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Strategic brand management for small businesses
Title Strategic brand management for small businesses Subtitle building, growing, and sustaining a brand Author info Walter Wymer Author Wymer Walter
Issue data Cham : Springer Nature Switzerland AG , 2025. - ix, 263 s. : il., tab., 24 cm Edition Classroom companion: business , 2662-2866 ISBN 978-3-031-90382-3 Note Bibliografické odkazy Keywords strategický manažment - strategické riadenie - strategic management riadenie značky - brand management obchodné značky - brand names products - brand names - commercial brands - trademarks branding malé podniky - small businesses - small enterprises Form. Descr. monografie - monographies Language English Country Switzerland systematics 005.21 005:658.626 658.626 334.012.63/.64 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 396647 Univerzita Mateja Bela Economic reading room In-Library Use Only 
Number of the records: 1