Počet záznamov: 1
Developing destination marketing strategy for success
Názov Developing destination marketing strategy for success Podnázov the case of the Czech Republic Aut.údaje Alžbeta Kiráľová, Andrej Malachovský Autor Kiráľová Alžbeta (60%)
Spoluautori Malachovský Andrej 1974- (40%) UMBEF01 - Katedra cestovného ruchu
Zdroj.dok. International journal on strategic innovative marketing. online, no. 1 (2014), pp. 91-102. - Athens : ICSIM, 2014 Kľúč.slová destinácie cestovného ruchu konkurencieschopnosť - competitiveness marketingové stratégie - marketing strategy tourist destinations Jazyk dok. angličtina Krajina Grécko Systematika 339.138 URL www.ijsim.net Kategória publikačnej činnosti ADE Číslo archívnej kópie 35500 Kategória ohlasu KAVOURA, Androniki - STAVRIANEA, Aikaterini. Following and belonging to an online travel community in social media, its shared characteristics and gender differences. In Proceedings of the 3rd international conference on strategic innovative marketing, IC-SIM 2014, Madrid, 1st-4th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 515-521.
FRANGOS, C. C. et al. Tourist loyalty is all about prices, culture and the sun : a multinomial logistic regression of tourists visiting Athens. In Proceedings of the 3rd international conference on strategic innovative marketing, IC-SIM 2014, Madrid, 1st-4th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 32-38.
MOSTAFA, Ahmad Adel. The effectiveness of product codes in marketing. In Proceedings of the 3rd international conference on strategic innovative marketing, IC-SIM 2014, Madrid, 1st-4th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 12-15.
STALIDIS, George - KARAPISTOLIS, Dimitrios - VAFEIADIS, Athanasois. Marketing decision support using artificial intelligence and knowledge modeling : application to tourist destination management. In International conference on strategic innovative marketing, IC-SIM 2014, Madrid, Spain, 1th-4th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 106-113.
KOZIOŁ, Leszek - KOZIOŁ, Wojciech - WOJTOWICZ, Anna - PYREK, Radosław. Diagnosis of innovation enterprises - study theoretical and empirical results. In International conference on strategic innovative marketing, IC-SIM 2014, Madrid, Spain, 1st-4th September 2014. Amsterdam : Elsevier B.V, 2015. ISSN 1877-0428, vol. 175, pp. 137-145.
STAVRIANEA, A. - KAVOURA, A. Social media's and online user-generated content's role in services advertising. In 4th international conference on integrated information (IC-ININFO) Madrid, 05th-08th September 2014. Melille : American institute of physics, 2015. ISSN 0094-243X, 2015, vol. 1644, pp. 318-324.
KOZIOL, Leszek - KOZIOL, Wojciech - WOJTOWICZ, Anna - PYREK, Radoslaw. Cooperation with customers as a determinant of capacity of innovative company. In International conference on strategic innovative marketing, IC-SIM 2014, Madrid, Spain, 1st-4th September 2014. Amsterdam : Elsevier B.V, 2015. ISSN 1877-0428, vol. 175, pp. 236-243.
AGALIOTOU, Charalampia. Reutilization of industrial buildings and sites in Greece can act as a lever for the development of special interest/alternative tourism. In Proceedings of the 3rd international conference on strategic innovative marketing (IC-SIM) Madrid, Spain, 01st-04th September 2014. Amsterdam : Elsevier B.V., 2015. ISSN 1877-0428, vol. 175, pp. 291-298.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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Názov súboru Stiahnuté Veľkosť Komentár 35500 18 6.7 MB
Počet záznamov: 1