Počet záznamov: 1  

The language of billboards

  1. NázovThe language of billboards
    Aut.údajeJana Klincková
    Autor Klincková Janka 1949- (100%) UMBFF12 - Katedra slovenského jazyka a komunikácie
    Zdroj.dok. Czech and Slovak linguistic review. Č. 2 (2012), s. 60-77. - Olomouc : Univerzita Palackého v Olomouci, 2012
    Kľúč.slová grafická komunikácia   billboardy   graphic communication  
    Jazyk dok.angličtina
    KrajinaČeská republika
    Systematika 81
    AnotáciaThe analysis and interpretation of the language used in the text on static billboards allows us to reflect not only on how professional use of language as a means of communication can successfully fulfil the intentions of the advertiser, but also on its secondary functions. In this paper, we evaluate the word as both a sign and a means of expression, and a sentence as a communication unit, fully realizing that the semantics and pragmatics of words and sentences are the most easily analysed in the contemporary verbal and nonverbal context. Moreover, our efforts aim to identify the communicative functions of billboard language and, with regard to its functions and its communicative intention, to justify the appropriateness of the vocabulary on chosen billboards. Bearing in mind the generally applied criteria of verification, we shall try to evaluate the language means on the information-persuasion-(hidden) manipulation axis. The analysis of billboards, i.e. of advertising texts of a mostly commercial character, will focus on using and describing the most frequent language means and on explaining them as means of persuasion – a process which is used mainly in the service of advertising
    Kategória publikačnej činnosti ADE
    Číslo archívnej kópie35859
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    nerozpoznaný

    nerozpoznaný

Počet záznamov: 1  

  Tieto stránky využívajú súbory cookies, ktoré uľahčujú ich prezeranie. Ďalšie informácie o tom ako používame cookies.