Počet záznamov: 1
Urban culture in pandemic era: opportunities for using virtual marketing tools in local tourism
Názov Urban culture in pandemic era: opportunities for using virtual marketing tools in local tourism Aut.údaje Jana Pecníková, Daniela Mališová, Kristýna Moškořová Autor Pecníková Jana 1988- (34%) UMBFF04 - Katedra romanistiky
Spoluautori Mališová Daniela 1995- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Moškořová Kristýna (33%)
Zdroj.dok. Modern management tools and economy of tourism sector in present era : 6th international thematic monograph. Pp. 379-391. - Beograd : Association of Economists and Managers of the Balkans, 2021/2022 Kľúč.slová cestovný ruch - turizmus - tourism virtuálny marketing mestská kultúra Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina RS Anotácia Today, cities and communities face the challenge of how to maintain urban culture and develop the social and cultural capital of individuals, despite the ongoing COVID-19 pandemic. The answer lies in the intersection between Industry 4.0 and marketing tools that can effectively mediate a cultural experience or cultural service in a virtual space. The chapter aims to point out the use of modern marketing tools in local tourism during the COVID-19 pandemic. The main method of the paper is a case study, carried out on selected examples of cultural institutions in Ostrava, Czech Republic. The obtained results show that even after the COVID-19 pandemic, new marketing tools will gain a permanent place in the provision of cultural services and thus also in tourism. This will make urban culture more accessible, open and transparent. At the same time, we assume that thanks to the application of virtual tools, the age limit for the target group of consumers of cultural services will be shifted from the older productive class to young people up to 30 years of age. URL Link na zdrojový dokument Kategória publikačnej činnosti AEC Číslo archívnej kópie 52042 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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Počet záznamov: 1