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Consumer behavior towards regional eco-labels in Slovakia
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$a 10.3390/su12125146 $2 DOI 035 $a biblio/201844 $2 CREPC2 100 $a 20200817d2020 m y slo 03 ba 101 0-
$a eng 102 $a CH 200 1-
$a Consumer behavior towards regional eco-labels in Slovakia $f Jana Jad’ud’ová ... [et al.] 330 $a Slovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic products. Acceptance of essential requirements for regional products (domestic raw materials, manual work share, respect for the environment) opens up opportunities for the labor market, promotes tourism, and increases citizens' purchase ability, none of which are clearly demonstrable in Slovak regions. Residents of individual regions have specific approaches in relation to regional brands depending on the region studied. For the purpose of the survey, four regions of southern Slovakia (with common environmental morphology and different industrial development) were selected. Indicators of age, gender, education, monthly income, and location relative to regional product preferences were studied. The results obtained were processed by cluster analysis (as a way of segmenting consumers). An average conscious purchaser of regional products is a local productive middle-aged person with a secondary or tertiary education, either male or female, and from a more economically advanced region. The results show regional branding as a mobilizing function for connecting inhabitants and the subsequent joint presentation of regional activities. 463 -1
$1 001 umb_un_cat*0297471 $1 011 $a 2071-1050 $1 200 1 $a Sustainability $v Vol. 12, no. 2 (2020), pp. [1-11] $1 210 $a Basel $c Multidisciplinary Digital Publishing Institute $d 2020 606 0-
$3 umb_un_auth*0223362 $a local and regional development 606 0-
$3 umb_un_auth*0282180 $a environmentálne značky $X eco-labels 606 0-
$3 umb_un_auth*0040898 $a spotrebitelia $X consumers 606 0-
$3 umb_un_auth*0223300 $a udržateľnosť $X sustainability 606 0-
$3 umb_un_auth*0089192 $a produkty $X products 700 -1
$3 umb_un_auth*0121393 $a Jaďuďová $b Jana $p UMBFP04 $4 070 $9 45 $f 1983- $T Katedra životného prostredia 701 -1
$3 umb_un_auth*0105706 $a Badida $b Miroslav $4 070 $9 15 701 -1
$3 umb_un_auth*0282179 $a Badidová $b Anna $4 070 $9 25 701 -1
$3 umb_un_auth*0037555 $a Marková $b Iveta $4 070 $9 5 $f 1971- 701 -1
$3 umb_un_auth*0278070 $a Ťahúňová $b Miriam $p UMBFP04 $4 070 $9 5 $q 2 $f 1976- $T Katedra životného prostredia 701 -1
$3 umb_un_auth*0040400 $a Hroncová $b Emília $4 070 $9 5 $f 1977- 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1