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    NázovDMOs as data mining organizations? Reflection over the role of DMOs in smart tourism destinations
    Aut.údajeTomáš Gajdošík, Zuzana Gajdošíková
    Autor Gajdošík Tomáš 1988- (50%) UMBEF01 - Katedra cestovného ruchu
    Spoluautori Gajdošíková Zuzana 1987- (50%) UMBEF01 - Katedra cestovného ruchu
    Zdroj.dok. Informatics and cybernetisc in intelligent systems : proceeding of 10th computer science on-line conference : lecture notes in networks and systems, Volume 228. Pp. 290-299. - Cham : Springer Nature Switzerland AG, 2021 ; Computer science online conference 2021 vedecká online konferencia
    Kľúč.slová dolovanie údajov   manažérske organizácie cestovného ruchu - tourism management organizations   inteligentný cestovný ruch - smart tourism  
    Form.deskr.príspevky v zborníku - proceedings papers
    Jazyk dok.angličtina
    KrajinaŠvajčiarsko
    AnotáciaDevelopment of information technologies and their use in everyday life change also the situation in tourism destinations. If a tourism destination wants to be competitive, sustainable and wants to differ in terms of innovation, knowledge and creativity, it should embrace the smart approach.Therefore, the role of destination management organization is changing and the analytical approach based on data mining is creating opportunities to overcome the challenges of today’s DMOs. The aim of the paper is to conceptualize the opportunities of data mining in order to overcome the challenges of today’s DMOs. The paper uses data from mature tourism destination to propose data mining techniques for analyzing real-time information about tourists, dynamically constructing a destination and supporting knowledge transfer among stakeholders. The article concludes, that in the nearest future it is expected that more and moreDMOswill use the data mining approach in order to better satisfy their stakeholders, improve tourist experience and increase efficiency.
    URLLink na zdrojový dokument
    Kategória publikačnej činnosti AFC
    Číslo archívnej kópie51067
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
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