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1.Quality attributes that matters when purchasing milk by Slovak consumers

Názov	Quality attributes that matters when purchasing milk by Slovak consumers
Aut.údaje	Klaudia Kurajdová, Janka Táborecká Petrovičová, Gabriela Nedelová
Autor	Kurajdová Klaudia 1989- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori	Táborecká Petrovičová Janka 1979- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku Nedelová Gabriela 1961- (33%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Zdroj.dok.	Scientia Agriculturae Bohemica : the journal of Czech University of Life Sciences Prague. Vol. 50, no. 4 (2019), pp. 244-250. - Warsaw : Sciendo, 2019
Kľúč.slová	atribúty mlieko hodnotenie kvality - quality assessment spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour
Heslá geogr.	Slovensko
Form.deskr.	články - journal articles
Jazyk dok.	angličtina
Krajina	Česká republika
Anotácia	© 2019 K. Kurajdová et al. Food market has changed dramatically over past decades. Whereas in the past consumers faced problems with food availability and quantity, today they are more concerned with its qualitative side. Milk, Slovak traditional foodstuff, is now experiencing the declining consumer interest. Regarding this, the main aim of the article is to examine the importance and influence of quality attributes on Slovak consumers when purchasing milk. For accomplishing this, a quantitative consumer survey was arranged. Its results showed that to the group of top five most important quality attributes belonged healthiness, freshness, sensory appeals, processing and fat; and a presence of at least two dependencies in relation to age, gender, income and education individually was confirmed. This creates a valuable basis for the value concept development, segmentation, targeting and positioning projection, product strategy modification and innovation and segmentation and marketing mi
URL	Link na plný text
Kategória publikačnej činnosti	ADM
Číslo archívnej kópie	47591
Katal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Báza dát	xpca - PUBLIKAČNÁ ČINNOSŤ
Odkazy	PERIODIKÁ-Súborný záznam periodika

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