Marketing
SYS 0004771 LBL 00000nam^^22^^^^^^^^450 005 20090227133928.2 010 $a 80-247-0513-3 $b viaz. $d 159.00 Sk 100 $a 20061115d m y0sloy010301 ba 101 0-
$a cze $c eng 102 $a CZ $b Praha 105 $a a j 000yy 106 $a r 200 1-
$a Marketing $f Philip Kotler $g Gary Armstrong $g z angl. orig. prel. Josef Malý [... et al.] 210 $a Praha $c Grada Publishing $d 2004 215 $a 855 s. $c obr., tab., graf. $d 23 cm $e terminol. slovník 225 2-
$a Expert 541 $a Marketing: an introduction 610 1-
$a marketing 700 -1
$3 scd_un_auth*0003043 $a Kotler $b Philip $f 1931- $4 070 701 -1
$3 scd_un_auth*0005046 $a Armstrong $b Gary $4 070 801 -0
$a SK $b BA206 $c 20061115 $g AACR2 $2 unimsk