Marketing Management
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$a Marketing Management $e Principles, Analysis, and Applications $f Benson P. Shapiro $g Robert J. Dolan $g John A. Quelch 205 $a 1. vyd. 210 $a Homewood $c IRWIN $d 1985 215 $a 666 s. $c čb. obr. $d 24 cm $e Terminol. slovník, lit. 390 $a 5.2 390 $a A 5.2/SHA - 1 390 $a marketing - manažment marketingový 390 $a 338 akviz K 610 1-
$a marketing 610 1-
$a manažment marketingový 700 -1
$3 scd_un_auth*0003072 $a Shapiro $b Benson P. $4 070 701 -1
$3 scd_un_auth*0003073 $a Dolan $b Robert J. $4 070 701 -1
$3 scd_un_auth*0003074 $a Quelch $b John A. $4 070 801 -0
$a SK $b BA206 $c 20050112 $g AACR2