Počet záznamov: 1
Facebook for public relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary
Názov Facebook for public relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary Aut.údaje Ludvík Eger ... [et al.] Autor Eger Ludvík (20%)
Spoluautori Egerová Dana (20%)
Tomczyk Łukasz (20%)
Krystoň Miroslav 1964- (20%) UMBPF14 - Katedra andragogiky
Czeglédi Csilla (20%)
Zdroj.dok. Journal of Marketing for Higher Education. Vol. 31, no. 2 (2021), pp. 240-260. - Abingdon : Taylor & Francis Group, 2021 Kľúč.slová vysokoškolské vzdelávanie - college education public relations - styk s verejnosťou - komunikácia s verejnosťou Facebook Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Veľká Británia Anotácia Práca prezentuje výsledky výskumu zameraného na využívanie facebooku vybranými univerzitami a prináša súbor praktických kritérií pre úspešnú komunikáciu s verejnosťou URL Link na plný text Link do databázy WoS Kategória publikačnej činnosti ADC Číslo archívnej kópie 50809 Kategória ohlasu DE MATOS, Nelson - CORREIA, Marisol B. - SAURA, Jose Ramon - REYES-MENENDEZ, Ana - BAPTISTA, Nuno. Marketing in the public sector - benefits and barriers : a bibliometric study from 1931 to 2020. In Social sciences (Basel). ISSN 2076-0760, 2020, vol. 9, no. 10, pp. 1-22.
RAMADANTY, Sari - SYAFGANTI, Imam. Discovering Indonesian higher education promotional content through instagram. In Proceedings of 2021 international conference on information management and technology (ICIMTech 2021), virtual, 19th-20th August 2021. Jakarta : Institute of electrical and electronics engineers, Indonesia section, 2021. ISBN 978-166544937-3, pp. 320-325.
EBRAHIMI, Pejman - SALAMZADEH, Aidin - GHOLAMPOUR, Abbas - FEKETE-FARKAS, Maria. Social networks marketingand hungarian online consumer purchase behavior : the microeconomics strategic view based on IPMA matrix. In Academy of strategic management journal. ISSN 1544-1458, 2021, vol. 20, no. 4, pp. 1-7.
MATOSAS-LÓPEZ, Luis. The management of digital marketing strategies in social network services: a comparison between American and European organizations. In Journal of open innovation : technology, market, and complexity. ISSN 2199-8531, 2021, vol. 7, no. 1, pp. 1-16.
TANSKUL, Phikul - KORTANA, Tanapol - SUWANDEJ, Niyom - PUNGNIRUND, Bundit. Components for the success of the development of the flavoring agent manufacturing business in Thailand. In Journal of positive school psychology. ISSN 2717-7564, 2022, vol. 6, no. 2, pp. 2958-2969.
KOUSAR, Shabana - KHANAM, Afifa - HABIBA, Azhar. Reflective assessment of a facebook mediated course of instructional technology : a case from a women university. In Journal of educational research and social science review. ISSN 2710-4524, 2021, vol. 1, no. 4, pp. 56-64.
CESTINO-GONZÁLEZ, Estefanía - LEIVA-OLIVENCIA, Juan José - RUIZ-DEL-OLMO, Francisco Javier. Analysis of the publications of the universities of the South of the Iberian Peninsula on facebook. In Smart innovation, systems and technologies : international conference on communication and aplied technologies, ICOMTA 2021, Bogota, 01st-03rd September 2021. ISSN 2190-3018, 2022, vol. 259 SIST, pp. 564-572.
HASSAN, Masood - ADNAN BASHIR, Muhammad - AZEEM QURESHI, Muhammad. Descriptive dimensions of brand equity in service sector of Pakistan : a literature review. In NICE research journal. ISNN 2219-4282, 2020, vol. 13, no. 4, pp. 147-177.
CUZA, Aleksandru Ioan. Economic and social benefits of public sector marketing. In EcoSoEn : scientific journal. ISSN 2587-425X, 2021, vol. 4, no. 1-2, pp. 57-63.
BRATOAVEANU, D. B. - LIPTAC, A. P. - SÎRBU, R. - STANCIU, S. Romanian universities in social media. An analysis based on international rankings. In New trends in sustainable business and consumption : 7th BASIQ international conference, Foggia, 03th-05th June 2021 [online]. Bucharest : ASE - Academia de studii economice din București, 2021, pp. 930-938 [cit. 2022-04-06]. Dostupné na: https://basiq.ro/papers/2021/21116%20-%20Bratoveanu.pdf
VARZARU, Anca Antoaneta. Assessing digital transformation acceptance in public organizations' marketing. In Sustainability. ISSN 2071-1050, 2023, vol. 15, no. 1, pp. 1-15.
NAJIMUDINOVA, Seyil - ISMAILOVA, Rita - OSKONBAEVA, Zamira. What defines the university choice? The case of higher education in Kyrgyzstan. In Sosyo ekonomi. ISSN 1305-5577, 2022, vol. 30, no. 54, pp. 53-72.
NUSEIR, Mohammed T. - ALJUMAH, Ahmad Ibrahim - EL-REFAE, Ghaleb A. Digital marketing and public relations : a way to promote public relations value. In International journal of data and network science. ISSN 2561-8148, 2022, vol. 6, no. 4, pp. 1331-1340.
BATE, Adisu Fanta - BALAWI, Ayman. Social media as effective tool for understanding customer experience : a systematized review. In Marketing and menedzsment. ISSN 1219-0349, 2021, vol. 55, no. 4, pp. 15-25.
DEKAWATI, Ipong - NULHAKIM , Yusuf Lukman - NUGRAHA, Rizki Satria. The leadership role of principal and public relations and his contribution to the image of junior high school. In Proceeding of international conference on research of of educational administration and management : ICREAM 5th [online]. 2021, vol. 5, no. 1, pp. 49-57 [cit. 2023-03-06]. ISSN 2963-3249. Dostupné na: http://proceedings2.upi.edu/index.php/ICREAM/article/view/2303
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika 
nerozpoznaný
Počet záznamov: 1