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    NázovThe impact of COVID-19 on purchase behavior changes in smart regions
    Aut.údajeMária Pomffyová, Lenka Veselovská
    Autor Pomffyová Mária 1963- (90%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Spoluautori Veselovská Lenka 1987- (10%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Zdroj.dok. Computers. Vol. 12, no 2 (2023), pp. 1-25. - Basel : Multidisciplinary Digital Publishing Institute, 2023
    Kľúč.slová spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019   inteligentné technológie - intelligent technologies - smart technologies  
    Form.deskr.články - journal articles
    Jazyk dok.angličtina
    KrajinaŠvajčiarsko
    AnotáciaThe COVID-19 pandemic has changed consumer behavior due to various restrictions and increased degrees of ICT use. By establishing and verifying the validity of the hypotheses, we aim to compare intensities of mutual correlations that indicate changes in consumer behavior depending on the degree and nature of changes in selected socio-demographic or socio-economic factors. The statistical evaluation of the answers obtained in surveys of representative samples of 987 respondents from the Slovak Republic (implemented in 2021 about the dual quality of goods sold in the EU) and also the answers of 347 respondents (in 2022 aimed at changes in Slovak consumer behavior) will be carried out with multivariate analyses using the SPSS program. The outputs indicated that during self-isolation periods, Slovak consumers bought more or the same amount as before the pandemic; shopping habits were mainly changed by women and groups with lower household income. Test subjects preferred the quality products and products posing the least amount of risk to health. All consumers intend to continue to shop through e-commerce platforms where they prefer a more personal experience (through social media or YouTube). Low-income people’s budgets are threatened by cheap products and poor distribution of spending, especially among young people. We recommend simplifying personalized visualized sales and education content and e-methods of information sharing also in order to make them accessible to digitally disadvantaged groups (according to income, age, education, etc.). The use of blockchains increases transparency of production and sales value chains, reducing the occurrence of unfair practices, and promoting participatory public dialogue.
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    Kategória publikačnej činnosti ADM
    Číslo archívnej kópie52905
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    OdkazyPERIODIKÁ-Súborný záznam periodika
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