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    NázovForms of Stakeholders Communication by Socially Responsible Enterprises in Slovakia and Poland
    Aut.údajeVanda Maráková, Marzanna Lament, Anna Wolak-Tuzimek
    Autor Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
    Spoluautori Lament Marzanna (10%)
    Wolak-Tuzimek Anna (10%)
    Zdroj.dok. Corporate Social Responsibility in the Manufacturing and Services Sectors. Pp. 235-253. - Heidelberg : Springer Heidelberg, 2019 / Golinska-Dawson Paulina ; Spychała Małgorzata
    PoznámkaABSTRAKT: MARÁKOVÁ, Vanda - LAMENT, Marzanna - WOLAK-TUZIMEK, Anna. Forms of Stakeholders Communication by Socially Responsible Enterprises in Central and Eastern Europe. In New Trends in Management and Production Engineering-regional, cross-border and global perspectives : book of abstracts : Brenna, 6.-7. júna 2019. Dabrowa Górnicza : WSB University, 2019. P. [1].
    Kľúč.slová sociálna zodpovednosť - social responsibility   udržateľný rozvoj - trvalo udržateľný rozvoj - sustainable development   podniková kultúra - company culture   podnikový manažment - manažment podniku - industrial management  
    Jazyk dok.angličtina
    KrajinaNemecko
    AnotáciaThe objective of this chapter is to examine forms of communication with stakeholders across countries and sectors. Seven forms of communication with stakeholders are examined, namely: inclusion of Corporate Social Responsibility (CSR) assumptions in strategies of enterprise development, CSR reporting, publication of information about CSR activities on websites, pro-environment actions, initiatives for development of local communities, actions for employees, and codes of ethics in place. Two research hypotheses are posited in connection with this objective: country is a variable differentiating forms of enterprise communication with stakeholders and sector is a statistically significant variable affecting choice of forms of enterprise communication with stakeholders. Large enterprises operating in Slovakia and Poland are evaluated. Country is not found to be a factor differentiating forms of stakeholder communication, whereas sector diversifies selected forms of communication, i.e. CSR
    Kategória publikačnej činnosti AEC
    Číslo archívnej kópie46785
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
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