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Alcuni tratti della retorica persuasivo-promozionale nei testi accademici in italiano
Názov Alcuni tratti della retorica persuasivo-promozionale nei testi accademici in italiano Aut.údaje Katarína Klimová Autor Klimová Katarína 1975- (100%) UMBFF04 - Katedra romanistiky
Zdroj.dok. Analele Universităţii din Craiova : seria ştiinţe filologice, lingvitică. Vol. 39, no. 1-2 (2017), pp. 90-110. - Craiova : Universităţii din Craiova, Facultatea de Litere, 2017 Kľúč.slová persuázia - presviedčanie - persuasion rétorika - rhetoric akademické texty taliančina - taliansky jazyk - Italian language angličtina - anglický jazyk - English language Jazyk dok. taliančina Krajina Rumunsko Systematika 81 Anotácia Persuasiveness is one of the most prominent features of today's discourse. The increased interest in persuasiveness results from the promotional and consumerist nature of the modern society which allows for the persuasive content to overcome the borders of the traditional persuasive genres such as advertisements or business correspondence aiming to increase the sales. The article focuses on selected aspects of this phenomenon which can be identified in the written academic discourse, specifically in research article introductions. Kategória publikačnej činnosti ADM Číslo archívnej kópie 42696 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika 
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