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Úloha BI ako nástroja na vyhodnocovanie preferencií zákazníkov
Názov Úloha BI ako nástroja na vyhodnocovanie preferencií zákazníkov Súbež.n. The role of BI as a tool of customer preferences evaluation Aut.údaje Mária Pomffyová Autor Pomffyová Mária 1963- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov : nekonferenčný zborník vedeckých prác. S. 9-24. - Poprad : Výskumný ústav ekonomiky a manažmentu, 2021 / Bartková Lucia 1983- ; Závadská Zuzana 1975- ; Šatanová Anna ; Kadárová Jaroslava ; Sedliačiková Mariana Kľúč.slová riadenie IKT potravinárske produkty - food products hodnotové reťazce - value chains prístup k informáciám - access to information malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises konkurencieschopnosť - competitiveness covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Heslá geogr. Slovensko Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. slovenčina Krajina Slovenská republika Anotácia The aim of this paper is to examine how the use of ICT can increase own and general awareness, and how this will affect the transparency of the value chain. We assume that the level of the use of ICT as a tool to unify access, analysis and reporting can increase the quality of knowledge awareness, which can increase the transparency of business across the EU. We will examine the extent of their use to support communication in the field of information obtaining and sharing on issues of dual quality of daily consumption products sold in the European Union. The possibilities of the Power BI in the process of analysis and report the answers to the questions of a questionnaire survey aimed at obtaining an overview of the personal attitudes and preferences of 987 Slovak consumers on the researched issues are used. As a conclusion, we will summarize how a measure of general knowledge can increase business transparency and the level of customer satisfaction. The development of a new methodology to examine the different composition of food products with the same label across the EU is a good example how to improve the functioning of food supply chains Kategória publikačnej činnosti AED Číslo archívnej kópie 50072 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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