Cause-related marketing

Cause-related marketing : case studies from a global perspectives ; M. Mercedes Galan-Ladero, Clementina Galetra-Casquet, Helena M. Alves editors. -- Cham : Springer Nature Switzerland AG, 2021. -- xxiv, 435 s. : il., tab. ; 24 cm. -- (Classroom companion: business). -- Bibliografické odkazy