Designing B2B Brands
SYS 0010599 LBL 00000nam^^22^^^^^^^^450 005 20140619141829.2 010 $a 978-1-118-45747-4 $b viaz. $d 36.00 € 100 $a 20140619h m y0sloy0103 ba 101 0-
$a eng 102 $a US 105 $a a z 001yy 106 $a r 200 1-
$a Designing B2B Brands $e lessons from Deloitte and 195,000 brand managers $f Carlos Martínez Onaindía & Brian Resnick 210 $a New Jersey $c Wiley $d 2013 215 $a 209 s. $c fareb. obr. $e reg. 610 1-
$a značky-použitie 610 1-
$a značky-obchodné 610 1-
$a značka-teória 610 1-
$a značky-navrhovanie 610 1-
$a značky-dizajn 610 1-
$a značka Deloitte 610 1-
$a piktogramy 610 1-
$a dizajn grafický 610 1-
$a marketing 610 1-
$a identita firemná 610 1-
$a logo 610 1-
$a symboly 700 -1
$3 scd_un_auth*0012118 $a Martínez Onaindía $b Carlos 701 -1
$3 scd_un_auth*0012119 $a Resnick $b Brian 801 -0
$a SK $b BA206 $c 20140619 $g AACR2 $2 unimsk T85 $x existuji fulltexy