a Machek $b Ondřej $4 675 $1 702* 0 $3 umb_un_auth0024491 $a Mareš $b Jan $4 675 $1 702* 1 $3 umb_un_auth0261211 $a Martínez $b Felipe $4 675 $1 702* 1 $3 umb_un_auth0261212 $a Misař $b Jan $4 675 $1 702* 0 $3 umb_un_auth0003838 $a Müllerová $b Jana $4 675 $1 702* 1 $3 umb_un_auth0261213 $a Pašmik $b Jaroslav $4 675 $1 702* 0 $3 umb_un_auth0016379 $a Pilková $b Anna $4 675 $1 702* 1 $3 umb_un_auth0261214 $a Procházka $b David Anthony $4 675 $1 702* 1 $3 umb_un_auth0261215 $a Svobodová $b Ivana $4 675 $1 702* 1 $3 umb_un_auth0200824 $a Špaček $b Miroslav $4 675 $1 710* 11 $3 umb_un_auth*0261216 $a Innovation management, entrepreneurship and sustainability $b medzinárodná konferencia $d 5. $e Praha $f 25.-26.05.2017
606	0-	$3 umb_un_auth*0214291 $a environmentálny marketing $X environmental marketing
606		$3 umb_un_auth*0000794 $a marketingový mix $X marketing mix
606		$3 umb_un_auth*0264919 $a consumers’ perception
615		$n 33 $a Ekonomika
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700	-1	$3 umb_un_auth*0119779 $a Musová $b Zdenka $f 1971- $p UMBEF03 $9 50 $4 070 $T Katedra ekonomiky a manažmentu podniku
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3.Firemné plánovanie

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200	1-	$a Firemné plánovanie $f Anna Pilková ... [et al.]
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606	0-	$3 umb_un_auth*0036759 $a podniky $X business enterprises
606	0-	$3 umb_un_auth*0000774 $a marketing
606	0-	$3 umb_un_auth*0040024 $a investície $X investments
615		$n 338.3/.4 $a Hospodárske a výrobné odvetvia
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675		$a 334.72
701	-0	$3 umb_un_auth*0016379 $a Pilková $b Anna $4 070
702	-0	$3 umb_un_auth*0005432 $a Grznár $b Miroslav $4 070
702	-1	$3 umb_un_auth*0108309 $a Režňáková $b Mária $4 070
702	-0	$3 umb_un_auth*0033496 $a Štrbová $b Eva $f 1953- $4 070
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4.Huszárik, Pavel
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801
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5.Innovation and quality as the tools for managing for the sustained success

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200	1-	$a Innovation and quality as the tools for managing for the sustained success $f Marcela Kovaľová
330		$a Purpose: The paper is aimed at the proposition of simple balanced framework for managing for the sustained success of selected organisation (faculty). The audit of innovation system was elaborated to examine the current situation and to set the base for further proposal of innovation-quality map, strategic map, and quality framework for managing for sustained success over the long term.
463	-1	$1 001 umb_un_cat0248467 $1 010* $a 978-80-245-2216-6 $1 200 1 $a Innovation management, entrepreneurship and sustainability $e proceedings of the 5th international conference, 25-26 May 2017, Prague $g rec. Michal Andera, Ondřej Dvouletý ... [et al.] $v S. 436-448 $1 205 $a 1. vyd. $1 210 $a Praha $c Oeconomica - Vysoká škola ekonomická $d 2017 $1 215 $a 461 s. $1 702 1 $3 umb_un_auth0261203 $a Andera $b Michal $4 675 $1 702* 1 $3 umb_un_auth0261204 $a Dvouletý $b Ondřej $4 675 $1 702* 1 $3 umb_un_auth0261205 $a Habrmanová $b Blanka $4 675 $1 702* 1 $3 umb_un_auth0261206 $a Holienka $b Marian $4 675 $1 702* 1 $3 umb_un_auth0261207 $a Hronová $b Štěpánka $4 675 $1 702* 1 $3 umb_un_auth0261208 $a Chytková $b Zuzana $4 675 $1 702* 1 $3 umb_un_auth0261209 $a Lukeš $b Martin $4 675 $1 702* 1 $3 umb_un_auth0261210 $a Machek $b Ondřej $4 675 $1 702* 0 $3 umb_un_auth0024491 $a Mareš $b Jan $4 675 $1 702* 1 $3 umb_un_auth0261211 $a Martínez $b Felipe $4 675 $1 702* 1 $3 umb_un_auth0261212 $a Misař $b Jan $4 675 $1 702* 0 $3 umb_un_auth0003838 $a Müllerová $b Jana $4 675 $1 702* 1 $3 umb_un_auth0261213 $a Pašmik $b Jaroslav $4 675 $1 702* 0 $3 umb_un_auth0016379 $a Pilková $b Anna $4 675 $1 702* 1 $3 umb_un_auth0261214 $a Procházka $b David Anthony $4 675 $1 702* 1 $3 umb_un_auth0261215 $a Svobodová $b Ivana $4 675 $1 702* 1 $3 umb_un_auth0200824 $a Špaček $b Miroslav $4 675 $1 710* 11 $3 umb_un_auth*0261216 $a Innovation management, entrepreneurship and sustainability $b medzinárodná konferencia $d 5. $e Praha $f 25.-26.05.2017
606	0-	$3 umb_un_auth*0042566 $a kvalita $X quality
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6.Innovation management, entrepreneurship and sustainability

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702	-1	$3 umb_un_auth*0261203 $a Andera $b Michal $4 675
702	-1	$3 umb_un_auth*0261204 $a Dvouletý $b Ondřej $4 675
702	-1	$3 umb_un_auth*0261205 $a Habrmanová $b Blanka $4 675
702	-1	$3 umb_un_auth*0261206 $a Holienka $b Marian $4 675
702	-1	$3 umb_un_auth*0261207 $a Hronová $b Štěpánka $4 675
702	-1	$3 umb_un_auth*0261208 $a Chytková $b Zuzana $4 675
702	-1	$3 umb_un_auth*0261209 $a Lukeš $b Martin $4 675
702	-1	$3 umb_un_auth*0261210 $a Machek $b Ondřej $4 675
702	-0	$3 umb_un_auth*0024491 $a Mareš $b Jan $4 675
702	-1	$3 umb_un_auth*0261211 $a Martínez $b Felipe $4 675
702	-1	$3 umb_un_auth*0261212 $a Misař $b Jan $4 675
702	-0	$3 umb_un_auth*0003838 $a Müllerová $b Jana $4 675
702	-1	$3 umb_un_auth*0261213 $a Pašmik $b Jaroslav $4 675
702	-0	$3 umb_un_auth*0016379 $a Pilková $b Anna $4 675
702	-1	$3 umb_un_auth*0261214 $a Procházka $b David Anthony $4 675
702	-1	$3 umb_un_auth*0261215 $a Svobodová $b Ivana $4 675
702	-1	$3 umb_un_auth*0200824 $a Špaček $b Miroslav $4 675
710	11	$3 umb_un_auth*0261216 $a Innovation management, entrepreneurship and sustainability $b medzinárodná konferencia $d 5. $e Praha $f 25.-26.05.2017
801	-0	$a SK $b BB301 $g AACR2 $9 unimarc sk

7.Innovation management, entrepreneurship and sustainability

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702	-1	$3 umb_un_auth*0261204 $a Dvouletý $b Ondřej $4 675
702	-1	$3 umb_un_auth*0274228 $a Ericsson $b Daniel $4 675
702	-1	$3 umb_un_auth*0261205 $a Habrmanová $b Blanka $4 675
702	-1	$3 umb_un_auth*0261206 $a Holienka $b Marian $4 675
702	-1	$3 umb_un_auth*0261207 $a Hronová $b Štěpánka $4 675
702	-1	$3 umb_un_auth*0274229 $a Kurczowska $b Agnieszka $4 675
702	-1	$3 umb_un_auth*0261209 $a Lukeš $b Martin $4 675
702	-1	$3 umb_un_auth*0261210 $a Machek $b Ondřej $4 675
702	-0	$3 umb_un_auth*0024491 $a Mareš $b Jan $4 675
702	-1	$3 umb_un_auth*0261211 $a Martínez $b Felipe $4 675
702	-1	$3 umb_un_auth*0261212 $a Misař $b Jan $4 675
702	-0	$3 umb_un_auth*0003838 $a Müllerová $b Jana $4 675
702	-1	$3 umb_un_auth*0261213 $a Pašmik $b Jaroslav $4 675
702	-0	$3 umb_un_auth*0016379 $a Pilková $b Anna $4 675
702	-1	$3 umb_un_auth*0261214 $a Procházka $b David Anthony $4 675
702	-1	$3 umb_un_auth*0274230 $a Starnawska $b Marzena $4 675
702	-1	$3 umb_un_auth*0261215 $a Svobodová $b Ivana $4 675
702	-1	$3 umb_un_auth*0274231 $a Szántó $b Richard $4 675
702	-1	$3 umb_un_auth*0200824 $a Špaček $b Miroslav $4 675
702	-1	$3 umb_un_auth*0274232 $a Ujwary-Gil $b Anna
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8.State support system of innovations in Slovakia

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200	1-	$a State support system of innovations in Slovakia $f Ladislav Klement
330		$a Purpose: Small and medium sized enterprises in Slovakia are facing various barriers where the system of state support in field of innovations is one of the most important. The Slovak government has started to pay attention to support of innovations relatively late. The aim of the paper is to evaluate the development of the Slovak innovation support system with an accent to tools of innovation strategies and compare the current conditions to the best practise of EU countries.
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9.Sustainable development in the European Union

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200	1-	$a Sustainable development in the European Union $e monitoring report on progress towards the SDGs in an EU context : 2017 edition
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10.Utilization of financial support programs by Slovak enterprises

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200	1-	$a Utilization of financial support programs by Slovak enterprises $f Lenka Hvolková, Vladimíra Klementová
330		$a Purpose: Small and medium-sized enterprises are in general facing a wide range of barriers and one of the most important barrier for their development is a lack of money. Therefore, the governments usually create a collection of support programs that help companies to eliminate these obstacles. The main aim of the paper is to evaluate how Slovak SMEs utilize support programs of the Slovak government and European Union in their business activities. On the base of the findings the paper will also contain suggestions how this type of support can become more available for Slovak companies in future.
463	-1	$1 001 umb_un_cat0248467 $1 010* $a 978-80-245-2216-6 $1 200 1 $a Innovation management, entrepreneurship and sustainability $e proceedings of the 5th international conference, 25-26 May 2017, Prague $g rec. Michal Andera, Ondřej Dvouletý ... [et al.] $v S. 314-323 $1 205 $a 1. vyd. $1 210 $a Praha $c Oeconomica - Vysoká škola ekonomická $d 2017 $1 215 $a 461 s. $1 702 1 $3 umb_un_auth0261203 $a Andera $b Michal $4 675 $1 702* 1 $3 umb_un_auth0261204 $a Dvouletý $b Ondřej $4 675 $1 702* 1 $3 umb_un_auth0261205 $a Habrmanová $b Blanka $4 675 $1 702* 1 $3 umb_un_auth0261206 $a Holienka $b Marian $4 675 $1 702* 1 $3 umb_un_auth0261207 $a Hronová $b Štěpánka $4 675 $1 702* 1 $3 umb_un_auth0261208 $a Chytková $b Zuzana $4 675 $1 702* 1 $3 umb_un_auth0261209 $a Lukeš $b Martin $4 675 $1 702* 1 $3 umb_un_auth0261210 $a Machek $b Ondřej $4 675 $1 702* 0 $3 umb_un_auth0024491 $a Mareš $b Jan $4 675 $1 702* 1 $3 umb_un_auth0261211 $a Martínez $b Felipe $4 675 $1 702* 1 $3 umb_un_auth0261212 $a Misař $b Jan $4 675 $1 702* 0 $3 umb_un_auth0003838 $a Müllerová $b Jana $4 675 $1 702* 1 $3 umb_un_auth0261213 $a Pašmik $b Jaroslav $4 675 $1 702* 0 $3 umb_un_auth0016379 $a Pilková $b Anna $4 675 $1 702* 1 $3 umb_un_auth0261214 $a Procházka $b David Anthony $4 675 $1 702* 1 $3 umb_un_auth0261215 $a Svobodová $b Ivana $4 675 $1 702* 1 $3 umb_un_auth0200824 $a Špaček $b Miroslav $4 675 $1 710* 11 $3 umb_un_auth*0261216 $a Innovation management, entrepreneurship and sustainability $b medzinárodná konferencia $d 5. $e Praha $f 25.-26.05.2017
606	0-	$3 umb_un_auth*0000775 $a podnikanie $X business $X entrepreneurship
606	0-	$3 umb_un_auth*0037821 $a malé a stredné podniky $X malé a stredné podniky (MaSP) $X small and medium-sized enterprises $X small and medium-sized companies $X small and medium enterprises
606	0-	$3 umb_un_auth*0114334 $a state support
615		$n 33 $a Ekonomika
675		$a 330
700	-1	$3 umb_un_auth*0151260 $a Hvolková $b Lenka $f 1986- $p UMBEF03 $9 50 $4 070 $T Katedra ekonomiky a manažmentu podniku
701	-1	$3 umb_un_auth*0143740 $a Klementová $b Vladimíra $f 1980- $g Žuravová $p UMBEF03 $9 50 $4 070 $T Katedra ekonomiky a manažmentu podniku
801		$a SK $b BB301 $g AACR2 $9 unimarc sk
T85		$x existuji fulltexy

Košík

1.Cause related marketing from the Slovak consumers' perspective

2.Environmental responsibility in marketing activities of companies

3.Firemné plánovanie

4.Huszárik, Pavel

5.Innovation and quality as the tools for managing for the sustained success

6.Innovation management, entrepreneurship and sustainability

7.Innovation management, entrepreneurship and sustainability

8.State support system of innovations in Slovakia

9.Sustainable development in the European Union

10.Utilization of financial support programs by Slovak enterprises