Počet záznamov: 1
The use of marketing audit in practice of different types of companies
SYS 0181877 LBL 01199^^^^^2200205^^^450 005 20220718115935.9 100 $a 20130625d2013 m y slo 03 ba 101 0-
$a eng 102 $a UA 200 1-
$a The use of marketing audit in practice of different types of companies $f Denisa Lipnická 330 0-
$a The paper focuses on the usage of marketing audit in practice of different types of companies. The main aim is to identify the main types of companies for which the marketing audit can the most profitable and useful. 463 -1
$1 010 $a 978-966-2991-82-6 $1 200 1 $a Marketing on the international markets of commodities and services: global aspects $e IV. international scientific-practical conference, Poprad, 14-15 February, 2013 $h Tom II $v S. 269-270 $1 210 $a Donetsk $c Donetsk National University of Economics and Trade named after M. Tugan-Baranovsky $d 2013 606 0-
$3 umb_un_auth*0103984 $a marketingové aktivity $X marketing activities 606 0-
$3 umb_un_auth*0056352 $a marketingový audit $X marketing auditing 606 0-
$3 umb_un_auth*0145241 $a marketingová výkonnosť 615 $n 339 $a Obchod 675 $a 339.138 700 -1
$3 umb_un_auth*0201867 $a Lipnická $b Denisa $p UMBEF03 $4 070 $9 100 $f 1987- $q 1 $T Katedra ekonomiky a manažmentu podniku 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1