CRM and customer loyalty

Number of the records: 1

Title	CRM and customer loyalty
Author info	Miroslava Triznová
Author	Triznová Miroslava (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document	Scientia Iuventa 2010 : proceedings of abstracts from international scientific conference of PhD. students. S. 79. - Banská Bystrica : Univerzita Mateja Bela, 2010 / Mišániová Marta 1984- ; Ščepková Eva ; Bárdošová Lucia
Keywords	riadenie vzťahov so zákazníkmi - customer relationship management - CRM customer loyalty
Language	English
Country	Slovak Republic
Public work category	AFH
No. of Archival Copy	16635
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

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Number of the records: 1