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Marketing the public sector

  1. TitleMarketing the public sector
    Subtitlepromoting the casue of public and nonprofit agencies
    Author infoSeymour H. Fine
    Author Fine Seymour H.
    Issue dataNew York : Routledge , 2017. - xxiv, 360 s. : il., tab., 24 cm
    Issue1st ed.
    ISBN978-1-138-52767-6
    NoteBibliografia. Registre
    Keywords sociálny marketing - social marketing   korporácie - corporations   neziskový marketing - nonprofit marketing   reklama a propagácia - advertising and promotion   verejné služby - public utilities - public services  
    Form. Descr.monografie - monographies
    LanguageEnglish
    CountryUnited States of America
    systematics 658.8:364
    347.72
    334.012.46
    659.1
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    390138Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
    Marketing the public sector

Number of the records: 1  

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