Musová, Zdenka, 1971- Corporate social responsibility and stakeholders relationship management / Zdenka Musová

In Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012] Ďaďo, Jaroslav, 1954-. -- Banská Bystrica : Matej Bel University, 2012. -- 237 s.. -- ISBN ISBN 987-80-557-0392-3. -- S. 161-170

1. spoločenská zodpovednosť 2. spoločenská zodpovednosť podnikov 3. bankové podnikanie 4. záujmové skupiny 5. banking business 6. zainteresované strany

I. Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. -- S. 161-170

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