The use of marketing audit in practice of different types of companies

Lipnická, Denisa, 1987-

The use of marketing audit in practice of different types of companies / Denisa Lipnická. -- The paper focuses on the usage of marketing audit in practice of different types of companies. The main aim is to identify the main types of companies for which the marketing audit can the most profitable and useful.

In Marketing on the international markets of commodities and services: global aspects : IV. international scientific-practical conference, Poprad, 14-15 February, 2013. -- Donetsk : Donetsk National University of Economics and Trade named after M. Tugan-Baranovsky, 2013. -- ISBN ISBN 978-966-2991-82-6. -- S. 269-270