The use of marketing audit in practice of different types of companies

LIPNICKÁ, Denisa. The use of marketing audit in practice of different types of companies. In Marketing on the international markets of commodities and services: global aspects : IV. international scientific-practical conference, Poprad, 14-15 February, 2013. Tom II. - Donetsk : Donetsk National University of Economics and Trade named after M. Tugan-Baranovsky, 2013. ISBN 978-966-2991-82-6, s. 269-270.