Počet záznamov: 1
Úloha BI ako nástroja na vyhodnocovanie preferencií zákazníkov
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$2 DOI 035 $a biblio/313554 $2 CREPC2 100 $a 20210609d2021 m y slo 03 ba 101 0-
$a slo 102 $a SK 200 1-
$a Úloha BI ako nástroja na vyhodnocovanie preferencií zákazníkov $d The role of BI as a tool of customer preferences evaluation $f Mária Pomffyová $z eng 330 $a The aim of this paper is to examine how the use of ICT can increase own and general awareness, and how this will affect the transparency of the value chain. We assume that the level of the use of ICT as a tool to unify access, analysis and reporting can increase the quality of knowledge awareness, which can increase the transparency of business across the EU. We will examine the extent of their use to support communication in the field of information obtaining and sharing on issues of dual quality of daily consumption products sold in the European Union. The possibilities of the Power BI in the process of analysis and report the answers to the questions of a questionnaire survey aimed at obtaining an overview of the personal attitudes and preferences of 987 Slovak consumers on the researched issues are used. As a conclusion, we will summarize how a measure of general knowledge can increase business transparency and the level of customer satisfaction. The development of a new methodology to examine the different composition of food products with the same label across the EU is a good example how to improve the functioning of food supply chains 463 -1
$1 001 umb_un_cat*0294579 $1 010 $a 978-80-973663-1-5 $1 200 1 $a Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov $e nekonferenčný zborník vedeckých prác $g eds. Lucia Bartková, Zuzana Závadská $g rec. Anna Šatanová, Jaroslava Kadárová, Mariana Sedliačiková $v S. 9-24 $1 205 $a 1. vyd. $1 210 $a Poprad $c Výskumný ústav ekonomiky a manažmentu $d 2021 $1 215 $a 201 s. $1 702 1 $3 umb_un_auth*0156149 $a Bartková $b Lucia $g Barlogová $f 1983- $4 340 $1 702 1 $3 umb_un_auth*0176002 $a Závadská $b Zuzana $4 340 $f 1975- $1 702 1 $3 umb_un_auth*0136345 $a Šatanová $b Anna $4 675 $1 702 1 $3 umb_un_auth*0274649 $a Kadárová $b Jaroslava $4 675 $1 702 1 $3 umb_un_auth*0200284 $a Sedliačiková $b Mariana $4 675 606 0-
$3 umb_un_auth*0135509 $a riadenie IKT 606 0-
$3 umb_un_auth*0214495 $a potravinárske produkty $X food products 606 0-
$3 umb_un_auth*0203374 $a hodnotové reťazce $X value chains 606 0-
$3 umb_un_auth*0036217 $a prístup k informáciám $X access to information 606 0-
$3 umb_un_auth*0037821 $a malé a stredné podniky $X malé a stredné podniky (MaSP) $X small and medium-sized enterprises $X small and medium-sized companies $X small and medium enterprises 606 0-
$3 umb_un_auth*0036272 $a konkurencieschopnosť 606 0-
$3 umb_un_auth*0281915 $a covid-19 $X Covid-19 (disease) $X SARS-CoV-2 disease $X Coronavirus disease 2019 607 -1
$3 umb_un_auth*0036119 $a Slovensko $X Slovakia $X Slovak Republic 608 $3 umb_un_auth*0273283 $a príspevky v zborníku $X proceedings papers 700 -0
$3 umb_un_auth*0003092 $a Pomffyová $b Mária $p UMBEF09 $4 070 $9 100 $f 1963- $T Inštitút manažérskych systémov (detašované pracovisko Poprad) 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1