Počet záznamov: 1  

E-Marketing of cultural tourist attractions in the conditions of globalization on the example of museums

  1. NázovE-Marketing of cultural tourist attractions in the conditions of globalization on the example of museums
    Aut.údajeKristína Pančíková, Ján Orieška
    Autor Pančíková Kristína 1990- (50%) UMBEF01 - Katedra cestovného ruchu
    Spoluautori Orieška Ján 1948- (50%) UMBEF01 - Katedra cestovného ruchu
    Zdroj.dok. The proceedings of the international scientific conference for PhD. students and young scientists Merkúr 2016 : Virt, November 30 - December 2, 2016. S. 171-179. - Bratislava : Vydavateľstvo Ekonóm, 2016 / Pajtinková Bartáková Gabriela ; Karlíček Miroslav ; Merkúr 2016 medzinárodná vedecká konferencia pre PhD. študentov a mladých vedcov
    Kľúč.slová kultúrne atraktivity - cultural attractions   globalizácia - globalization   informačné technológie - information technology  
    Jazyk dok.angličtina
    KrajinaSlovenská republika
    Systematika 338.48
    AnotáciaFollowing the globalization process, tourism businesses and organizations implement e-marketing, which is also interesting for museums as cultural attractions on the tourism market. The aim of paper is to analyse selected electronic marketing tools of Slovak museums and examine the relationship between their application, founder, size, number of visitors and revenues of museums. The paper analyses the data obtained from research of websites and profiles of museums on social networks in June 2016, as well as data from the annual reports of museums from 2014. There is used correlation analysis to assess the dependence of variables. The results show that the using electronic marketing tools depends on the size and the revenues of museums. There is confirmed moderate direct correlation between the number of e-marketing tools and the number of museum visitors. The number of museums visitors is growing with the increasing number of using e-marketing tools in Slovak museums
    URLhttps://of.euba.sk/55-veda-a-vyskum/publikacna-cinnost/publikacie-of/339-the-proceedings-of-the-international-scientific-conference-merkur-2016
    Kategória publikačnej činnosti AFD
    Číslo archívnej kópie41493
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
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Počet záznamov: 1  

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