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Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism
Názov Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism Časť.dok. Chapter 6 Aut.údaje Andrej Malachovský Autor Malachovský Andrej 1974- (100%) UMBEF01 - Katedra cestovného ruchu
Zdroj.dok. Driving tourism through creative destinations and activities. S. 116-137 [1,20 AH]. - Hershey : IGI GLOBAL, 2017 Kľúč.slová kreatívny cestovný ruch kultúrny cestovný ruch - cultural tourism destinačný manažment - manažment cieľových miest - destination management systémová kríza cestovný ruch - turizmus - tourism creative tourism Jazyk dok. angličtina Krajina Spojené štáty Systematika 332 Anotácia This chapter describes how strategies and strategic management can increase the tourism performance in Slovakia at the state and regional level. The result of strategic management of tourism must be, after the analysis of external and internal environment, selection an appropriate strategy and set the right goals and priorities in the tourism development. For such properly defined objectives in Slovak conditions we consider, inter alia, the use of creative tourism as a form of cultural tourism. Cause is the demand a return to traditional values in tourism. Chapter shows examples of creative tourism from a selected successful tourism region, which are proven statistical data on the development of tourism. The aim of this chapter is in the context of the theory of strategic and destination management to highlight the important contribution and potential of creative development of tourism for the development of tourism regions. Kategória publikačnej činnosti AEC Číslo archívnej kópie 40334 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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