Is paper still attractive for generation Y?
Kaputa Vladislav TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva
Triznová Miroslava TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva
Maťová Hana TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva
Petranová Dana / Čábyová Ľudmila ; Bezáková Zuzana 1979- Marketing identity : online rules - part II. : conference proceedings from international scientific conference 7th - 8th November 2017, Congress Hall of the Slovak Academy of Science, Smolenice, Slovak Republic. P. 108-115. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017
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