Global Marketing Management

Buzzell, Robert D. Global Marketing Management : cases and readings / aut. Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. -- 2nd ed. -- Addison-Wesley ; Reading, Massachusetts, c1992. -- xi, 751 s. : grafy, obr., tab. ; 24 cm. -- ISBN 0-201-54280-3 (brož.) : 1000,00 Sk

1. marketingový manažment 2. vývoz 3. marketing 4. manažment

I. Quelch, John A.
II. Bartlett, Christopher A.

658.8
BB301